This is an example of how a college can advertise and talk about its achievements without making it look like an advertisement. The Presentation builds on the idea of celebrating 30 year anniversary of an institution. The concept can be further broadened to talk about various issues across various traditional and new age mediums. This presentation has been made by www.iosignite.com a college branding and marketing agency from Kolkata, India.

1. Plan
A 3 phase Campaign
Phase 1: Drive awareness about potential. Print/Digital
Phase 2: 30th Anniversary Celebrations
Phase 3: Research Potential

2. Phase 1
Build a microsite. This is where the entire campaign unfolds and gets
shared and curated.
www.acharya.ac.in/notjust30
The homepage will have the Manifesto, carousel of ads that bring
about the idea that Acharya institute is much more than just 30 years
old.

3. It seems like just the other day when we started.
The campus slowly filling up with students.
One. Ten. Hundred. A Thousand. And then thousands more.
Brilliant minds fueled by the quest of knowledge and fired up by imagination.
Ideas and opinions daring the status quo.
In collaboration with academicians, universities, corporates, research organizations and
industry leaders across the globe.
A busy time when you are tasked with shaping the future of young minds.
And just like that 30 years passed.
But it is #NotJust30Years
It’s the sum total of all the dreams, aspirations, ideas, that we have nurtured.
The sum total of all the students, faculty, alumni, support staff ever.
The sum total of all the real estate nurturing unreal aspirations.
The sum total of everything that’s much more than the number thirty.
A mere two-digit number.
Acharya Institute | Shaping Futures

15. Phase 2
Curate a year-long calendar of activities seminars, ted talks, exhibitions, alumni
meets, industry exposure across all disciplines to mark the 30th Anniversary.
Curate the event details on microsite and promote it heavily on social media.
Turn the entire calendar into content opportunities.
From FB lives of key events like ceremonial lamps lighting to chief guest speech
to video clippings of talks, discussions, exhibitions.