1. Co-Insight Consulting LLC
• Respect True Consumer Voice
• Mastery of Technology & Knowledge
• Value-added Client Service
• Consumer Centric Technical
Innovation Consulting/Training
• US & China Personal & Health Care
Business Expansion & Outreach
• China Culture & Business Consulting
Integrate,
Insight &
Innovation
Consumer Centric
Technical Innovation
(China, US, Emerging Market)
TARGET RIGHT CONSUMER.
RESHAPE TECHNOLOGY.
GROWING INNOVATION.
Founder & Consultant:
Jenny (Jianning) Tang
Contact: Jennyjnt@Gmail.com
Web: www.co-
insight.weebly.com
Twitter: #Lotustang77
Tel: +1-404-291-6817
Atlanta, GA, US
Experienced R&D Product Research &
Management Leader With Proven Track
Record
• R&D Director in Johnson & Johnson, Section
Head in Procter & Gamble leading Global
R&D development
• Proven Success as R&D business lead.
Doubled business for top beauty brands
(Olay & Dabao). Success technical
acquisition leadership double digit growth.
Solid R&D Technical Research Skills (primary
& secondary) : Consumer/Product Research,
Claim/ Demo Creation, Clinical Strategy,
Quanvert, Technical Product Story, Emerging
Market/White space
Various Personal Care Categories and 27
Years Brands Experience
• Skin Care(Mass & Masstige), Cosmetics,
Bar, Body Cleansing, Personal Hygiene
Care, Feminine Hygiene
• Extensive Brand Experience: Olay(9 yrs),
CoverGirl, Neutrogena, Johnson’s Adult,
Savlon, Dabao, etc.
Grow and Build R&D Research & Innovation
Capability Established different R&D
consumer/ product research method/facility,
open innovation process; clinical research,
competitor monitoring & whitespace study.
Consumer/Technical
Innovation Expert
Innovation
&
Commercial
Success

2. Co-Insight Consulting LLC
Consulting Areas
Reposition and Maximize Technology
Commercial Value by Integrating
Existing Know-How from
consumer/product /business
• Step by step initiative design to
launch success
• Front-End Innovation process &
methodology
Identify Branding Build Pathway
through Technical Insights
• Innovation & pipeline strategy;
• Technical concept creation
User Based Design Excellence
• Consumer source & profiling
• Product/ packaging design
optimization
• Claim/Demo Design & Proof
US & China Personal & Health Care
Business Outreach and Expansion
• Strategy support from consumer/
product marketing assessment
• Well understand target market
Consumer Centric Technical Innovation Consulting & Training
Innovation aided Company & Brand
Building Framework
Strengthen Brand Performance
• Launch pipeline support
• Sustain successful initiatives
• Identify competitive advantage
• Optimize benefit and concept
Innovate to Right Consumer
• Find new source of consumer
• Know unmet & desired needs
• Identify habit change opportunity
Product/Package Development
• Create innovation portfolio
• Support product communication at
“science” level
• High quality technical tests to
demonstrate better efficacy
• Effective design & fast evaluation
Key Outcomes
• Personal care companies
• ODM production
• Clinical facility sourcing
• Formulation capability
• Packaging supplier
Unique Consumer Insights
• Category Hierarchy of
Needs Analysis
• Interpret Usage & Attitude
Test for R&D Design
• Learning into Insight
R&D Execution:
• Superior & Powerful
Product Claims
• Create Compelling Product
Demonstration
Can tailor made for particular needs
Design & Capability Training
Network in China