1. Mutual of Omaha
Enterprise Architecture Practice
Jerry Sayre, Director Enterprise Architecture Division
Spring 2015

2. Summary
 Evolution of Direction for Enterprise Architecture
 Enterprise Architecture Taxonomy
 Enterprise Architecture Practice
 Business Architecture
 Information Architecture
 Application Architecture
 Technical Architecture
 Feedback?
2

3. Evolution of Enterprise Architecture
3
Deliver
Technology
Deliver
Business
Value
Align with
Initiatives
Align with
Strategy
2012
• Value is improving
initiative delivery
• Project-centric
• Tech-oriented
• Overly flexible governance
• Business and technology
planning often misaligned
2015…
• Value is understanding
impact of technology
decisions and investments
• More business & strategy-
centric
• Governance aligned to
strategy
• Business and technology
planning aligned

4. 4

5. Business Architecture
5

6. Business Architecture - Ecosystem

7. Business Architecture – Business Model
Canvas
7
Revenue StreamsCost Structure
Customer
Segments
• Medicare eligible
• 40+, middle class
• Average risk
• Insurance carriers
• Product-driven –
retired, young,
wealthy
Customer
Relationships
• Self Service
• Producer
Assisted
• Automated
• Contact Center
Channels
Direct:
• Mail
• Fax
• Phone
• Mobile
• Web
• eMail
• Advertising
Indirect:
• Agents
• Brokers
• TPAs
• Advertising
Value
Proposition
• Strong, stable,
secure
Company
• Strong customer
service
• Peace of mind
• Transfer of risk
• Income
protection
through life’s
transitions
• Wealth
management
Products
• Medicare
Supplement
• Permanent
Life
• Long-Term
Care
• Critical Illness
• Disability
Income
• Supplemental
Health
• Term Life
• Annuities
• Third Party
Administration
Business Capabilities
Services
• Purchase
Insurance
• Service
Customer
• Acquire
Distributors
• Service
Producers

8. Business Architecture – Life Cycle
8

9. Business Architecture –Business Capability
Map
9

10. Business Architecture – Fit Together…
Logical & Physical
Architecture
Business Model
Capability Map
Operating Model
10

11. Business Architecture – Useful…
Strategic % of
Investment
Funds
Actual % of
Investment
Funds
nn%
nn%
nn%
nn%
nn% / nn% nn% / nn% nn% / nn%
nn% / nn% nn% / nn% nn% / nn%
Investment Alignment
11

12. Business Architecture – Useful…
12
Revenue StreamsCost Structure
Customer
Segments
• Medicare eligible
• 40+, middle class
• Average risk
• Insurance carriers
• Product-driven –
retired, young,
wealthy
Customer
Relationships
• Self Service
• Producer
Assisted
• Automated
• Contact Center
Channels
Direct:
• Mail
• Fax
• Phone
• Mobile
• Web
• eMail
• Advertising
Indirect:
• Agents
• Brokers
• TPAs
• Advertising
Value
Proposition
• Strong, stable,
secure
Company
• Strong customer
service
• Peace of mind
• Transfer of risk
• Income
protection
through life’s
transitions
• Wealth
management
Products
• Medicare
Supplement
• Permanent
Life
• Long-Term
Care
• Critical Illness
• Disability
Income
• Supplemental
Health
• Term Life
• Annuities
• Third Party
Administration
Business Capabilities
Services
• Purchase
Insurance
• Service
Customer
• Acquire
Distributors
• Service
Producers

13. Information Architecture
13

14. Information Architecture – BI/BA
Operation Master Data
Other
Informational
Master Data
(Staging)
Informational
Master Data
(Central Repository)
Informational
Master Data
(BI)
Enterprise Data Warehouse Platform
One time
historical load
Informational Repository
Operational Repository
Historical Data
Repositories
Other…
Life &
Health
CRM
ERP
Operational Master Data
Financials
HUB
ODS
Other…
Reporting
Basic Analytics
Predictive Analytics
Dashboards
Data Mining
Data Visualization

15. Application Architecture
15

16. Data & Consumable Services
16

17. Application Architecture
17
Application
Mobile
Web
Social
Cloud /
Salesforce
Event
Sources
Process
Business
Partners
Integration
Operational
Data
Files
Unstructured
Data
Big Data
Feeds
Content
Security
Data
Virtualization
Portal
Business Rules
Business
Services
Business
Intelligence
Orchestration

18. Application Architecture
18
Application
Mobile
Web
Social
Cloud /
Salesforce
Event
Sources
Process
Business
Partners
Integration
Operational
Data
Files
Unstructured
Data
Big Data
Feeds
Content
Security
DataVirtualization
Portal
Business Rules
Business
Services
Business
Intelligence
Orchestration
 User Experience is Excellent & Varied
 Form-factors Change Constantly
 Surface, Consume, and Aggregate Data
 Constant Change
 Reinvention
 Differentiator

19. Application Architecture
19
Application
Mobile
Web
Social
Cloud /
Salesforce
Event
Sources
Process
Business
Partners
Integration
Operational
Data
Files
Unstructured
Data
Big Data
Feeds
Content
Security
DataVirtualization
Portal
Business Rules
Business
Services
Business
Intelligence
Orchestration
 Consumer Preference Drives – All Actors
 UI is 30% of Work – Often Coupled to Device
 Focus Reuse Efforts on Components that Service
User Experience
 High Variability
 White Label

20. Application Architecture
20
Application
Mobile
Web
Social
Cloud /
Salesforce
Event
Sources
Process
Business
Partners
Integration
Operational
Data
Files
Unstructured
Data
Big Data
Feeds
Content
Security
DataVirtualization
Portal
Business Rules
Business
Services
Business
Intelligence
Orchestration
 Security is Built-in
 Business Intelligence
 Clear Segregation of Concerns – Patterns
 Rules Encapsulated & Accessible
 Defined Services
 Testable
  Commodity

21. Application Architecture
21
Application
Mobile
Web
Social
Cloud /
Salesforce
Event
Sources
Process
Business
Partners
Integration
Operational
Data
Files
Unstructured
Data
Big Data
Feeds
Content
Security
DataVirtualization
Portal
Business Rules
Business
Services
Business
Intelligence
Orchestration
 Clear Segregation of Concerns – Patterns
 Encapsulation of Storage
 Course-Grained Transactions (NOT Chatty)
 Support Distributed Architecture
  Commodity

22. Application Architecture
22
Application
Mobile
Web
Social
Cloud /
Salesforce
Event
Sources
Process
Business
Partners
Integration
Operational
Data
Files
Unstructured
Data
Big Data
Feeds
Content
Security
DataVirtualization
Portal
Business Rules
Business
Services
Business
Intelligence
Orchestration
 Capabilities as Commodity
 Virtual Capabilities as Path Local  Cloud
 Reduce APM & TPM
 Simplify
 Testability
 Speed to Market

23. Technical Architecture
23

24. Application
Portfolio
Management
Application
Updates
Value Stream
& Process
Optimization
Business
Capability
Assessment
Technology
Capability
Assessment
Technical Architecture
24
 Varied and Diverse
 Managed as APM/TPM Portfolio

25. Feeback?
25