Open innovation is not a new phenomena. New online social tools increase the scope of opportunity and of potential contributions. A presentation by Jean-Yves Huwart, CEO of Global Enterprise.

1. Open innovation!
at the!
enterprise 2.0 era!
Enterprise 2.0 Summit!
Paris, February 8th 2012!

2. Table of contents
1. Open innnovation is not new
2. How social technologies are
pushing Open innovation
further
3. Modern Open innovation has
multiple shapes

3. 1. Open innovation is not a new

4. During decades, innovation has been
a locked in process within organisations.
Source : Wikimedia

5. The market for patents/royalties
first brought some openness
in the innovation system.
The Patents Office in Washington DC!

6. Meanwhile, companies
and universities joined forces
to conduct research programs.

7. Science Parks and clusters surfaced.

8. Amazon, Nintendo or Apple, a.o., are major customers
of the Taïwanese group Foxconn (Original design manufacturers)
Nowadays, innovation is shifting
outwards, especially to Tier 1 suppliers

9. Spirit is a Tier 1 supplier of Boeing, which develops and delivers the
forward fuselage of the B 787
Industrial companies outsource
innovation to sub-system manufacturers.

10. Example : Procter & Gamble
Innovation processes also migrate
to business development
& partnerships with smaller players.

11. 2. How social technologies are
pushing Open innovation further

13. Putting innovation processes
on the edge.
Bringing people and human
drivers closer to innovation.

14. Enterprise 2.0 widens open innovation
dynamics to new contributors

15. Innovation is not limited
to technology or R&D.

16. So far, some digital
open innovation initiatives
are short term, often only brand
engagement oriented actions.

17. LG Design contest
(5 weeks)

18. Daimler’s “Style your smart” project
(6 weeks)

19. Fiat Mio Creative Commons
designed car (longer term project)
Source : Fiatmio.br !

20. The next step is to integrate
innovation as a participative, open,
collaborative and human driven
dynamic throughout the
organisation, as well as with
the outside world.
(enabled by online social platforms)

21. Within the organisation, innovation
can become an inclusive project.

22. Brigade Combat
Teams
modernisation
"We are rapidly integrating this technology
with the network to provide Soldiers down
to the platoon level with the kind of
important battlefield situational awareness
that is needed in such complex operating
environments as Afghanistan,"!
Everyone is a sensor.

23. Innovation triggers energetic, enriching
and transversal conversations.

24. Tapping into the entrepreneurial
aspirations of any team member.

25. So, the articulation between
Open innovation and Enterprise 2.0
can create a new business agility.

26. Integrating the innovation loop…
Source : Mark Sniukas!

27. …putting innovation
closer to the customer.
Flickr :Village at Sandhill !

28. 3. Modern Open innovation has
multiple Shapes

29. There isn’t “one size fits all” model
to implement this…
Each company has to find its own
way and pace.

30. Tchibo innovation contest
(coffee shops and coffe services)

31. GE supports its corporate venturing
arm with an online platform

32. Build sectorial online
innovation communities
(example in the photovoltaïc industry)

33. Take part in idea/solutions markets

34. Open innovation can also be
implemented via various the channels
simultaneously (cfr Xerox)
Flickr : Kretyen!

35. Thank You !
Intrapreneurship!
Open Innovation!
Coworking!
Ecosystem Strategy!
Jean-Yves Huwart!
Global Enterprise!
Twitter : @JeanYves!
www.global-enterprise.biz!
http://www.slideshare.net/Jeanyveshuwart!