This is the second part of Local Marketing 2017. In this section we discuss: a few strategies companies can use and tactics that may be beneficial to reaching local markets. There's also information on a few agencies that can help with local marketing efforts and trends that are affecting this type of marketing.

1. Local
Marketing
2017:
An overview of how businesses can
use local marketing from facts to
different challenges companies face.
1

2. Table
of
Contents:
PageTitle: Page Number:
Facts 4
Elements to Consider 11
Other Facts 17
Types of Affiliates 23
Statistics 28
Campaign Planning 38
Campaign Development 39
Online Users 43
Local SEO 51
Strategies 62
Tactics 73
Agencies 85
2

3. Table
of
Contents:
PageTitle: Page Number:
Trends 97
Trend 1: Mobile Advertising 98
Trend 2: Search Engines 105
Trend 3: Social Media 113
Trend 4:Videos 123
Other Trends 131
Tips 143
Examples 155
Create and Distribute DIY Infographics 157
Create Educational Videos 166
Cross Promote with Other Local Retailers 170
Participate inTrade Shows 173
Sponsor Local Events to Amplify your Reach 178
Challenges 184
Work Cited 192
3

4. Local
Marketing
Strategies:
Community Activity
Strategies
Local Media Strategies
Online Local Marketing
Strategies
Testimonial Strategies
4
Compiled by Author from: cpcstrategy.com Images from: Google Images

5. Community
Activity
Strategies:
Sponsor local activities such as kid or adult
sports teams, college events, church activities,
Hospitals, meet ups and networking events
Use those
channels to
promote
your
business
Most of
those local
activities use
websites or
social media
for
promotion
Then they
can link back
to your
website
5
Compiled by Author from: cpcstrategy.com

6. Community
Activity
Strategies:
Give support for local
charity organizations and
ask them to put your link
on their website
In addition to the links
this strategy builds trust
for your business
Engage in voluntary
activities
Encourage your
employees to spend a day
feeding the hungry and
sign up to work in the
community garden
6
Compiled by Author from: cpcstrategy.com

7. Community
Activity
Strategies:
Organize
socially
important
events such as
panel
discussions,
forums and
different
activities that
can attract
community
interest
Invite local
bloggers, radio
orTV stations
and
newspapers to
spread the
word for you
and give you a
back link on
their websites
Offer
discounts for
local colleges
and high
schools
Start local
coupon
programs and
ask for links
from coupon
websites
7
Compiled by Author from: cpcstrategy.com

8. Local
Marketing
Tactics:
Digital
Outreach
First-time
Freebies
Rebranding
Special
Promotions
Sponsorship
& Local
Events
8
Compiled by Author from: businessnewsdaily.com

9. Local
Marketing
Tactics:
Digital
Outreach:
Business
owners know
that
customers are
searching for
companies
online
Many local
businesses
are reluctant
to adopt
digital
methods, like
social media,
SEO and even
a basic
business
website
Many small
businesses
are
overwhelmed
by the
number of
choices and
the level of
effort
required to
maintain
digital
marketing
programs
that they do
nothing
9
Compiled by Author from: businessnewsdaily.com

10. Local
Marketing
Tactics:
Digital Outreach:
Business owners still find digital
media to be complicated:
Facebook may be a
successful platform,
with an increased
usage by businesses
of 21%
LinkedIn is used by
employees to
network
Twitter is too
confusing for
business owners
10
Compiled by Author from: businessnewsdaily.com

11. Local
Marketing
Tactics:
Digital Outreach:
Talk to customers to find out: how they find you,
what information can be useful to them and what
social channels do they use
Marketers should consider using search marketing,
a type of online marketing that expands a
company's digital presence in search engines
11
Compiled by Author from: businessnewsdaily.com

12. Agencies:
508 Digital Big Fish Digital G/O Digital
GrowthWeaver LIN Digital LocalEdge
Propel
Marketing
ReachLocal
Search
Influence
Tru Measure
12
Compiled by Author from: streetfightmag.com

13. Agencies:
Location: Dallas,Texas
Specialties: SEM, SEO, social media marketing, web
design
The firm works with businesses of all sizes
Their goal is to provide clients with tools and insights to
increase their online presence
They also work to expand their customer base, and drive
revenue while targeting the right audience and locations
13
Compiled by Author from: streetfightmag.com
508
Digital:

14. Trends:
Mobile
Advertising
Search
Engines
Social
Media
Video
Other
Trends
14
Compiled by Author from: wordstream.com

15. Trend 1:
Mobile
Advertising
Mobile Advertising:
Pivoting to Call-Based
Ads on Facebook
Local Awareness Ads,
NavigationApps, and
Social
15
Compiled by Author from: wordstream.com

16. Trend 1:
Mobile
Advertising
16
Compiled by Author from: wordstream.com
Pivoting to
Call-Based Ads
on Facebook:
Increasing
your call base
can be a big
improvement
to local
business
Call-ins help
with lead
generation,
they increase
your
production
pace and
encourage
more mobile-
heavy users to
call in for quick
pickups
Facebook is
great for
posting call-
based ads as
you can adjust
your
viewership
while still
paying a low
CPM

17. Trend 1:
Mobile
Advertising
17
 Pivoting to Call-BasedAds on Facebook:
 You can customize the audience, advertisement running time,
location, and even filter the metrics while recording your data
 It’s a lot of data that you can really specify towards optimizing
how you run your campaigns
 All of these new demographics can help you segment and focus
all of your marketing campaigns, not just your call-based ones

