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Solarcooler- marketing plan

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Marketing plan of solar cooler with SWOT analysis and STPD. Project made by MMS students

Published in: Marketing, Business, Technology
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Solarcooler- marketing plan

  1. 1. SunKul संकु ल Plug into the sun…
  2. 2. Objectives of The Plan  Save power and electricity.  Reduce the expenses made on maintenance of cooler by replacing the concept of pump.  Reduce the overheads creates by the electricity pump to lift the water when the voltage supply is low.  Reduce the electricity bills.  Minimizing the need of season-wise servicing.  Enable people of those rural areas which do not have electricity supply to have cool air during summer days.
  3. 3. Product: Solar Cooler • Packaging(cardboard, bubble wraps) • Quality, design(looks like a/c), variety, size • Services(installation remote), warranty(5 years) Marketing Mix
  4. 4. Solar Air Cooler  Runs on sun - light (direct from solar panels)  Highly efficient (consumes 3 amp. At low speed & 5 amp at high speed)  Good & effective in bed rooms/drawing room  Eco & user friendly  Can run on an inverter  Also have good backup (12 hours)  Useful for hotels/resorts/power deficient areas/industrial use
  5. 5. Components
  6. 6. Solar Panel Charging System Line Diagram of Solar Cooler Wires Battery Solar Cooler Components of Solar Cooler: • Solar Panel • Battery • DC Motor • Fan • Cooler Body • Cotton
  7. 7. Technical Details  Operation : 24V DC  Capacity : 60W  Battery Bank : 12V 40AH X 2 (Inaugural Model)  SPV : 45W x 2  Charger: SMPS And Transformer  Body: 28x40”  Water Tank: 9”  Body Gauge: 22  Fan Size: 18”
  8. 8. Price Particulars Specifications Pricing Solar Panel 120 Watts 7500 DC Battery 12V 4000 DC Fan 18” 2500 DC Motor 12V 1500 Fabricated Module 3ft * 1ft 1000 Other Overheads 1000 Cost price 17500 Profit 20% Selling Price 21000
  9. 9. Price  Cost plus pricing  Credit period  Payment facilities  Discounts
  10. 10. Place  Selective Coverage  Location of unit in Maharashtra(initially target rural Maharashtra)  Transportation (Outsourced Logistics)  Agents, retailers Promotion  Weekly Markets  Melas  Wall Paintings  Van campaigns  Home-to-home campaigns  Demo stations  Advertisements- tv, radio, local newspaper  Personal selling  Calendars
  11. 11. STPD Analysis  Segmentation- Geographical- Less humidity, Loo winds region Demographic- All age groups, middle and low income group Behavioral- knowledge/use or response of a product Psychographic-personality/lifestyle/social class  Targeting- Tier 3 cities and Rural Mid income consumer segment  Positioning-. Plug into the sun  Differentiation- One time investment, no maintenance needed ;Does not require electricity
  12. 12. • Available Substitutes • Energy loss during DC to AC conversion • Uncertainty of consumers adopting and using new technology • Rising mercury • Huge Market • Can be used as a cooling agent • Less competitors • Electricity price rise • Behavioral change • Online search websites • Weather dependent • It covers only small area • The initial cost of the system is quite high • Lack of efficient transport facility • Lack of proper retail outlets • No overheads of maintenance • No need to buy pump • No servicing required every season • Economical, hence mid income can bear its expenses • Used where there is no supply of electricity • Less expensive and can provide power for three decades • Clean and a renewable source of energy, reduces carbon footprint • Can be used efficiently in less water supply S w To
  13. 13. Future Expansion Plans  Set up 10 more manufacturing unit in next 6 years.  Move to tier-1 and metropolitan cities.  Integrated Cooling.  New Product Development.

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