Optimising your social media accounts simply means that you present the most relevant newsworthy information about yourself. For this slide here are the top 4 platforms that optimise your professional image on social media:

1. 4 Key Social Media Platforms That Optimises Your
Professional Image
Optimising your social media accounts simple means that you
present the most relevant newsworthy information about yourself.
In othere words; you must be found for what you are known for.
Here are the top 4 platforms that optimise your professional
image on social media:
A) Facebook
With a user-friendly analytics tool that track comments, shares,
likes, followers and user demographics, Facebook remains the go-
to platform for your professional image.
It als0 has great administrative tools that allow you to monitor
feedback, target specific groups and run advertisements.

2. Key Optimising Tips
At 1.3 billion users, Facebook is nearly five times the size of
LinkedIn. It makes sense to tap into its professional networking
power.
1. Fill out your profile with your professional history.
-Even though Facebook is not LinkedIn where typically your
online résumé resides, it has an elegant, easy to add work
credentials in the “Work and Education” screen list under the
“edit profile” menu.
B) Twitter
It’s a great outlet for professionals to share time-sensitive
information with their key audiences.
As a professional, the best social media platform to use in
optimising your brand is Twitter.
Key Optimising Tip

3. 1. Create a Twitter account that showcases your professional
profile.
Because hashtags (#) makes twitter one of the few searchable
social media platforms;
-Make sure your account is seen as your online business card.
-Your account information must be specific to your career and
profession as possible.
-Add a link of one of your other social media accounts to your
profile.
C) Instagram
As a mobile sharing app, Instagram has transitioned to become
the most recognised and powerful platform among millennials.
The visual sharing giant has the highest engagement rate among
all the social media platforms.
Key Optimising Tip
-On Instagram, you have only one opportunity to directly lead a
click over to your website.

4. -Your bio is the one place where your link is clickable, which is
under your name and description at the top of your Instagram
page.
-For good optimization of your account, choose an Instagram
name that’s the same as, or related to, your official name.
D) LinkedIn
LinkedIn is the online analog to old fashioned networking.
Professionals seeking employment should grow their LinkedIn
networks by adding as many real connections as possible.
Optimising Tip
1. Write a detailed 100 to 300 words summary of your career.
- Connections are the backbone of your LinkedIn profile.
-You appear more influential and more powerful to others if you
have more than 500 connections.
-Make an interactive resume by adding rich media and detailed
descriptions, including photos, presentations, and demos.

5. You can send me an email at info@jerryaduasare.com.
We can also connect on Twitter @JerryAduAsare and my
Facebook fan page at Jerry Adu-Asare.
Send me an email at jerry@jerryaduasare.com.
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