Evgenia (Jenny) Grinblo

London, United Kingdom United Kingdom

User Experience Lead at Future Workshops

Design

In simple terms, my work is about making technology that doesn't make people feel stupid. I work to uncover the needs of end-users and our clients, and collaborate with designers, developers, product owners, and stakeholders to bring those needs into the products we build. My goal is to bring empathy into technology products through facilitation, ethnographic research, and business thinking. Beyond client work, I am passionate about how design can impact social change. I'm particularly interested in how user-centered and customer-centered thinking can empower businesses to take a leap to becoming more competitive through considerate, fulfilling work that benefits all parties.