Email marketing trends, displays key statistics with regard to the emailing process, i.e., how scheduling and timing for emailing affect the reach of marketing campaigns. It also talks about what emailing tactics seem to be more effective: frequency, amount of information requested, the unsubscribe easiness, among others).

1. Email marketing is an effective tool for your business. In fact, two thirds of global marketers
consider email marketing as a good tool in terms of ROI. It enriches communication with your
clients and helps to promote your business at the same time. It has the great advantage of
allowing you to target specific markets in which you may be interested. However you must take
into account some interesting facts to improve your email marketing activities. Read carefully
these relevant insights.
EMAIL DISTRIBUTION AND PEOPLE
40%
MOST
EMAILS
ARE
DELIVERED
AND
3
LESS THAN
USERS
ACTUALLY CLICK ON
A SPECIFIC
BUT ONLY
16 IN 100
RECIPIENTS
OPEN THEM
WHAT HAPPENS AT NIGHT?
FROM
DAYS OF THE WEEK
SATURDAY
WAS THE WORST
SUN
DAYS
ON
PEOPLE CLICK MORE ON LINKS
EMAIL’S WATINGS - 2013
EMAILING AT LUNCH TIME
IT SEEMS TO BE A BAD IDEA
BETWEEN
8:00 AND
11:59
LINK
AM
8.00 TO 11:59
2%EMAILS ARE
DELIVERED
22 in 100
PEOPLE OPEN
THEM
AND 4 USERS CLICK ON A LINK
Source: Experian Marketing Services
WERE THE DAYS WITH HIGHER OPEN
RATES IN 2012
50%
IN Q2 2013 AT LEAST
HALF OF THE
EMAIL OPENS
OCURRED
ONLY ON A
MOBILE DEVICE
BUT CUSTOMERS STILL PREFER COMPLETE
TRANSACTIONS OR CLICK ON LINKS USING A
DESKTOP
TUESDAY
MONDAY
WEDNESDAY
1
2
3
&
HOWEVER
Source: MailerMailer
PM
EMAILS SENT AT
NOON HAD THE
L O W E S T
OPEN RATES
IN 2012
Source: MailerMailer
11
%
4.5
%
52
%
AT THE 6-HOUR POST
DELIVERY THE EMAIL OPENS
AVERAGE IS:
AND, CUMULATIVELY, UP
TO THE FIRST 6 HOURS, THE
OPEN RATE IS ALREADY:
Source: MailerMailer
AFTER THE FIRST HOUR
POST-DELIVERY, EMAIL
OPENS PEAK, REACHING:
Slightly better
From: Jeeni
To: Jeeniusers@jeeni.net
Worse
Slightly better
No difference
No difference
Better
Sharply worse
Worse
Better
Sharply better
Slightly worse
No difference
No difference
Slightly better
Slightly better
Better
Better
No difference
No difference
No difference
No difference
Worse
Slightly better
Worse
Sharply better
No difference
Sharply better
Slightly worse
Worse
Better
Worse
Slightly better
Better
Collect only email at signup
Required confirmed opt-in
Include an offer in the first email
Personalize messages
Send welcome message
Begin regular sending within a week
Collect more than the name, zip
Send more than weekly
Send weekly
Send less than weekly
Include whitelisting reminder
EMAIL TACTICS MAPPED TO ENGAGEMENT OUTCOMES
Comparison of brands using tactics with those not using them (2013)
COMPANIES ARE ASKING
FOR LESS INFORMATION
TO SIGNUP
COMPANIES ARE MORE
COMMONLY STARTING THEIR
RELATIONSHIPS WITH A
WELCOME EMAIL
INBOX PLACEMENT READ RATE COMPLAINT RATE
1 IN 380%
39%
in
2013
COMPANY’S OFFERS
ARE LESS FREQUENT
IN THE FIRST EMAIL
COMPANIES ARE USING
OPT-IN METHODS TO
BUILD EMAIL LISTS
1 IN 4
EMAILS SENT LESS THAN WEEKLY
TEND SEE BETTER INBOX PLACEMENT,
READ AND COMPLAINT RATES THAN
THOSE SENT MORE FREQUENTLY.
ALSO OFFERS
OPT-DOWN
ALTERNATIVES
TO UNSUSBSCRIBE
PERSONALIZED
EMAILS GET THE
WORS INBOX
PLACEMENT
Source: Return Parh
DEVICES
REMEMBER: all these insights are indicative. They provide a launching point but we
recommend you to conduct your own testing different alternatives) and register its results in
order to take customized decisions for your business.
Source: Experian Marketing Services
Source: Experian Marketing Services
Created by @jeeninewswww.facebook.com/jeeni.net jeeni
ContentanddesignbyLuisSalerno