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What factors are shaping the
branch experience?
Jean-Pierre Lacroix
President, SLDNXT
Jean-Pierre Lacroix
President, SLDNXT
Leading the next
experiential transformation
Defining the
future of banking
today
No prior tech innovation
has had as significant an
impact on both bankers
and consumers as mobile
banking.
Replacing the biggest
relationship pain-point with
unprecedented ease and
convenience.
• Technology has not only
changed the way people
bank . . .
• It is changing the way
people think
Replacing touch with tech in an outmoded
experience does not work well.
Yet, consumers
have not been
behaving as we
were told they
would.
Customers now use
more touchpoints,
interacting more often
than before.
SLDNXT Stealth Attrition National US Study, 2017
Most early
efforts
centered on
teller
replacement.
Consumers
reacted
poorly.
8
Lower
engagement
and control
driving
attrition.
SLDNXT Stealth Attrition National US Study, 2017
Losing financial advice equity
and flight risk to non-banks.
15%
21%
17%4%
19%
22%
3%I don't really think about it
A good place to have a checking
account
A way to manage day to day
financial needs
A resource for professional
financial insight and advice
A trusted relationship that has
long-term benefits
A place I have to use to access
my money
I do not have a primary financial
institution
How do you view your relationship with your primary financial
institution? Please select one from the list below that is the most appropriate.
41%
23%
36%
Other traditional financial
institutions
Non-traditional financial
institutions (Rocket Loans,
Lending Club, etc.)
Online only banks (direct
banking)
Thinking to the future, do you see yourself somewhat to
seriously considering banking services other than your
current providers?
SLDNXT Stealth Attrition National US Study, 2017
Lower
engagement
and control
driving
attrition.
SLDNXT Stealth Attrition National US Study, 2017
Not one
unified
behavior
and loyalty.
SLDNXT Stealth Attrition National US Study, 2017
SECTION TITLE HEADLINE | SUBHEAD
Final Thought:
Self-Disrupt
4 Individual Ecosystems
14
INTERIOR
Ecosystem 1
Millennials &
Young Families
FINANCIAL
PLANNING
EDUCATION
LOANS
FAMILY
PLANNING
MORTGAGE
INVESTMENTS
ESTATE &
RETIREMENT
PLANNING
INTERIOR
Ecosystem 2
Startup
Businesses
FINANCIAL
PLAN
BUSINESS
PLAN
MARKETING
PLAN
FAMILY
PLANNING
REAL ESTATE
LEGALSTRUCTURE
EMPLOYEES
INTERIOR
Ecosystem 3
Businesses
IT
INFRA-
STRUCTURE
HUMAN
RESOURCES
BRAND
POSITIONING
TAX LAWS
& LEGAL
EXPERTISE
EXPANSION
PLANS
ACCELERATING
GROWTH
SUCCESSION
PLAN
INTERIOR
Ecosystem 4
Wealth Seekers
FINANCIAL
PLAN
TAX
LAWS
WEALTH
ANALYSIS
TRUST &
INVESTMENT
STRATEGY
INVESTMENTS
ESTATE
PLANNING
RETIREMENT
PLAN
THANK YOU
jplacroix@sldnxt.com
WWW.SLDNXT.COM

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Products, processes and people: The key to successful branch transformation

  • 1. What factors are shaping the branch experience? Jean-Pierre Lacroix President, SLDNXT
  • 2. Jean-Pierre Lacroix President, SLDNXT Leading the next experiential transformation Defining the future of banking today
  • 3. No prior tech innovation has had as significant an impact on both bankers and consumers as mobile banking. Replacing the biggest relationship pain-point with unprecedented ease and convenience.
  • 4. • Technology has not only changed the way people bank . . . • It is changing the way people think
  • 5. Replacing touch with tech in an outmoded experience does not work well.
  • 6. Yet, consumers have not been behaving as we were told they would. Customers now use more touchpoints, interacting more often than before. SLDNXT Stealth Attrition National US Study, 2017
  • 9. Losing financial advice equity and flight risk to non-banks. 15% 21% 17%4% 19% 22% 3%I don't really think about it A good place to have a checking account A way to manage day to day financial needs A resource for professional financial insight and advice A trusted relationship that has long-term benefits A place I have to use to access my money I do not have a primary financial institution How do you view your relationship with your primary financial institution? Please select one from the list below that is the most appropriate. 41% 23% 36% Other traditional financial institutions Non-traditional financial institutions (Rocket Loans, Lending Club, etc.) Online only banks (direct banking) Thinking to the future, do you see yourself somewhat to seriously considering banking services other than your current providers? SLDNXT Stealth Attrition National US Study, 2017
  • 11. Not one unified behavior and loyalty. SLDNXT Stealth Attrition National US Study, 2017
  • 12.
  • 13. SECTION TITLE HEADLINE | SUBHEAD Final Thought: Self-Disrupt
  • 14. 4 Individual Ecosystems 14 INTERIOR Ecosystem 1 Millennials & Young Families FINANCIAL PLANNING EDUCATION LOANS FAMILY PLANNING MORTGAGE INVESTMENTS ESTATE & RETIREMENT PLANNING INTERIOR Ecosystem 2 Startup Businesses FINANCIAL PLAN BUSINESS PLAN MARKETING PLAN FAMILY PLANNING REAL ESTATE LEGALSTRUCTURE EMPLOYEES INTERIOR Ecosystem 3 Businesses IT INFRA- STRUCTURE HUMAN RESOURCES BRAND POSITIONING TAX LAWS & LEGAL EXPERTISE EXPANSION PLANS ACCELERATING GROWTH SUCCESSION PLAN INTERIOR Ecosystem 4 Wealth Seekers FINANCIAL PLAN TAX LAWS WEALTH ANALYSIS TRUST & INVESTMENT STRATEGY INVESTMENTS ESTATE PLANNING RETIREMENT PLAN