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Ford Ecosport Review One Ford One Day Many things to Love


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Review of Ford Customer Experience provided by a test drive of the Ford Ecosport March 2014. Written by Jennie Vickers Auckland, New Zealand

Published in: Business, Technology
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Ford Ecosport Review One Ford One Day Many things to Love

  1. 1. zeopard
  2. 2. @jennievickers EDITOR Jennie Vickers WRITER Jennie Vickers DESIGNER AJ Major CONTRIBUTOR Amy Snape PHOTOGRAPHY Jennie Vickers & Ford NZ THE CUSTOMER S EXPERIENCE
  3. 3. @jennievickers •  e Customer s Experience is a new digital magazine created by ZeopardSocial dedicated to stories written from the perspective and experience of a customer . •  A customer who typifies those who love and appreciate great products and great design. •  A customer who applauds genuine commitments by business to great customer experience. •  A customer who will speak out against businesses who either do not get customer experience or even worse who claim to be committed to it but who have organizational cultures which prevent great CX actually happening.
  4. 4. @jennievickers
  6. 6. @jennievickers •  e Ford EcoSport which arrives in New Zealand in April 2014 and has already landed in Australia. It has been a runaway success elsewhere in Asia, with a year s production sold in just 14 days in India. •  One Ford included a new vision and mission around the constructs of One Team, One Plan and One Goal to get a global focus on production to move away from local models developed only for local markets. INTRODUCING THE FORD ECOSPORT
  7. 7. @jennievickers ONE FORD PLAN
  8. 8. @jennievickers My favourite book on Customer Experience is Outside In. e Power of Putting Customers at the Center of your Business by Harley Manning and Kerry Bodine. Manning and Bodine describe a customer experience ecosystem as: the complex set of relationships among a company s employees, partners and customers that determine the quality of all customer interactions. MY FAVOURITE BOOK
  9. 9. @jennievickers e EcoSport was originally launched in the South American market in 2003 (selling over 700 thousand cars) and has been enormously successful.
  10. 10. @jennievickers In his book Lead with Wisdom Mark Strom talks about wisdom and brilliance and says design is wisdom in making . He describes the design process as: intellectual, social and physical. e process is thoughtfully simple and grounded in experience. Good architects don t start with a list of features. ey start with your story of home. LEAD WITH WISDOM
  11. 11. @jennievickers e EcoSport is a vehicle for all generations. Designed originally for the young Eco-focused, style conscious SUV desiring, urban dwellers, I am strongly of the view that it is also a great vehicle for older generations who are looking for similar outcomes, if from a different starting point. is is a great SUV to drive, withgood visibility, comfort, power and still easy on the cost conscious wallet.
  12. 12. @jennievickers TEST DRIVING THE ECOSPORT
  13. 13. @jennievickers Men learn quickly in life that a woman s handbag is a place men should enter with trepidation. e EcoSport has solved that problem, with automatic door control without the need for a key. Once within a metre or so of the car it unlocks automatically. e EcoSport is a bit like a Tardis or for those too young for Dr Who, like Perkins tent from Harry Potter. It looks like a roomy SUV but will park in a space designed for a Fiesta. OUTSIDE FUNCTUALITY
  14. 14. @jennievickers Inside, this mirage of space continues. We had 4 adults comfortable inside with room to spare. Getting in was easy regardless of height or limitations. e seat design emulates that of a sporty car and the range of adjustment was good enough to satisfy even a shortie like me. e range of visibility was good, both front and back and large wing mirrors finished off the 360° perspective. INSIDE FUNCTUALITY
  15. 15. @jennievickers If safety is your thing, the EcoSport has a 5 Star ANCAP Safety Rating and the NZ models have up to 7 airbags. Hill Launch Assist removes those heartbeat moments and a 10.8m turning circle will help back you out of any wrong turns in dodgy parts of town. Four ultrasonic parking sensors should make parking dings a thing of the past and the Boron Steel Body provides a strong protective cage. SAFETY
  16. 16. @jennievickers If storage of stuff or transport of friends, seniors or grandchildren is a concern, the rear seats have 6 different configuration options and with the seats folded there was space for a washing machine. ere are 20 different storage spaces in the car and I particularly liked the under front seat drawer with room to hide shoes or laptops from prying eyes and the drink can (maybe even lipstick and perfume) cooling space in the glove box. STORAGE
  17. 17. @jennievickers e SUV features include 200mm of high ground clearance and capacity to drive through water up to 550mm. I put to the test by seeking out potholes and pavements and was happy with the result. Although when I had passengers in the rear they were a little less enthusiastic about my pothole test driving! e rain seals and cladding all work together to create a really quiet interior. While most New Zealanders are fortunate not to commute in noisy horn invaded rush-hours, the silence inside made turning the volume up and singing along a really attractive option. HANDLING THE CONDITIONS
  18. 18. @jennievickers SYNC® powered by Microso is employed to keep drivers hands on the wheel and eyes on the road. e technology allowing you to control phone, stereo and other devices with voice control.
  19. 19. @jennievickers New Zealand will be getting a nice range of colours including the awesome orange. e interior choices are pleasing and leather is included in the spec options, which would always be my preference. Final prices will be announced as part of the launch in New Zealand in April 2014 but expect it to be competitive, realistic and good value for the features delivered.
  20. 20. @jennievickers 1.5Litre Four-cylinder Ti-VCT engine delivering peak power of 110ps (81kw) at 6,300 rpm and peak torque of 142 Nm at 4,400 rpm. For the New Zealand market, there is a 6 speed powershi automatic with select shi. TORQUE
  21. 21. @jennievickers 15.4km/litre fuel consumption and carbon dioxide emissions of 184g/km. Electric power assisted steering EPAS -really good for anyone with hand or arm disabilities or weaknesses. TORQUE
  22. 22. @jennievickers Ground clearance of 200mm - perfect for those silly flowerbeds in shopping centre car parks and pot holes. 7 Airbags and 5 star ANCAP Rating. TORQUE
  23. 23. @jennievickers Up to 550m water wading - ideal for urban streets with blocked overflows. Fast operating air conditioning taking a hot day interior from 65 degrees celsius to 30 degrees celsius in 10 minutes. TORQUE
  24. 24. @jennievickers Clever design that makes the EcoSport look like a big car when it fits into a parking space for a Fiesta. A classy chick with great curves. TORQUE
  25. 25. @jennievickers Quiet - so quiet it ll be harder to ignore the wife talking within but you can always drown her out by turning up the excellent stereo. My favourite feature - Active nibble control - reducing vibrations through the steering wheel but sadly not an appetite suppressant. Room in the back for a load as large as a washing machine, taking up to 705 litres in volume and loads of up to 1027mm width and 880mm height. TORQUE
  26. 26. @jennievickers Jennie Vickers Phone: +64 21 274 9737 PO Box 128333 Remuera Auckland New Zealand CONTACT Jennie Vickers travelled to Hua Hin ailand as the guest of FordNZ.