This is the final section of Local marketing 2017. We cover ten tips that can help marketers with this type of marketing. There's also information about a few examples and challenges that marketers have to overcome.

1. Local
Marketing
2017:
An overview of how businesses can
use local marketing from facts to
different challenges companies face.
1

2. Table
of
Contents:
PageTitle: Page Number:
Facts 4
Elements to Consider 11
Other Facts 17
Types of Affiliates 23
Statistics 28
Campaign Planning 38
Campaign Development 39
Online Users 43
Local SEO 51
Strategies 62
Tactics 73
Agencies 85
2

3. Table
of
Contents:
PageTitle: Page Number:
Trends 97
Trend 1: Mobile Advertising 98
Trend 2: Search Engines 105
Trend 3: Social Media 113
Trend 4:Videos 123
Other Trends 131
Tips 143
Examples 155
Create and Distribute DIY Infographics 157
Create Educational Videos 166
Cross Promote with Other Local Retailers 170
Participate inTrade Shows 173
Sponsor Local Events to Amplify your Reach 178
Challenges 184
Work Cited 192
3

4. Tips:
Check Business Data Aggregators forAccuracy & Consistency
Get Reviewed in as ManyWebsites as Possible
Google+ Local
JoinYour Local Chamber of Commerce
Make Friends with Local Journalists
MergeYour Google+ Business Page withYour Local Page
RememberThat Bing AndYahoo! HaveTheir Own Local Search Platforms
SeizeThe Day OnTwitter
Spread theWord on Other Local Directories
Your Business Needs Friends on Facebook
4
Compiled by Author from: smallbiztrends.com

5. Tip
#1:
 Check Business Data Aggregators for Accuracy & Consistency:
 Google, as well as almost every local search platform and
directories, use business data
 Business data comes from one or more of these data
aggregators:
 Localeze, Acxiom or InfoGroup
 Don’t forget to check for any mistakes as they would be
duplicated across the Internet
5

6. Tip
#10:
Your Business Needs Friends on Facebook:
You can start by making an awesome Facebook
Business Page
Offer exclusive discounts and deals on your
Facebook Page (be sure to follow the terms and
guidelines)
Promote those offers and discounts in your
everyday business operations
Engage your Facebook community, but don’t
suffocate them with dozens of daily updates
6
Compiled by Author from: smallbiztrends.com

7. Examples:
Create and
Distribute DIY
Infographics
Create
Educational
Videos
Cross Promote
with Other
Local Retailers
Participate in
Trade Shows
Sponsor Local
Events to
Amplify your
Reach
7
Compiled by Author from: buildfire.com

8. Examples:
 40% of people will respond better to visual information than
plain text
 Businesses that market with infographics will experience 12%
average traffic growth
 A rich and valuable infographic has the potential to drive
business growth
 It quickly reveals core values, ethics, and brand capability
8
Create &
Distribute
DIY Infographics:

9. Examples:
 It can help convey complicated topics or subjects in a simple
manner
 As a local business, do it yourself infographics will illuminate
patterns
 They make big quantities of information seem interesting to
read and understand
 Infographics aren’t marketing gimmicks instead they are purely
educational
9
Create &
Distribute
DIY Infographics:

10. Examples:
Visual platforms like
Instagram, Pinterest,
Facebook, Periscope are
leading the way, and
redefining how people
consume content online
Several other social media
platforms are integrating
visual appeal into the mix
LinkedIn now uses
Professional Portfolio to
visually represent your
profile, and they have also
integrated Slideshare’s new
Infographic Player
Twitter showcases Tweets
with images, and in fact,
Tweets with images 18%
more click-throughs,
and 150% more retweets
10
Compiled by Author from: buildfire.com
Create &
Distribute
DIY Infographics:

11. Examples:
 Infographics can help you reach potential consumers and fans
that will share it with others
 With clear focus and understanding of your target audience,
you can create infographics that will educate, inform, and
excite your audience locally
 Helpful infographics provide rich insights and uses data to back
up opinions
11
Create &
Distribute
DIY Infographics:

12. Examples:
 Creating DIY infographics is an excellent local marketing idea
that can get companies unimaginable results
 You can create one infographic, and have it reposted or
republished on hundreds of websites – all sending links back to
your page
 You can hire a professional infographic designer from
Dribbble.com, 99Designs.com, or outsource the design to
professionals atVisual.ly.
12
Create &
Distribute
DIY Infographics:

13. Examples: There are three
important components:
A unique storyline
A consistent approach
Credible statistical data
13
Create &
Distribute
DIY Infographics:
Compiled by Author from: buildfire.com

14. Examples: Focus on the components
when creating an infographic
to better reach your audience
If you neglect
them, you’ll
struggle getting
people to read it
14
Create &
Distribute
DIY Infographics:
Compiled by Author from: buildfire.com

15. Examples:
A perfect
infographic will
create a synergy
between your brand
and offer, regardless
of marketing
decisions
Your design will fail
without a story or
relevant message
that your audience
seeks
When your
infographic is
devoid of great
design, your story is
not effectively
communicated or
represented
Promotion is key
and without it your
infographic wont do
well
15
Compiled by Author from: buildfire.com
Create &
Distribute
DIY Infographics:

