1. Cris Edren L. dela Peña

2. meaning of PLANNING
is a dynamic process of determining
goals, systematically selecting
alternative courses of actions to
achieve those goals, implementing
the chosen alternatives, and
evaluating the choice to determine
if it is successful.

3. reasons for PLANNING
According to the destination life
cycle defined by Plog,
destination areas tend to rise and fall
in popularity according to the whims
of those in the predominant
“psychographic” groups to which
they appeal at different stages in
their development histories.

4. reasons for PLANNING
Plog’s Allocentric Group
• a new and/or exotic destination tends
to appeal to this group
• the innovators in the travel market
who look for less crowded and unique
destinations.
• as destination area becomes more
widely publicized and better known, it
loses its appeal to allocentrics.

5. reasons for PLANNING
Plog’s Midcentric Group
• Plog believes that the midcentric
appeal stage in the destination area’s
history is similar to the maturity phase of
the product life cycle where sales
volumes are at their peak.
• at this point, the destination area can
be aid to have mass market appeal.

6. reasons for PLANNING
Plog’s Psychocentric Group
• like the allocentrics, represent a much
smaller proportion of the population.
• is the final point in the destination
area’s life cycle because it has lost its
appeal to both the market innovators
and the mass market.

7. reasons for PLANNING
Plog’s Hypothesis
Destination areas can “carry with them
the potential seeds of their own
destruction if they allow themselves to
become over−commercialized and to
discard the unique appeals which made
them popular in the first place.

8. reasons for PLANNING
The main reason?
Destination life cycles can be extended
if change is anticipated and if steps are
taken to adapt the change.

9. reasons for PLANNING
The main reason?
1. To hold development to a particular
level in order to maintain the integrity
of the area.
2. To have rigid development plan to
which developers must confirm.
3. To develop new attractions to
stimulate new growth.

10. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
A. Physical Impacts
1. Damage or permanent alteration of the
physical environment
2. Damage or permanent alteration of
historical/cultural landmarks & resources
3. Overcrowding and congestion
4. Pollution
5. Traffic problems

11. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
B. Human Impacts
1. Less accessibility to services and tourist
attractions for local residents resulting in
local resentment.
2. Dislike of tourists by local residents
3. Loss of cultural identities
4. Lack of education of tourism employees in
skills and hospitality
5. Lack of awareness of the benefits of
tourism to the destination area.

12. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
C. Marketing Impacts
1. Failure to capitalize on new marketing
opportunities
2. Erosion of market shares due to the actions
of competitive destination areas.
3. Lack of a clear image of destination are in
potential markets
4. Lack of cooperative advertising among
individual operators.

13. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
D. Organizational Impacts
1. Fragment approach to the marketing and
development of tourism, often involving
“competitive splinter groups”
2. Lack of cooperation among individual
operators
3. Inadequate representation of the tourism
industry’s interest
4. Lack of support from local public
authorities.

14. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
E. Other Impacts
1. Lack of sufficient attractions and events
2. High seasonality and short lengths of stay
3. Poor or deteriorating quality of facilities
and services
4. Poor or inadequate travel information
services

15. barriers to PLANNING
1. Many people are against planning in
principle, particularly within the
free−enterprise system.
2. It is expensive.
3. The tourism industry is complex and
diverse.
4. Tourism is characterized by few large
businesses and various smaller
enterprises.

16. GROUPWORK
What plans would you like to achieve in
promoting your site as a tourist
attraction?
Molave Hill
VSU Beach
Hydro
Mt. Pangasugan
Be prepared to present it to the class