Jeff Crawford from JC Digital Presented Digital Marketing techniques, specifically use of Landing Pages, to get better results online. At the end of the presentation, he suggest both self hosted services, and types of services available on WordPress.

1. Using WordPress for Digital
MarketingBy Jeff Crawford
Founder and Lead Consultant

2. How Do Visitors Come to Your Site?
2
HP
Goal
Display AdsSearch Ads
Social Networks
Search
Traffic
Retargeting Ads
MA Email Sequence
Offer!
ToFu
MiFu
BoFu
User Status in Funnel
User Demographics
15 - 35
35 - 5555 - 75
75 &
older
Male
Blah
Female MaleFemale
This puts a lot of stress on the Home Page to
keep everybody happy.

3.  When you try to please everybody, you please nobody.
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 みんなを喜ばせようとする場合、誰も喜ばない。
Mark Cuban
マークキューバン

4. Landing Page
Noun:
a web page that a user is directed to after clicking on an external
hyperlink, often a page designed especially for marketing purposes.
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名詞:
ユーザが外部のハイパーリンクをクリックした後に導かれるウェブページで
あり、多くの場合マーケティングのために特別に設計されたページである。

5. How Do Visitors Come to Your Site?
5
HP
Goal
Display AdsSearch Ads
Social Networks
Search
Traffic
Retargeting Ads
MA Email Sequence
Offer!
ToFu
MiFu
BoFu
User Demographics
15 - 35
35 - 5555 - 75
75 &
older
Male
Blah
Female MaleFemale
LP LP LP LP
LP
LP
LPLP
LP
LP
LP
LP
LP
Effective use of LPs reduces bounce rates,
and improves conversions.
User Status in Funnel

6. PPC Ads – Matching Ads to Landing Pages
6A good Quality Score will get you higher ranked ads at a discount
Keyword Search
Ad
Landing Page
Babysitter Service
ベビーシッターサービス
H1 Tag
H2 Tags
Title & Meta-Description & Text
Babysitter Service in Japan
Browse through 100’s of babysitters online…
xxxxxxxx…
H1 Tag
H2 Tags
Title & Meta-Description & Text
あなたご自身で選べるベビーシッターサービス
価格、スキル、人柄。ご家族にぴったりな
ベビーシッターを自分で選びたい。
xxxxxxxx…
Key Point #1: for best Quality Score, keywords
need to match Ads
Key Point #2: for best Quality Score, keywords need
to match Landing Pages.

7. Using LPs for Meet User’s Needs
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Challenge: People Search for your Service using
many types of Keywords
日本語
ベビーシッター
ベビーシッターサービスベ
ビーシッター<場所>
上質なベビーシッター
ベビーシッター時給
バイリンガルベビーシッター
。。。
English
babysitter
babysitter service
babysitter near me
quality babysitter
babysitter prices
bilingual babysitter
。。。
LP
LP
LP
LP
LP
LP
But with individual landing pages, you can meet the
user’s exact needs.
LP
LP
LP
LP
LP
LP

8.  But isn’t that a lot of work? Do I need to hire a developer?
8
 しかし、それってかなりの業務になりませんか？ 開発者を雇
う必要がありますか？
Scared Marketer
恐がりのマーケティング
担当者
Answer: No: A good quality Landing
Page strategy and tools can make it
really easy.

9. Landing Page Solutions
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Hosted LP Services Marketing Automation
Tools
WordPress Visual Tools
Lead Pages Hubspot XX
Unbounce Marketo XX
Kickoff Labs Eloqua XX
Instapage Mautic XX
WP What to Look For:
1. Visual Builder (WSWIG, D&D)
2. Select LPs from a library
3. Lead Capture
4. Marketing Oriented

10. Conclusion
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With a Good Land Page Strategy you can:
 Target User’s Needs:
 Where user is coming from
 User’s Demographic
 User’s State of Mind
 Run Tests (A/B Tests)
 New Offers, Discounts, Seasonal Sales
 Launch new LPs in hours, not days or weeks.
 With No code
 For WordPress, there are some good builders for Landing Pages.
LP
LP
LP
LP
LP
LP
LP
LP
LP
LP
LP
LP

11. JC Digital Consulting
Jingumae 6-16-12, Shibuya-ku
JAPAN
080-3408-5333
011-81-80-3408-5333
C O N T A C T D E T A I L S
HOW TO CONTACT US
jeff@jcdigital.jp
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12. THANK YOU