Les modèles économiques du web

1. Les modèles économiques du web

2. 1. Modèle économique ?

3. Qu’est ce qu’un business model ?
Le business model se définit comme
l’ensemble des mécanismes permettant à
une entreprise de créer de la valeur et de
capter cette valeur pour la transformer en
profits.
Laurence Lehmann-Ortega

4. Business model canvas ?

5. Qu’est ce qu’un revenue model ?
Revenue model is the system design by
which a business monetizes its services
Source : en.wikipedia.org

6. Qu’est ce qu’un business plan ?
Le business plan, découle du business
model et formalise par écrit les projections
d'évolution de l'entreprise.
Source : fr.wikipedia.org

7. 2. pre-internet revenue model

8. Non-monetary exchange

9. The emergence of money

10. The bait and hook

11. Franchising

12. Hypermarkets

13. 3. The Internet Age

14. 3 milliards d’utilisateurs d’internet en 2014

15. Les réseaux sociaux connectent le monde

16. Loi de Moore et capacité technologique

17. Une technologie toujours moins chère
Source : hblok.net

18. Longue traine & marché de niche

19. 4. Startup & revenue model

20. Don't ask me about money!
I'm a startup founder.

21. Revenue model lifetime
Short term
vs
Long term

22. Growth, capital and revenue model
Source : airbnb.com

23. L'aire du temps

24. KISS
keep it simple, stupid

25. 5. Advertising

26. Display Ads

27. Display Ads : exemples

28. Text Ads

29. Text Ads : exemples

30. Video Ads

31. Video Ads : exemples

32. Audio Ads

33. Audio Ads : exemples

34. Search Ads

35. Search Ads : exemples

36. Promoted Content

37. Promoted Content : exemples

38. Featured listings

39. Featured listings : exemples

40. Lead Generation

41. Lead Generation : exemples

42. Ad Retargeting

43. Ad Retargeting : exemples

44. Email Ads

45. Email Ads : exemples

46. Location-based offers

47. Location-based offers : exemples

48. Affiliate Marketing

49. Affiliate Marketing : exemples

50. 6. Retail

51. Retailing

52. Retailing : exemples

53. Marketplace

54. Marketplace : exemples

55. Sharing Economy

56. Sharing Economy : exemples

57. Aggregators

58. Aggregators : exemples

59. Group buying

60. Group buying : exemples

61. Flash Sales

62. Flash Sales : exemples

63. Digital goods

64. Digital goods : exemples

65. Virtual goods

66. Virtual goods : exemples

67. Training

68. Training : exemples

69. Pay what you want

70. Pay what you want : exemples

71. Crowdsourced Service

72. Crowdsourced Service : exemples

73. 7. Subscription

74. Software as a Service - SaaS

75. Software as a Service : exemples

76. Freemium

77. Freemium : exemples

78. Service as a Service

79. Service as a Service : exemples

80. Content as a Service

81. Content as a Service : exemples

82. Platform as a service

83. Platform as a service : exemples

84. Sampling

85. Sampling : exemples

86. Membership Services

87. Membership Services : exemples

88. Support and Maintenance

89. Support and Maintenance : exemples

90. Paywall

91. Paywall : exemples

92. 8. Mobile and Gaming

93. Paid App Downloads

94. Paid App Downloads : exemples

95. In-app purchases

96. In-app purchases : exemples

97. Extra Content

98. Extra Content : exemples

99. Digital-to-physical

100. Digital-to-physical : exemples

101. More and More …
Licensing - Selling Data - Donations -
Transaction processing - Benchmarking -
Premium - Intermediary - Peer-to-peer
…

102. 9. Guess my revenue model

103. Revenue model ?

104. Revenue model ?

105. Revenue model ?

106. Merci pour votre attention.

107. Bibliographie
Web And Mobile Revenue Models - collaboratif
https://hackpad.com/Web-And-Mobile-Revenue-Models-final-EgXuEtSibE7
Business Model Generation - Alexander Osterwalder,Yves Pigneu
http://www.businessmodelgeneration.com
10 Revenue Models for Startups You Should Know - Martin Zwilling.
http://alltopstartups.com/2011/03/16/10-revenue-models-for-startups-you-should-know/
Building a business not just an app? Start with the revenue model - Mark Wilcox
http://www.developereconomics.com/building-a-business-not-just-an-app-start-with-the-revenue-model/
How To Pick The Right Revenue Model For Your App - Andrew Cohen
http://www.fastcolabs.com/3009429/open-company/in-depth-how-to-pick-the-right-revenue-model-for-your-app
Mobile Gaming’s Dirty Secret - Mark Wilcox
http://www.developereconomics.com/mobile-gaming-dirty-secret/
How to make money with online games - Samuel Asher Rivello
http://www.adobe.com/inspire-archive/march2011/articles/article1/

108. Crédits
Kawaii goods outlet - Tonusamuel
http://commons.wikimedia.org/wiki/File:Kawaii_goods.jpg
Jonny Greenwood playing a glockenspiel with Radiohead- michell zappa
http://commons.wikimedia.org/wiki/File:Jonny_Greenwood_Synth_(Amsterdam).jpg
Free Beer - Tom Morris
http://commons.wikimedia.org/wiki/File:Free_Beer.jpg