16. Challenges:
Complex
Consumer
Behavior
Evolving
Technology &
Constant
Industry
Updates
Figuring Out
What’s
Working
16
Compiled by Author from: blog.reachlocal.com

17. Challenges:
Complex Consumer Behavior:
One of the top
challenges
business owners
face is making
sense of complex
consumer
behavior
Consumers are
constantly
changing the way
they search for
products and
services online
They are
changing the way
they make
purchasing
decisions, and
even the way
they purchase
goods and
services
These constant
changes can make
it extremely
difficult to
identify
your target
audience’s
purchase
path and reach
them with
targeted
marketing
17
Compiled by Author from: blog.reachlocal.com

18. Challenges:
Complex Consumer Behavior:
WhatYou Can Do-
Although
consumer
behaviors are
constantly
changing, you can
use online
software to track
lead sources
These software's
can help
determine your
target audience’s
preferences, like
whether they
found you via a
search engine,
website, or social
media
Then, use those
same online
channels to reach
them
For example, if
leads come from
Facebook, you
can use Facebook
Insights to find
out who is
interacting with
your page, and
then you
can target similar
audiences
18
Compiled by Author from: blog.reachlocal.com

19. Work
Cited:
 "10 Impactful Local MarketingTrends for Small Businesses." Kabbage Small Business Blog.
N.p., 01 Feb. 2017. Web. 09 May 2017. <https://www.kabbage.com/blog/10-trends-local-
marketing-2015/>.
 "10 Most Powerful Mobile & Local Marketing Stats from #LSS2016." Rio SEO. N.p., 17 May
2016. Web. 05 May 2017. <https://www.rioseo.com/blog/10-powerful-mobile-local-
marketing-stats-lss2016/#fbid=59_kslQTP0X>.
 "17 Important Local Marketing Statistics to help you Succeed Online." LocalOxygen. N.p.,
n.d. Web. 05 May 2017. <http://localoxygen.com/17-important-local-marketing-statistics-
help-succeed-online/>.
 "2017 Marketing Statistics,Trends & Data -The Ultimate List of Marketing Stats." HubSpot.
N.p., n.d. Web. 05 May 2017. <https://www.hubspot.com/marketing-statistics>.
 "3 Local Marketing Challenges BusinessOwners Face." ReachLocal Blog. N.p., 06 Sept.
2016. Web. 09 May 2017. <http://blog.reachlocal.com/top-local-marketing-challenges-for-
business-owners>.
 "4 Big Local MarketingTrends - Plus 8 Ways to Adapt." WordStream. N.p., 01 Dec. 2016.
Web. 09 May 2017. <http://www.wordstream.com/blog/ws/2016/10/18/local-marketing-
trends>.
 "50 Local Marketing Strategies - CPC Strategy." Ecommerce & RetailSearch News and
Strategies. N.p., 06 Apr. 2016. Web. 05 May 2017.
<http://www.cpcstrategy.com/blog/2012/08/50-local-marketing-strategies/>.
 "6 Local SEO Stats Every Online Marketer NeedsTo Know." Search Engine Land. N.p., 18
Aug. 2015. Web. 05 May 2017. <http://searchengineland.com/6-local-seo-stats-every-
online-marketer-needs-know-226562>.
19

20. Work
Cited:
 Caramela, Sammi. "5 Proven Local MarketingTactics to Gain and Keep
Customers." Business News Daily. N.p., 15 Aug. 2016. Web. 5 May 2017.
<http://www.businessnewsdaily.com/7348-local-marketing-tactics.html>.
 Klein,AndreW. "Local Marketing Made Easy - 1: What is Local
Marketing?" Business2Community. N.p., 30 Mar. 2015. Web. 5 May 2017.
<http://www.business2community.com/marketing/local-marketing-made-easy-1-local-
marketing-01193916#B3jofiPe5CFdbooF.97>.
 Langdon, Scott. "How Local SEOWorks andWhy It Matters for Small
Businesses." Entrepreneur. N.p., 17 Apr. 2014.Web. 05 May 2017.
<https://www.entrepreneur.com/article/233158>.
 Miles, Stephanie. "10 Local Digital AgenciesYou Should Know About." Street Fight. N.p., 14
July 2015. Web. 05 May 2017. <http://streetfightmag.com/2015/07/15/10-local-digital-
agencies-you-should-know-about/>.
 "State of Local Marketing 2017 Report." Brandmuscle. N.p., 2016. Web. 9 May 2017.
<http://info.brandmuscle.com/rs/258-MVU-
447/images/brandmuscle_SOLMR2017_FINAL.pdf?aliId=13473>. Online PDF
 Tomic,Vedran. "10 Local MarketingTipsYou Can ImplementToday." Small BusinessTrends.
N.p., 20 Jan. 2016. Web. 09 May 2017. <https://smallbiztrends.com/2013/02/local-
marketing-tips.html>.
 "Types of Marketing | Explore the various types of marketing strategies used by
professionals." Types of Marketing . N.p., n.d. Web. 30 Jan. 2017. <http://www.marketing-
schools.org/types-of-marketing.html>.
 Velji, Jamil. "11 Creative Local Marketing Ideas For Small Businesses." BuildFire. N.p., 23
Mar. 2017. Web. 05 May 2017. <https://buildfire.com/local-marketing-ideas/>.
20

21. ContactUs for
the Full
Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com