Do you know the 5 steps to a social media success?
In this Slide, I share with you some established practices that you can use in your marketing efforts in a field that continues to twist, turn and is developing at an extraordinary speed.
5 Simple But Effective Steps To Social Media Success
5 Simple But Effective Steps To Social Media
There is no shame if you still haven’t gotten an idea
about how to use social media to improve your
I had an opportunity to introduce myself at a conference.
I told the gathering…I help businesses with brand repositioning through
So you are asking…
How can Social media help me effectively reposition my brand?
V. Kumar and Rohan Mirchandani in2012 wrotean articletitled Increasing
the ROI of social media marketing.
They gave 7 step approaches to having a better return on investments
1. Monitor conversations around your brand.
2. Identify inﬂuential individuals by using the data assembled through
3. Identify common traits of these consumers and create proﬁles to suit
their messages, inﬂuence and social impact.
4. Locate inﬂuencers who could be important to a new campaign.
5. Engage those inﬂuencerswith a view to ‘‘recruiting’’them asadvocates of
the new product or service to provide positive word of mouth (WOM) for
6. Create incentives for positive WOM by offering freebies or online
7. Identify rewards of activity by linking WOM to product and brand
What are the 5 steps to Social Media success?
#1: Create policy guidelines
Have a strategy in place that outlines your goals, who your audiences are,
how you’ll measure your campaign success, the tactics you are hoping to
employ, your competition, content plan, budget, resources, and key
#2: Use Social media as a customer-relationship building tool
You can use themedium to listen and see how you can distinguish yourself
and appeal to consumers your competitors are missing.
Consumers can also offer inspiration, through a clever user-generated
#3: Get Employees/Departments to participate in Social Media
Have a straightforward social media policy that’s easy for everyone to
understand. Get employees involve in social media campaigns.
Explain to managers of departments about the potential advantages of
having their workers participate in social media activities.
#4: Free advertising –See where your target audience is operating and
engage them for free.
#5: Move media management inside
If you have the right expertisein-house, there’s no need to outsource social
media marketing, since it has the beneﬁt of bringing brands even closer to
Social media as a brand repositioning tool
What isone thing that you can do todaythat you have learnt from thispost?
It’s the time to go all in on developing a sustainable presence on this
You can send me an email at email@example.com
We can also connect on Twitter @JerryAduAsare and my
Facebook fan page at Jerry Adu-Asare.
The complete post of 5 Simple But Effective Steps to Social Media
Success first appeared on the JerryAduAsare.com blog.