Brand Creation 4 the Next Generation
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Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation. Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives. The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
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Brand Creation 4 the Next Generation
- 1. BRAND CREATION FOR THE NEXT GENERATION Presented By: Salman Khokhar, CEO Koka Consulting August 21, 2018 www.ApparelTextileSourcing.com/canada/
- 2. 1 Projects 1998 - 2018 Calvin Klein Donna Karan Adidas Y-3 Earl Jeans Oscar De La Renta Carlos Miele Vivienne Tam Hudson Jeans Van Heusen Frankie Morello Zero Xposur Armando Cabral Pink Magnolia Emmanuel Ungaro Faith Connexion Sachin + Babi US Polo Assoc. Jespionne
- 4. 3 Donna Karan / DKNY / LVMH
- 5. 4 ADIDAS Y-3 • New Product Concepts • Category Extensions Licensing • International Distribution
- 6. 5 EARL JEAN / VF CORP / JORDACHE • Brand Acquisition • Repositioning Re-Launch • Manufacturing Partnership
- 7. 6 GIGIAMBATTISTA VALLI / GILMAR • Collection Merchandising • US Market Entry • US Department & Specialty Stores • Wholesale Distribution
- 8. 7 HUDSON / FIREMAN CAPITAL • European Distribution • Asian Distribution • Middle East / South Africa
- 9. 8 HUDSON / FIREMAN CAPITAL • CEO • Film Editorial • New Brand Launch • US & EU Distribution
- 11. 10 JESPIONNE / J11.MODA / J11.TV • Concept Content & Creation • Web Design • Film & Editorial
- 12. 11 Before discussing Brand Creation lets Define a Brand ?
- 13. 12 It’s Aspirational Makes our heart beat faster Something that engages us !! Lights a fire Fulfills a Promise
- 15. 14 If organizational memory is not tamed, it gets in the way of creation. Before you can create, you must forget
- 16. 15 The World We Live In Bloomberg 300 Million viewers / 13 mill on social Kendall Jenner 70 Million James Bond - 2 Billion Followers $16 Billion Valuation Kendall Jenner at the age of 20 earned $35 million primarily through affiliate marketing and having over a 100 million followers – bloomberg only has 13 Million. Marvel comics reached a billion dollar deal with netflix with over 10 super hero shows in production averaging over 4 million views an episode.
- 17. 16 First Thing To Understand
- 18. 17 Branding is the Intersection of Creativity & Commerce
- 19. 18 And If you are going to launch a Brand Selectively forget the past Manage the present And create the future But most of all … Make it Hot
- 20. 19 How do we do it ? How do we build a brand today? By living a process By knowing the competitive landscape By identifying the market opportunity By targeting a niche By building the right product With the unique brand sensibility With a clear target demographic For the right retail partner At the sharpest margins With brilliant marketing With a focused sales strategy And all within a budget
- 21. 20 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION We must impact our business with ideas that generate results and engage consumers to ultimately drive sales. Hence, for everything we do, we must apply both right and left brain methodology to result in creative solutions for complicated challenges.
- 22. 21 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION Plan L Design R Sample R Branding R Creative R Sales L Logistics L PR / Markt L Social Media R Retail / Online L
- 23. 22 The Process If we can do one thing, it’s to demystify the creative process, enabling entrepreneurs to clearly understand their vision and pursue it with the knowledge necessary for success.
- 24. 23 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION It is to help create an environment where design, marketing, finance, sales, and production speak the same language and work in synergy towards a single over arching goal.
- 25. 24 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION Our Lab was created to nurture the next generation of creative entrepreneurs. An eco system that disrupts, doesn’t play by the rules, and does what every it takes to help start-ups succeed. CREATIVE AGENCY MARKETING & PR Art Direction & Branding Ad Campaigns & Film Social Media & Marketing Brand Ambassadors Product Placement Editorial & Celebrity WHOLESALE SALES & GLOBAL DISTRIBUTION Product Merchandising Global Wholesale Sales Trade Shows & Market Department Stores & Boutiques / Concept Stores Agents & Distributors ONLINE & RETAIL DIRECT TO CONSUMER Concept Stores Multi-Brand Pop Up’s Mono Brand Pop Up’s Retail Sales Management Launch Execution Sponsorship & Production LICNESING & COLLABORAIONS Creative Collaborations Product Extensions Capsule Collections Strategic Retail Partnerships Licensing & Franchisees Capital Raise & Investments
- 26. 25 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION You need the Wolf !! Some one to lead in an efficient, positive, and productive manner and generate quick and accurate results. Taking your business to the next level based on it’s historical successes has everything to do with strategic planning and continued brand management. The key to facilitating this growth is having a tiered approach that focuses on retaining product integrity, maintaining profitability, and controlling distribution. Use market research, trend forecasting, and retail analysis to develop cohesive business strategies. Seek out synergies within the company and guide the team to work towards a singular vision.
- 27. 26 We Can Never Stop Learning “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas Edison (1847-1931)
- 28. 27 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION We have to believe Change is irresistible A focused strategy unleashes creativity Reach and the bottom line will rise with you Whatever is conceivable is possible Entrepreneurs are rewarded Attitude is everything Take the risk
- 29. 28 The Future Smart Wear Artificial Intelligence Block Chain & Transparency Vertical Integration Bricks & Clicks Print & Digital Movies & Celebrities China / India / LATAM
- 30. 29 The Future All of us are at the beginning of a new wave of business innovation, one that will be triggered by companies who seize the opportunity not just as a tool for managing businesses, but rather as a means of imagining business. Those companies that can envision and sustain a new level of business integration - from business model to operations to customer relationship - will be the leaders in the new economy.
- 31. 30 The Future All of us are at the beginning of a new wave of business innovation, one that will be triggered by companies who seize the opportunity not just as a tool for managing businesses, but rather as a means of imagining business. Those companies that can envision and sustain a new level of business integration - from business model to operations to customer relationship - will be the leaders in the new economy.
- 32. 31 KOLLECTIVE.MODA / BRAND CREATION 4 THE NEXT GENERATION Build better businesses by creating innovative ideas, products and experiences that connect the hearts of brands to the hearts of their consumers.
- 33. 32 RESOURCES Salman Khokhar, CEO Koka Consulting www.kokaconsulting.com 2018 Seminars See More Seminars from the ATSC 2018 Show: ApparelTextileSourcing.com/ Canada/Sessions
- 34. First Link In Your Supply Chain Sourcing | Wholesale | B2B eCommerce www.ApparelTextileSourcing.com