Review of concepts to build an effective e-mailing list. Some hints on how to avoid being blacklisted or consider spam are included.

1. From: Jeeni
To: Jeeniusers@jeeni.net
BUILDING A RESPONSIBLE EMAILING LIST
EMAIL MARKETING
< email marketing for several reasons: >YOU MAY USE
HI!
AGAIN
€ $ £ OFFER
MISS U
MORE?
HI!
MISS U
<Say welcome!>
<Invite to reorder>
<Remind to complete purchases>
<Reengage>
<Announce special sales>
<Update your lists!>
<Cross-sell or Up-sell>
<Send newsletters>
</…+>
<Do your customers really want to hear from you?>
OR…
…NOW
<Do they actually know you?>
HOW
<Do you build your emailing list?>
In email marketing is
necessary to build a
If your bounce rate
is high
If your “customers”
complain about you to
antispam authorities
to improve deliverability
<SENDER REPUTATION>
<Your IP will probably be>
<OPT>
@SPAMMER*
<and your em@ils will
never land in your
customer’s inbox>
COMPLAINTS OFTEN MEAN TO BE BRANDED AS
<HERE SOME WAYS TO
BUILD AND MANAGE
YOUR EMAILING LISTS>
SIGN UP NOW!
<Some prospects land on your website. They buy or get some free-content
for which they must sign up. That’s a good way to get data to build the
emaling list, right? Yes! Have a look at this “OPT” practices>
<L e t ’ s s t a r t w i t h t h i s c o m m o n s t o r y >
<OPT-OUT: the pre-checked box…>
<OPT-IN: the customer check the box…>
COMPLAINTS
UNSUBSCRIBE
OR
<THIS PRACTICE IS LEGAL BUT NOT NO SO RECOMMENDABLE AND INCREASINGLY LESS USED>
"Yes, please sign me up for your email newsletter!"x
There are three different opt-in practices
People sign up
through a
registration form…but
actually someone can
do it instead of them
and they may get
mad
After signing up,
people receive a
welcome email with a
link to unsubscribe.
It is definitely
better but it still
can improve
People sign up and
receive and email
with a link. Once
clicked they to get
added to the list!
& You get people
+ interested
Opt-in Confirmed Opt-in Double Opt-in
<IN AVERAGE 78% OF OPT-IN EMAILS HAVE REACHED INBOXES IN 2013> (Source: Return Path)
<OPT-DOWN: the unsubscribe process>
You’ve got things to say before your subscribers go
<Reasons why people
want to unsubscribe>
Emails are
irrelevant78%
Too many
emails!
(only)really
want to go
71%
26%
<Ask your subscribers
how they wanted things
to be,before leaving>
Frecuency of messages
Preferred content
Preferred channel
Others…
<With an Opt-
down strategy
you might:>
Avoid losing a
subscriber
Customize accounts
Get data for
segmentation
Know what can be
improved
<Sometimes,
companies
include a
box,not easy
To see>!
PRE-CHECKED
<Start receiving
emails they
never ask for…>
PEOPLE
DID I SIGN UP
<… and ask
themselves
to this?>
* SPAM AND BLACKLISTS
<SPAM is an unsolicited email
sent to a large number of
users>
<It is so easy to create if
someone starts sending
messages indiscriminately>
<You can become spammer
unintencionally. So your IP
gets blacklisted and your
emails do not get through>
<Your subscribers report
your emails as SPAM>
<Someone in your IP range
is considered a spammer
and SPAM filters ban the
entire block of IP>
<Some cheat competitor
subscribes to your list and
report your email as SPAM>
Avoid using “spammy words” in the
subject
Write correctly the name of your
subscribers
Check if the HTML code of your
message is correct and include a
Plan-text alternative.
Check is your IP is blacklisted or
consider spam-friendly
Build a responsable emailing list!
Your subscribers must always say:
yes, I know this guy!
<Free!, Insurance,
Opportunity, Click now!,
Limited time, Buy,
Order, No fees…+>
Spammywords
<ASK, SEGMENT,
CREATE WELL-WRITTEN
CONTENT AND EASE THE
UNSUBSCRIPTION>
4finaltips
Created by
Use Jeeni and a standard web browser to create and send
all your communications by Email, Social Media and Mobile.
info@jeeni.net
www.jeeni.net
Content and design by Luis Salerno @salerno_luis
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(Source HUbspot)