This document outlines the objectives, components, technical details, pricing, marketing mix, and future expansion plans for a solar-powered air cooler called SunKul. The key objectives are to save power and electricity costs, reduce maintenance expenses by replacing electric pumps, and provide cooling for rural areas without electricity. The solar cooler uses solar panels, batteries, fans, and a cooler body to provide up to 12 hours of cooling powered by the sun. It is priced at 21,000 rupees and marketed primarily to rural areas of Maharashtra. The company plans to expand manufacturing and move into larger cities over the next 6 years.

1. SunKul संकु ल
Plug into the sun…

2. Objectives of The Plan
 Save power and electricity.
 Reduce the expenses made on maintenance of cooler by replacing
the concept of pump.
 Reduce the overheads creates by the electricity pump to lift the
water when the voltage supply is low.
 Reduce the electricity bills.
 Minimizing the need of season-wise servicing.
 Enable people of those rural areas which do not have electricity
supply to have cool air during summer days.

3. Product: Solar Cooler
• Packaging(cardboard, bubble wraps)
• Quality, design(looks like a/c),
variety, size
• Services(installation remote),
warranty(5 years)
Marketing Mix

4. Solar Air Cooler
 Runs on sun - light (direct from solar panels)
 Highly efficient (consumes 3 amp. At low speed & 5 amp at high
speed)
 Good & effective in bed rooms/drawing room
 Eco & user friendly
 Can run on an inverter
 Also have good backup (12 hours)
 Useful for hotels/resorts/power deficient areas/industrial use

5. Components

6. Solar Panel
Charging
System
Line Diagram of Solar Cooler
Wires
Battery
Solar Cooler
Components of Solar Cooler:
• Solar Panel
• Battery
• DC Motor
• Fan
• Cooler Body
• Cotton

7. Technical Details
 Operation : 24V DC
 Capacity : 60W
 Battery Bank : 12V 40AH X 2 (Inaugural Model)
 SPV : 45W x 2
 Charger: SMPS And Transformer
 Body: 28x40”
 Water Tank: 9”
 Body Gauge: 22
 Fan Size: 18”

8. Price
Particulars Specifications Pricing
Solar Panel 120 Watts 7500
DC Battery 12V 4000
DC Fan 18” 2500
DC Motor 12V 1500
Fabricated Module 3ft * 1ft 1000
Other Overheads 1000
Cost price 17500
Profit 20%
Selling Price 21000

9. Price
 Cost plus pricing
 Credit period
 Payment facilities
 Discounts

10. Place
 Selective Coverage
 Location of unit in
Maharashtra(initially target rural
Maharashtra)
 Transportation (Outsourced
Logistics)
 Agents, retailers
Promotion
 Weekly Markets
 Melas
 Wall Paintings
 Van campaigns
 Home-to-home campaigns
 Demo stations
 Advertisements- tv, radio, local
newspaper
 Personal selling
 Calendars

11. STPD Analysis
 Segmentation-
Geographical- Less humidity, Loo winds region
Demographic- All age groups, middle and low income group
Behavioral- knowledge/use or response of a product
Psychographic-personality/lifestyle/social class
 Targeting- Tier 3 cities and Rural
Mid income consumer segment
 Positioning-. Plug into the sun
 Differentiation- One time investment, no maintenance needed ;Does not require
electricity

12. • Available Substitutes
• Energy loss during DC to AC
conversion
• Uncertainty of consumers
adopting and using new
technology
• Rising mercury
• Huge Market
• Can be used as a cooling agent
• Less competitors
• Electricity price rise
• Behavioral change
• Online search websites
• Weather dependent
• It covers only small area
• The initial cost of the system is
quite high
• Lack of efficient transport facility
• Lack of proper retail outlets
• No overheads of maintenance
• No need to buy pump
• No servicing required every season
• Economical, hence mid income can
bear its expenses
• Used where there is no supply of
electricity
• Less expensive and can provide
power for three decades
• Clean and a renewable source of
energy, reduces carbon footprint
• Can be used efficiently in less water
supply
S w
To

13. Future Expansion Plans
 Set up 10 more manufacturing unit in next 6 years.
 Move to tier-1 and metropolitan cities.
 Integrated Cooling.
 New Product Development.