Jennifer Schaus JSchaus@JenniferSchaus.com provides a webinar on how to leverage social media for sales sucess. Full audio & video avail at: http://youtu.be/uXWJneBnsrU or contact Jennifer Schaus + 1 - 2 0 2 - 3 6 5 - 0 5 9 8

1. Leveraging Social Media
for
Marketing & Sales Results
Jennifer Schaus
Washington, DC

2. Leveraging Social Media
for
Marketing & Sales Results
Agenda:
Introduction / Background
Presentation
Conclusions
Question / Answer

3. Leveraging Social Media
for
Marketing & Sales Results
Introduction / Background:
- Consulting firm providing sales & marketing support:
B2G sector
B2B sector
- 8 years in business
- Industry agnostic

4. Leveraging Social Media
for
Marketing & Sales Results
Our Services:
* Social Media Marketing
* Blogging
* Press Release
* Website Content
* Brochure Content
* Linkedin Management
* Twitter & Facebook Management
* Media Coverage

5. Leveraging Social Media
for
Marketing & Sales Results

6. Leveraging Social Media
for
Marketing & Sales Results
Social Media
* WHAT Is It?
* WHY Use It?
* HOW to Use it?

7. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHAT Is It?

8. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHAT Is It?
WEB 2.0
“Means of interactions among people in which they
create, share & exchange information & ideas in
virtual communities & networks” WIKI

9. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHAT Is It?
* Platform for Sharing Content
* Expanding Contacts / Network
* Interactive & Dynamic
* No Boundaries
* Personal / Business Applications

10. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHY Use It?

11. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHY Use It?
ADVANTAGES / BENEFITS:
Branding
Marketing / Advertising
Free Message – YOUR BILLBOARD!
Share Knowledge
Build Credibility
No Geographic Limits
Expand Business
And………….

12. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHY Use It?
Obtain Customers!!!

13. Leveraging Social Media
for
Marketing & Sales Results
END GOAL: Obtain Customers!!
WHY Do Customers Buy?
* Have a need
* Know you - personal
* Trust you - credible
* See value – understand ROI
* Price Is Right

14. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?

15. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
* Who Knows You?
* Who Trusts You?

16. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
Make It Personal

17. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
* Build Credibility
* Build Trust
HOW?! CONTENT!!

18. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
CONTENT IS KING !!!
* White Papers
* Tips
* Webinars 
* Answer Questions
* Newsletters
* Press Releases
* Obtain Media / Press
= Build Credibility / Trust

19. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
* Always keep it open on desktop
* Join maximum # groups
* PARTICIPATE in groups
* Repost relevant/industry topics
* Who has viewed your profile?
* Follow-up events & connect
* Connect w personal msg
* Recommendations
* Link to your Twitter
= Build Credibility / Trust

20. Leveraging Social Media
for
Marketing & Sales Results
Story Time….

21. Leveraging Social Media
for
Marketing & Sales Results
Success Example: Linkedin
LinkedIn
On 04/18/13 8:16 AM, Jennifer L. Schaus wrote:
Thanks Bill for sending Mike XXXXX to me for govt contracting advice. We spoke this morning & I
patched him through to folks who can help him directly w 8a certification & B2G biz plan. I
appreciate you thinking of me for this. Best Regards, Jennifer Schaus
William XXXXX has sent you a message.Date: 4/19/2013
Subject: RE: Thanks Bill,
I was trained to go to you by Linkedin. V/R Bill

22. Leveraging Social Media
for
Marketing & Sales Results
Social Media – CONCLUSIONS
* Here to Stay
* Constantly Evolving
* In Today – Out Tomorrow
* Can Be Advantageous – Business
* Requires Time Investment
•Content Will Drive Success
TIME & CONTENT!

23. Leveraging Social Media
for
Marketing & Sales Results
Questions ???
Please submit your questions here ….

24. Leveraging Social Media
for
Marketing & Sales Results
Jennifer Schaus
Jennifer Schaus & Associates
Washington, DC
www.JenniferSchaus.com
+ 1 – 2 0 2 – 3 6 5 – 0 5 9 8
JSchaus@JenniferSchaus.com
LINKEDIN:
www.Linkedin.com/in/JenniferSchaus
TWITTER: @JSchaus