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Types of Mobile Advertising

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Mobile advertisers like Jeff Kamikow have a lot at their disposal to increase user engagement. Learn about the various types of mobile advertising here.

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Types of Mobile Advertising

  1. 1.  In the past decade, mobile advertising has grown tremendously and is poised to overtake desktop advertising in total dollars spent.  Just think about your own internet use. Do you use your phone or computer more to research, watch media, pay bills? Most people at this point use their smart phones more.
  2. 2.  Mobile advertisers like Jeff Kamikow try to present their clients’ brand and promotions in a way that users will find engaging without being disruptive.  If you have ever seen an ad that you liked, it was probably the work of Jeff Kamikow or another mobile advertiser with years of experience in understanding just how effective marketing works. Here are some of the ads they may try.
  3. 3.  Most common mobile ad type.  Mobile advertisers may put ads on top or bottom banner of a page or app.  They are designed to be clean and more broad to provide users with an overview of a particular business.
  4. 4.  Takes up entire screen. This is why they’re also known as full-screen ads.  Increases engagement, but must be more focused and feature quality content.  Good for high quality images and messaging.
  5. 5.  Plays before media like YouTube  Also featured on pages and apps where they can be expanded and played when tapped.  Features high user engagement but content must be compelling in order to not annoy the user.
  6. 6.  An ad designed not to look like an ad.  It mirrors content and tone of page or app.  Native ad formats include content wall, app wall, news feed, and content stream.

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