A taste of my upcoming SXSW panel: The Art of Trolling: In Entertainment, Ads & Politics. Please vote for my panel on the SXSW Panel Picker website: http://panelpicker.sxsw.com/ Description: Trolls are just fat guys online posting inflammatory messages to piss people off, right? WRONG. SAD! Trolling has emerged from under the bridges of comment sections to become the most provocative and effective communications tactic of our time. Come discover how trolling can be leveraged in dating, society, entertainment, and politics for good, evil, or something in between. 
Who knows it may just land you a seat in the Whitehouse.

2. DEFINITION:
A sadistic nerd posting inflammatory comments
online to get a rise out of people
URBAN DICTIONARY:
“Being a prick on the internet because you can.”
A Troll Is:

3. False.

5. A provocative communications tactic used to
produce a predictable emotional response or flames.
In Our Modern World
Trolling Has Evolved To Be:

7. The Rise Of Trolling
THE WORLD’S FIRST TROLLS
INTERNET COMMENT SECTIONS
NICHE CULTURE
POP CULTURE
ENTERTAINMENT
POLITICS
BRANDS

8. Have You Ever Been Trolled?

9. STEP 1
You just got trolled so hard it’s funny. Make sure to apply ice to your troll wounds.
Trolling: “Being a prick on the internet because you can.” You just got trolled so hard it’s funny. Make
sure to apply ice to your troll wounds. You just got trolled so hard it’s funny. Make sure to apply ice to
your troll wounds. You just got trolled so hard it’s funny. U Mad Bro?
STEP 2
You just got trolled so hard it’s funny. Make sure to apply ice to your troll wounds. You just got trolled so
hard it’s funny. Make sure to apply ice to your troll wounds. You just got trolled so hard it’s funny. Make
sure to apply ice to your troll wounds. You just got trolled so hard it’s funny. Make sure to apply ice to
your troll wounds. You just got trolled so hard it’s funny.
STEP 3
Watch The World Burn. Yes sit back put your hands up and watch it burn all around you. Watch The
World Burn. Yes sit back put your hands up and watch it burn all around you. Watch The World Burn.
Yes sit back put your hands up and watch it burn all around you. Watch The World Burn.
HOW TO TROLL
In 3 Easy Steps

10. How Can You Use Trolling
As A Communications Tactic?

11. TROLLING CAN…
GRABS USERS ATTENTION
MAKE A POWERFUL POINT
EARNS MILLIONS OF SHARES

12. Trolling For
Good
Evil
Or Something In Between

13. Is Trolling The Right Move For You?