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 American energy, commodities, and services company
based in Houston, Texas.
 Employed approximately 20,000 staff.
 Claimed revenues of nearly $101 billion during 2000.
 Enron filed for bankruptcy protection in late 2001
 Attained its greatest value of $90 and to less than $1
per share at the end of 2001.
 More commonly known as rank and yank system.
 A rating system used by companies to evaluate their
employees. The system requires the managers to evaluate
each individual, and rank them into one of three categories.
 This system is widely-used, but remains controversial due
to the competition it creates, and also the reality that not all
employees will fit neatly into one of the categories and
might end up in a category that does not reflect their true
performance.
 Creates negative competitive spirit
between the employees.
 They start working for the benefit of
themselves and not the company.
 A certain percentage of employees
loose their jobs every year.
 It makes employees more
competitive.
 It is a transparent system for
evaluating employees.
DISADVANTAGES ADVANTAGES
 In the case of Enron, the forced ranking distribution
scheme created negativity amongst employees as they
became more and more greedy.
 Traders no longer worked in the interest of the
company but worked for personal benefits.
 The basic method to prevent this kind of employee
behavior, at micro and macro level will be simply to not
implement this scheme.
 Even if this scheme is implemented, company should
see that whether this scheme is positively motivating
the employees to perform better.
 A few companies that successfully use this scheme are
Microsoft and GE.
 There were huge issues with the way that the
organization did their auditing and accounting work.
 There was no transparency in their work.
 Also they did not prepare true and fair balance sheets
and cash flow statements.
 Enron sponsored a retirement plan – a “401(k)” – for its employees to which
they can contribute a portion of their pay on a tax-deferred basis.
 As of December 31, 2000, 62% of the assets held in the corporation’s 401(k)
retirement plan consisted of Enron stock.
 Many individual Enron employees held even larger percentages of Enron stock
in their 401(k) accounts.
 Shares of Enron, which in January 2001 traded for more than $80/share, were
worth less than 70 cents in January 2002.
 Consequently, the company’s bankruptcy has substantially reduced the value
of its employees’ retirement accounts.
 The losses suffered by participants of the 401(k) plan have prompted questions
about the laws and regulations that govern these plans.
 The board of directors had a major role to play in the
company’s destruction.
 They promoted unfair practices to fill their pockets,
instead of stopping them.
 This promoted corruption in the organization.
 Securities analysts employed by investment banks provide
research and make “buy,” “sell,” or “hold”
recommendations for the use of their sales staffs and their
investor clients.
 Analyst support was crucial to Enron because it required
constant infusions of funding from the financial markets.
 On November 29, 2001, after Enron’s stock had fallen 99%
from its high, and after rating agencies had downgraded its
debt to “junk bond” status, only 2 of 11 major firm analysts
rated its stock a “sell.”
 Banking companies, notably Citigroup and J.P. Morgan
Chase, were involved in both the investment banking
and the commercial banking businesses with Enron.
 These companies suffered a lot due to Enron’s fall.
 They wanted to earn as much as possible.
 They totally disregarded the fact that there was no
transparency in the business.
 These issues could have been easily prevented at
both, micro and macro levels.
 At a micro level, the companies can have people who
are committed to the company and want to work with
transparency and sincerity.
 At a macro level, the governing boards should promote
fair practices in the organization. They should design
policies that will make the organization more
transparent and less prone to scrutiny.
A measure of the fair value of accounts that can change
over time, such as assets and liabilities. Mark to market
aims to provide a realistic appraisal of an institution's or
company's current financial situation.
The accounting act of recording the price or value of a
security, portfolio or account to reflect its current market
value rather than its book value.
When the net asset value (NAV) of a mutual fund is valued
based on the most current market valuation.
 Enron used this scheme to appreciate their share
value.
 They showed profits that were only an assumption and
never existed in reality.
 This way they were able to window dress their share
value.
 They exploited the scheme.
 Preventing the wrong use of such schemes is really
important so as to present a realistic picture of the
company.
 At a Micro level, the board of directors should have
forced the CFO, Andrew Fastow, to resign.
 At a Macro level, the government should have made
new policies so as to prevent companies from misusing
the mark to market accounting technique.
 Examine ethical climate and put safeguards in place.
 Don't just print, post and pray.
 Build a robust ethics infrastructure that is self-
sustaining.
 Publicly commit to being an ethical organization.
 Separate auditing from consulting functions.
 Talk with employees at all levels often.
 Build ethical conduct into corporate systems.
 Establish an Ethics Committee to constantly keep the
organization focused on the seven main provisions of the
Federal Sentencing Guidelines of 1991 in mind.
 Live your corporate values.
 Keep the lines of communications open.
