The Ford Mustang, an American automobile, bases its platform on the North American Ford Falcon’s second generation. The first incarnation of the Ford Mustang is the 1962 two-seater, a compact car that soon evolved into featuring four doors in its 1963 concept.
2. The Ford Mustang, an American automobile, bases its platform on the North American
Ford Falcon’s second generation. The first incarnation of the Ford Mustang is the 1962
two-seater, a compact car that soon evolved into featuring four doors in its 1963
concept.
How Reputation is Built
Ford used the two Mustang varieties as a marketing strategy in determining public
interest. The design of the 1963 Ford Mustang II had rear ends measuring 2.7 inches
shorter than the 1962 Mustang I. With the introduction of the “pony car,” Ford was able
to successfully manufacture the 1965 Mustang, the most popular of affordable sporty
coupes that showcased extended hoods and stunted rear decks. Through several
generations, the Ford Mustang has made its reputation – it defines authority on the
road.
3. Popular culture played a factor in the ascent of the Ford Mustang to heroic notoriety. In
the Batman Series of the 1960s, the Ford Mustang made an appearance in its 36th
episode, “Walk the Straight and Narrow.” In 1971, a Mustang Mach 1 was featured in
the James Bond movie, Diamonds Are Forever. In more recent films, like the Need for
Speed movies, a 2014 Ford Mustang GT played a titular role as the protagonist’s
vehicle. These appearances, among many others, embed a visual cue to consumers – a
Ford Mustang is not a car to mess with.
Real Life Practice
Another reason for the Ford Mustang’s popularity is the number of awards credited to
its design. The first automobile to win the Tiffany Gold for excellence in American
Design, for example, was the 1965 Mustang. The Mustang’s authority is also manifested
in the success it has provided to the racing arena. The power and speed that it evokes
as an automobile can be seen in its muscular and heavyset build, despite its constant
evolution.
4. Resources:
http://www.andersonfordmotorsport.com/05-09-mustang-gt/
http://www.motortrend.com/news/german-ford-mustang-cop-car-demands-respect-
authority/
http://www.cbsnews.com/videos/obama-hops-in-a-bright-red-mustang-during-ford-
assembly-plant-tour/
Given the six generations of the Ford Mustang, there are distinct parts that make
every release unique from one another. Take, for instance, how a car enthusiast can
locate parts for a 2005 to 2009 Mustang GT in cities like Clinton, Illinois. Ignition
system components, brake kits, exhaust systems are but a few examples for the 05-
09 Mustang GT.
The Ford Mustang has maintained its authority through the years as a boss on the
road. Germany, for example, now uses a Ford Mustang GT as the police force’s demo
car for promoting safe vehicle modification. Former U.S. President Barrack Obama,
meanwhile, has gotten behind a Ford Mustang on several occasions.