Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.

1. Leveraging
Presented to
The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg
Jason Piasecki
Partner, Revel

2. Leveraging LinkedIn
• LinkedIn Today
• Creating a Killer Profile
• Ringing Endorsements
• In Good Company
• Group Therapy
• It’s Not Rocket Surgery
• Next Steps

3. Pre-Game

4. More Advanced
“I am receiving emails inquiring if this upcoming Social
Media Workshop on LinkedIn is more advanced than
the previous sessions you did?”
Thanks!
Courtney

5. Newbie
“I really need to just understand what LinkedIn is and
how people use it and for what. I am a newbie with
this!”
Martha

6. Blogs and Tweets
“I am most curious about how my “blogs” and “tweets”
might fit into Linkedin. Also, how best to utilize this as
a tool for my business. I guess in a nutshell…How do
I best use LinkedIn to actually get business.”
Thanks for asking!
Linsey Joseph

7. Product Promotion
“How do we post a sales piece that promotes a
specific product to our LinkedIn group?”
Thanks!
Cheri L. Eshenaur

8. Social Savvy
“What level of social media savvy are you targeting for
that event? Will it be at all B2B focused, or will you be
more aligned with B2C? Are you at all touching on
how to use groups for building thought leadership?”
Chris Willis
Media1

10. LinkedIn
• Professionals use LinkedIn to exchange
information, ideas and opportunities
• The world’s largest professional network

11. LinkedIn Today

12. LinkedIn 10 Years

13. LinkedIn 10 Years

14. LinkedIn 10 Years

15. LinkedIn 10 Years

16. LinkedIn 10 Years

17. LinkedIn Glossary
1. Profile
2. Connections
3. Recommendations
4. Endorsements
5. Company Page
6. Groups
7. InMail
8. Advanced Search
9. News
10. Applications
Bonus Tool: PrepWork

18. PrepWork

19. LinkedIn vs. Facebook
• There is only so much time in the day
• Where should I spend it?
• LinkedIn or Facebook?

20. 20 Compelling Reasons to Spend
Less Time on Facebook and More
Time on LinkedIn

21. Creating a Killer Profile

22. Profile

23. 5 LinkedIn Profile Tips

24. Keywords in your profile
• Search engine optimization is a key element of your
LinkedIn profile.
• Add specific keywords such as searching for like
'social media manager' or 'website designer.’
• Also, scatter the important keywords organically
throughout your profile.
• Refrain from using any adventurous overused terms
like ninja, guru, maverick or superhero.

25. What do you want to be seen as?
• What's your personal brand about?
• Are you an expert in social media marketing? Or a
freelance writer?
• Make sure your headline and personal tag accurately
depict who you are, as well as aligning your personal
brand across your profile and resume.

26. Tell us your story
• Everyone loves a good story, what's yours?
• How did you get where you are today?
• Find a way to explain that concisely in a way that
makes you look interesting and motivated.
• Do you have a plan for where you want to get to?

27. Use a professional profile photo
• First impressions matter and your cover photo sends
a strong message about who you are.
• Make sure you have a professional looking photo to
compliment your profile.

28. Use your personal profile link
Using this personal LinkedIn page helps strengthen
your personal brand with prospective employers and
shows you have some sense of what you're doing
online.
http://www.linkedin.com/profile/view?id=114891125&trk=tab_pro
vs.
http://www.linkedin.com/in/jasonpiasecki
Source: social@Ogilvy

29. Edit Profile

30. Edit Profile

31. Edit Profile

32. Edit Profile

33. Edit Profile

34. Profile Link

35. All Star Profile

36. Ringing Endorsements

37. Endorsements
• Recommendations are dead, long live
Endorsements
• Endorsements are a simpler way for users to
recommend your work
• Instead of writing a paragraph or two, a user can
just click “endorse” to recommend a certain skill or
expertise you have listed on your profile
• Tip: Make endorsements reciprocal

38. Pete Endorsements

39. Edit Profile

40. Endorsements

41. Endorsements

42. In Good Company

43. Company Page
• Condensed version of a company’s website
• Highlight Services
• Post jobs
• Showcase customer testimonials
• View stats on visitors