18. Trend 1:
Mobile
Advertising
18
Compiled by Author from: wordstream.com
Local Awareness Ads, Navigation Apps, and Social:
Navigation apps combine geolocation software to
match your business with mobile phones
It’s a productive new way to branch out into the
mobile user’s world
The advances of navigation and geolocation
technology as well as the introduction of augmented
reality apps, have produced tons of user data

19. Trend 1:
Mobile
Advertising
19
 Local Awareness Ads, NavigationApps, and Social:
 Companies need to be looking into the different contexts
through which viewers interact with your content, regardless of
the mobile advertising chosen
 When companies have heavy amount of traffic coming in from
nav-app based advertisements, provide step-by-step directions
to your store
 If you have a lull hour during the rush hour, consider adding
timed ads to your local ad campaigns to drag some traffic off
the freeways and into your stores

20. Other
Trends:
Marketing Messaging to
Smaller, More Personal
Audiences:
The standard for sending
marketing messages is
changing
Marketers are sending frequent
messages to customers and
prospects, but they are more
personal and customized
Local marketing efforts will
include more personalized
messages to specific segments
of customers or 1-to-1
messaging
Multi-location business need to
establish direct connections
from specific locations to their
customers via location-specific
social media accounts and
email lists
20
Compiled by Author from: kabbage.com

21. Work
Cited:
 "10 Impactful Local MarketingTrends for Small Businesses." Kabbage Small Business Blog.
N.p., 01 Feb. 2017. Web. 09 May 2017. <https://www.kabbage.com/blog/10-trends-local-
marketing-2015/>.
 "10 Most Powerful Mobile & Local Marketing Stats from #LSS2016." Rio SEO. N.p., 17 May
2016. Web. 05 May 2017. <https://www.rioseo.com/blog/10-powerful-mobile-local-
marketing-stats-lss2016/#fbid=59_kslQTP0X>.
 "17 Important Local Marketing Statistics to help you Succeed Online." LocalOxygen. N.p.,
n.d. Web. 05 May 2017. <http://localoxygen.com/17-important-local-marketing-statistics-
help-succeed-online/>.
 "2017 Marketing Statistics,Trends & Data -The Ultimate List of Marketing Stats." HubSpot.
N.p., n.d. Web. 05 May 2017. <https://www.hubspot.com/marketing-statistics>.
 "3 Local Marketing Challenges BusinessOwners Face." ReachLocal Blog. N.p., 06 Sept.
2016. Web. 09 May 2017. <http://blog.reachlocal.com/top-local-marketing-challenges-for-
business-owners>.
 "4 Big Local MarketingTrends - Plus 8 Ways to Adapt." WordStream. N.p., 01 Dec. 2016.
Web. 09 May 2017. <http://www.wordstream.com/blog/ws/2016/10/18/local-marketing-
trends>.
 "50 Local Marketing Strategies - CPC Strategy." Ecommerce & RetailSearch News and
Strategies. N.p., 06 Apr. 2016. Web. 05 May 2017.
<http://www.cpcstrategy.com/blog/2012/08/50-local-marketing-strategies/>.
 "6 Local SEO Stats Every Online Marketer NeedsTo Know." Search Engine Land. N.p., 18
Aug. 2015. Web. 05 May 2017. <http://searchengineland.com/6-local-seo-stats-every-
online-marketer-needs-know-226562>.
21

22. Work
Cited:
 Caramela, Sammi. "5 Proven Local MarketingTactics to Gain and Keep
Customers." Business News Daily. N.p., 15 Aug. 2016. Web. 5 May 2017.
<http://www.businessnewsdaily.com/7348-local-marketing-tactics.html>.
 Klein,AndreW. "Local Marketing Made Easy - 1: What is Local
Marketing?" Business2Community. N.p., 30 Mar. 2015. Web. 5 May 2017.
<http://www.business2community.com/marketing/local-marketing-made-easy-1-local-
marketing-01193916#B3jofiPe5CFdbooF.97>.
 Langdon, Scott. "How Local SEOWorks andWhy It Matters for Small
Businesses." Entrepreneur. N.p., 17 Apr. 2014.Web. 05 May 2017.
<https://www.entrepreneur.com/article/233158>.
 Miles, Stephanie. "10 Local Digital AgenciesYou Should Know About." Street Fight. N.p., 14
July 2015. Web. 05 May 2017. <http://streetfightmag.com/2015/07/15/10-local-digital-
agencies-you-should-know-about/>.
 "State of Local Marketing 2017 Report." Brandmuscle. N.p., 2016. Web. 9 May 2017.
<http://info.brandmuscle.com/rs/258-MVU-
447/images/brandmuscle_SOLMR2017_FINAL.pdf?aliId=13473>. Online PDF
 Tomic,Vedran. "10 Local MarketingTipsYou Can ImplementToday." Small BusinessTrends.
N.p., 20 Jan. 2016. Web. 09 May 2017. <https://smallbiztrends.com/2013/02/local-
marketing-tips.html>.
 "Types of Marketing | Explore the various types of marketing strategies used by
professionals." Types of Marketing . N.p., n.d. Web. 30 Jan. 2017. <http://www.marketing-
schools.org/types-of-marketing.html>.
 Velji, Jamil. "11 Creative Local Marketing Ideas For Small Businesses." BuildFire. N.p., 23
Mar. 2017. Web. 05 May 2017. <https://buildfire.com/local-marketing-ideas/>.
22

23. ContactUs for
the Full
Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com