Enron case study

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Enron case study

  • 1.
  • 2.  American energy, commodities, and services company based in Houston, Texas.  Employed approximately 20,000 staff.  Claimed revenues of nearly $101 billion during 2000.  Enron filed for bankruptcy protection in late 2001  Attained its greatest value of $90 and to less than $1 per share at the end of 2001.
  • 3.
  • 4.
  • 5.  More commonly known as rank and yank system.  A rating system used by companies to evaluate their employees. The system requires the managers to evaluate each individual, and rank them into one of three categories.  This system is widely-used, but remains controversial due to the competition it creates, and also the reality that not all employees will fit neatly into one of the categories and might end up in a category that does not reflect their true performance.
  • 6.  Creates negative competitive spirit between the employees.  They start working for the benefit of themselves and not the company.  A certain percentage of employees loose their jobs every year.  It makes employees more competitive.  It is a transparent system for evaluating employees. DISADVANTAGES ADVANTAGES
  • 7.  In the case of Enron, the forced ranking distribution scheme created negativity amongst employees as they became more and more greedy.  Traders no longer worked in the interest of the company but worked for personal benefits.
  • 8.  The basic method to prevent this kind of employee behavior, at micro and macro level will be simply to not implement this scheme.  Even if this scheme is implemented, company should see that whether this scheme is positively motivating the employees to perform better.  A few companies that successfully use this scheme are Microsoft and GE.
  • 9.
  • 10.  There were huge issues with the way that the organization did their auditing and accounting work.  There was no transparency in their work.  Also they did not prepare true and fair balance sheets and cash flow statements.
  • 11.  Enron sponsored a retirement plan – a “401(k)” – for its employees to which they can contribute a portion of their pay on a tax-deferred basis.  As of December 31, 2000, 62% of the assets held in the corporation’s 401(k) retirement plan consisted of Enron stock.  Many individual Enron employees held even larger percentages of Enron stock in their 401(k) accounts.  Shares of Enron, which in January 2001 traded for more than $80/share, were worth less than 70 cents in January 2002.  Consequently, the company’s bankruptcy has substantially reduced the value of its employees’ retirement accounts.  The losses suffered by participants of the 401(k) plan have prompted questions about the laws and regulations that govern these plans.
  • 12.  The board of directors had a major role to play in the company’s destruction.  They promoted unfair practices to fill their pockets, instead of stopping them.  This promoted corruption in the organization.
  • 13.  Securities analysts employed by investment banks provide research and make “buy,” “sell,” or “hold” recommendations for the use of their sales staffs and their investor clients.  Analyst support was crucial to Enron because it required constant infusions of funding from the financial markets.  On November 29, 2001, after Enron’s stock had fallen 99% from its high, and after rating agencies had downgraded its debt to “junk bond” status, only 2 of 11 major firm analysts rated its stock a “sell.”
  • 14.  Banking companies, notably Citigroup and J.P. Morgan Chase, were involved in both the investment banking and the commercial banking businesses with Enron.  These companies suffered a lot due to Enron’s fall.  They wanted to earn as much as possible.  They totally disregarded the fact that there was no transparency in the business.
  • 15.  These issues could have been easily prevented at both, micro and macro levels.  At a micro level, the companies can have people who are committed to the company and want to work with transparency and sincerity.  At a macro level, the governing boards should promote fair practices in the organization. They should design policies that will make the organization more transparent and less prone to scrutiny.
  • 16.
  • 17. A measure of the fair value of accounts that can change over time, such as assets and liabilities. Mark to market aims to provide a realistic appraisal of an institution's or company's current financial situation. The accounting act of recording the price or value of a security, portfolio or account to reflect its current market value rather than its book value. When the net asset value (NAV) of a mutual fund is valued based on the most current market valuation.
  • 18.  Enron used this scheme to appreciate their share value.  They showed profits that were only an assumption and never existed in reality.  This way they were able to window dress their share value.  They exploited the scheme.
  • 19.  Preventing the wrong use of such schemes is really important so as to present a realistic picture of the company.  At a Micro level, the board of directors should have forced the CFO, Andrew Fastow, to resign.  At a Macro level, the government should have made new policies so as to prevent companies from misusing the mark to market accounting technique.
  • 20.  Examine ethical climate and put safeguards in place.  Don't just print, post and pray.  Build a robust ethics infrastructure that is self- sustaining.  Publicly commit to being an ethical organization.  Separate auditing from consulting functions.
  • 21.  Talk with employees at all levels often.  Build ethical conduct into corporate systems.  Establish an Ethics Committee to constantly keep the organization focused on the seven main provisions of the Federal Sentencing Guidelines of 1991 in mind.  Live your corporate values.  Keep the lines of communications open.