44. Adobe

45. Hubspot

46. Zappos

47. Pacific Dental

48. GHBLP

49. GHBLP

50. Adding a Company Page
1. Move your cursor over Interests at the top of your
homepage and select Companies
2. Click the Add a Company link in the upper right area
of the page
3. Enter your company's official name and your work
email address
4. Click Continue and enter your company information

51. Becoming an Administrator
1. Add and confirm the email address you use at
your company to your LinkedIn profile.
2. Have a current position with the company listed in
the Experience section on your profile.
3. Contact one of your company's existing admins
and ask them to add you as an admin.
4. In the Become an Admin box in the bottom right of
your Company Page Home tab, click the Contact
an admin link.

52. Company Page – Revel

53. Company Page – Edit Admins

54. Company Page – Edit Services

55. Company Page – Services Edited

56. Company Page – Edit Audience

57. Group Therapy

58. LinkedIn Groups
LinkedIn Groups provide a place for professionals in
the same industry or with similar interests to share
content, find answers, post and view jobs, make
business contacts, and establish themselves as
industry experts.

59. Group Think
1. Search groups
2. Join groups that truly interest you
3. Invite colleagues
4. Be social
5. Don’t be “that guy”
6. Have a take
7. Start a group

60. My Groups

61. Group Directory

62. Grand Haven Chamber Group

63. Grand Haven Chamber Group

64. Grand Haven Chamber Group

65. LinkedUp Grand Rapids

66. How to Create a Group
1. Move your cursor over Interests at the top of your
homepage and select Groups.
2. Click the + Create a group link near the top of the
page.
3. Complete the fields. A red asterisk means the
information is required.
4. As the final step, choose whether you want to
create an open group or a members-only group.

67. Keys to a Successful Group
1. Set a relevant topic
2. Make rules clear
3. Have active admins
4. Get the conversation started
5. If you build it, make them come
6. Give plenty of TLC

68. 3 Secrets of Thought Leadership
1. Timely Content
2. Audience Relevance
3. Forward Thinking
Source: http://blog.clarity.fm/become-a-thought-leader-on-linkedin/

69. Timely Content
• Here’s the simple definition of timely content; it’s
something your audience can use NOW.
• Whether it’s something that can help them with an
immediate situation or something which can
prepare them for tomorrow’s challenges.
• Timely content is a gift to your audience.

70. Audience Relevance
• Thought leaders know how to take any piece of
information and make it relevant to their audience.
• This is why story telling is so important.
• It allows your audience to be captivated through the
story, but still delivers a powerful and relevant
message.

71. Forward Thinking
• Forward thinking is the foundation of thought
leadership.
• It’s the ability to distill information through your past
experiences and gut instinct, which allows you to
make predictions on the future.
• But forward thinking also requires risk. You’ll be
walking down an uncharted path filled with haters
and naysayers. But stick with your vision and your
gut if you know it’s the right thing to do.

72. How to Become a Thought Leader
1. Perfect the Profile
2. Get Published
3. Create a Deck (i.e. – SlideShare, video)
4. Make It Official

73. Influencers

74. Arianna Huffington

75. It’s Not Rocket Surgery

76. K.I.S.S. – Keep It Social…
To be successful on LinkedIn, focus on these two
things:
1.Relevant Content
2.Timely Activity

77. Content is King
1. Say something that matters
2. Be a good host
3. Listen before you speak
4. You have two ears and one mouth

78. It’s About Time
1. Create a plan that works for you
2. Make LinkedIn part of your day
3. Get LinkedIn into your rotation (i.e. – Facebook
then Twitter then LinkedIn)

79. Next Steps

80. Leveraging LinkedIn
• LinkedIn Today
• Creating a Killer Profile
• Ringing Endorsements
• In Good Company
• Group Therapy
• It’s Not Rocket Surgery
• Next Steps

81. Q & A
• Questions
• Answers
• jason@revel.in
• linkedin.com/in/jasonpiasecki
• facebook.com/revelmarketing
• twitter.com/revelmarketing