Brochure for The Pricing Class Workshops in Bangkok, Thailand, June 2015

1. THE PRICING CLASS THAILAND
HOW TO IMPROVE PROFITABILITY
THROUGH VALUE BASED PRICING
An evening workshop on the
fundamentals of Value Based Pricing
“A 1% price improvement increases profits by 11%”
~ Global 1,200 Average Economics (2002)
“3–7% Increased return on sales from better management of pricing complexity”
~ Guida, Winkler, Postigo & Schardin (2014)
THE DAVIS HOTEL
1st, 4th and 9th of June 2015

2. An evening workshop on the fundamentals of Value Based Pricing
USEFUL ADVANCED EXECUTIVE EDUCATIONTHE PRICING CLASS
THE AGENDA
Introduction to pricing maturity
Why is pricing important (effects of pricing)
Different pricing methodologies
Introduction to value based pricing
5C’s of Value Based Pricing
MASDA
Translating features into customer value
Customer segmentation & value perception (price/value
matrix)
Strategic Pricing segmentation - how to quantify value
Value mapping
Value Based Selling
WORKSHOP OUTLINE
It has been said many times before that of the levers a company can pull
to improve performance, pricing routinely delivers the most significant
results. Still, many business leaders who have their doubts. In fact,
pricing often ends up on the bottom of the list of changes companies
make in their quest to improve performance. Too often the ‘low hanging
fruit’ goes unpicked and as a result, organizations frequently revert to
gut instincts, guessing and more traditional guidelines like cost based
pricing for critical decision making, which can lead to missed
opportunities, exposure to unnecessary risk, and declining margins.
Effectively creating, identifying and communicating value proposition to
customers is of outmost importance in today’s fast-paced economy. The
reward, the right price to the right customer and an understanding of
your customers’ perception of your value offering is a benefit that will
massively impact your company’s revenue and bottom line profitability,
while at the same time minimizing the amount of money being left on
the table.
Companies need to adopt smart Value Based Pricing that will
outperform their rivals by confidently honing their strategic focus and
deeply understanding changes in customer demands. The more value
your company is capable of offering to your customers, the more
flexibility you can have with price.
Join us in this highly interactive evening workshop to get a deeper
understanding of the fundamentals of Value Based Pricing and learn how
to make insight-driven pricing decisions that will take your company
towards World-Class pricing.
KEY BENEFITS AND LEARNING OUTCOMES
Demonstrate the ability of pricing as the most powerful profit
lever
Learn about innovative value based pricing strategies and tactics
with a balance between revenue and bottom-line growth
Understand pricing models used by world-class organizations
Learn how to price your products based on value and
segmentation
Learn how to quantify the value and financial benefits customers
receive from your products and services
Learn how to gain more confidence to sell value and not price
Give fresh perspective on how to think about value, discounting
and pricing
“70% of respondents reported a 3% or greater increase in price, profit margin, and gross margin when using value based pricing”
~ State of Value Based Pricing Survey (2013)
Questions: contact@corepricing.asia

3. USEFUL ADVANCED EXECUTIVE EDUCATIONTHE PRICING CLASS
THE SPEAKER
Jesper Hansson is one of the foremost thought leaders within the field of
pricing and revenue management. He is the founder and CEO of Core
Pricing Pte. Ltd., the Managing Partner for Strategic Pricing Management
Group Global in Asia and the current President of Asia Pricing
Professionals, the largest not-for-profit organization for pricing and
revenue practitioners in the world.
A strategic thinker and pragmatic pricing practitioner, Jesper has more
than 23 years of experience in large-scale multinational corporations. He
has expertise in value based pricing, finance and controlling, and
implementation of innovative pricing strategies. A large part of his career
has been directly linked to pricing projects in the Asia Pacific region.
His areas of expertise include: Value Based Pricing. Finance & controlling,
implementation of pricing software solutions, customer value mapping
and quantification of customer economic value, change and price
management projects across multiple functional areas, marketing and go
to market strategies, value based pricing and implementation of advanced
and innovative pricing strategies, Pricing and commercial excellence and
bid management.
Jesper has trained organizations like Baxter, Pepsico, Schneider Electric,
NatSteel, DHL, BlueScope Steel, Philips, Dell, American Express, National
University of Singapore, Honda, Dusit Thani Hotel & Resorts, Volvo,
Lufthansa, John Deere, Johnson & Johnson, Bayer, Parkway Healthcare,
Straumann, BP, ABB, BASF, Emerson, Orica, Osram, Marina Bay Sands,
Fonterra, Grundfos and many others.
Jesper earned his Higher Commercial Examination from Viborg Business
School, a BA in International Trade from Aarhus Business College, a Pre
MBA in Strategic Management from Business Institute in Aalborg and is a
Certified Pricing Professional with The Professional Pricing Society.
Questions: contact@corepricing.asia
An evening workshop on the fundamentals of Value Based Pricing
WHO SHOULD ATTEND
Our course is relevant for people in wide cross-section industries.
This seminar and workshop is designed and aimed for CEO’s, of Managing
Directors, Presidents, Vice-Presidents, Directors, Country Managers, General
Managers, Head of Departments, Senior Managers, Entrepreneurs, Consultants,
and Practitioners directly responsible for or with expertise in the following
areas:
Costing and Budgeting
Bids and Contracts Management 􏰃
Retail Merchandising
Market Research
Product Management
Consumer Insights
Brand Management
Value Creation
Sales and Negotiations
Account Management
Pricing and Rates
Marketing and Promotions
Business Development
Finance and Controlling
Strategic Planning
Corporate and Business Planning

4. REGISTRATION DETAILS
Venue information: The Davis Hotel Bangkok, 88 Sukhumvit 24,
Klongtoey, Bangkok 10110 (Asoke Meeting Room)
Dates: 1st, 4th and 9th of June 2015
Time: 6-10 PM (6-6:30 PM Registration)
Click here to >
PRICE OPTIONS
Super Early Bird Registration:
Paid in full before May 6th – THB 6,000
Early Bird Registration:
Paid in full between May 6th to 15th – THB 7,000
Full Price Registration:
Paid in full between May 15th to June 1st – THB 8,000
Team package
4 people from same organization – You pay for 3
USEFUL ADVANCED EXECUTIVE EDUCATIONTHE PRICING CLASS Questions: contact@corepricing.asia
An evening workshop on the fundamentals of Value Based Pricing
THE PRICING CLASS
IS ENDORSED BY