2. INTRODUCTION ON
CORPORATE COMMUNICATION
• TAKES PLACE EVERYWHERE
• FOCAL POINT OF ANY TRANSACTION OR
COMMERCIAL ACTIVITY
• SUCCESSFUL BUSINESS DEPENDS ON
EFFECTIVE COMMUNICATION
• LIFEBLOOD OF EVERY ORGANISATION
8. Downwards Communication
Occurs when information flow down through an
organization's formal chain of command
Rules and mandates come down from the top
leadership
Trickling down to the managers and eventually
reaching the employees
9. Transfer of information from top to
bottom in Downwards
Communication
• CEO/
Directors
• Managers and other supervisors
• Assistant managers and other
employees
12. Upward Communication
Flow of information from front line employees
to managers, supervisors, and directors.
13. Advantages of Upward
Communication
Managers can get feedback from employees
that can help improve organizational
development.
Mutual trust brings employees and managers
closer to each other.
Employees can be instrumental in forming new
policies or changing those that are outdated.