1. Building Community
in Blogger Outreach
{ BlogWorld – Social Media Business Summit
June 2012
Jenn Pedde
@JPedde
@TheCmgr
jpedde@thecommunitymanager.com
2. Things to Cover…
What is Blogger Outreach?
What is Community Management?
What are traditional functions of both areas?
Possibilities when doing both together well
Popular & Unpopular Methods
Tools for Blogger Outreach
3. What is Blogger
Outreach?
Blog:
A website containing a writer’s own
experiences, observations, opinions, etc., and
often having images and links to other websites
Outreach:
The act of extending services, benefits, etc., to a
wider section of the population, as in community
work i.e. “an education outreach program”
5. What is Community
Management?
Traditionally it’s Customer/User Focused:
Internally Owned Properties for
Customers
Websites, Blogs, Forums,
Platforms, Newsletters
Externally Unowned Properties for
Customers
Social Communities on Twitter,
Facebook, Linked In, etc.
6. Other sides of Community
Management
Internal Employee
Communication
Business 2 Business
Relationship Building
Building Community in
External Blogger Outreach
7. Blogger Outreach Possibilities
SEO / Linkbuilding
Increased Sales
Engaged Customers/Users
Product Testing
Being the dominant voice in your
industry
Being the most trusted voice in
your industry
8. What Does the Blogger
Have?
Traffic
Influence
Targeted Audience
Potential
Social Media Assets
Authoritative Website
Friends
An Opinion About You
9. What Do You Have?
Content
Knowledge
Resources
Tools
A Product or Service
16. 4) Play by Blogger Rules
Follow the Blogger’s
Guidelines as stated by
their website.
17. 5) Don’t “Hit It & Quit It”
Blogger outreach is like getting married.
18. 6) Build on the
Relationship
Keep coming back for more
Set reminders to follow up with lists
one month, 3 months, 6 months later
19. Case of the Wrong Name
Dear Organization,
My name is not Joseph Smith. This man has apparently confused his
own email address with mine. In fact this email in general is very
hurtful to me. I suffer from and lost a foot to diabetes. I therefore
cannot participate in your "race" as I am hobbled. Perhaps I would be
willing to participate if I could borrow Wilford Brimley's horse from
his commercials. Is that something you could arrange? Please look into
this. If I am able to ride a horse for the cure I may reconsider being
involved. If you are unable to meet these conditions I would ask that
you respectfully stop sending me emails that are meant for an inept
computer user. Thank you kindly, JARED Smith
Jared, I apologize for this mix up. I deleted the email address from
Joseph Smith’s account, so the messages being sent to you in error
should stop. Please let me know if you receive any more.
Thank You, Outreach & Administrative Coordinator
Any word on my request for the horse?
No horses allowed on the race course…not this year. I’ll make a
request to our Race director, though. :)"-Thank you, Outreach &
Administrative Coordinator"
20. Never Lie.
“Let’s just clarify here. This email is addressed to a website. I got this
email on a Thursday. The post she said she enjoyed was the one where
I had to dig up my recently deceased dog. It’s pretty clear that Misty
had never read my blog before.”
http://thebloggess.com/2010/11/its-possible-that-misty-is-just-fucking-
with-me-but-i-really-doubt-it/
24. SEOmoz
Weekly Crawls & Rank Tracking
Page Authority, Domain Authority and link
data without leaving a single page (Toolbar)
Webinars, Community, new SEO info
