5. But people talking to each
other is nothing new
In fact grassroots community
organisations are expert
at this, people like you.
5
6. But sometimes
we freak out about
all the new
whizz bang
gadgetry to
choose from.
So, how do
grassroots and
community groups
best use social
media? 6
10. On April 10 last year, thousands of people all over Australia help
garage sales.
The goal was to bring people together, redistribute goods,
raise money and have lot’s of fun.
When you think about it, the whole thing was made to be
social.
12. T he Garage Sale Trail began in a real place, with real
people*, Facebook was used to share information among them.
*contrary to popular belief Bondi actually exists and there are real people living there.
15. The point was to use the
Internet to get people off
Sneaky
the Internet...
huh?
16. Well it wasn’t the whole point.
We had a problem.
And we were pretty clear on what we needed to do to solve
it.
16
17.
18. The problem was lots of wasteful
consumption and a culture of dumping in
Bondi.
We figured that this was probably
happening in other places as well.
18
19.
20. We wanted to reduce consumption and introduce a culture of
re-distribution and re-use as an alternative model.
So we used the Internet and communication to pair people who
had stuff to sell with people that wanted to buy things.
20
21. Our key insight is that if a problem is a social one.
So it made sense that the solution also be social.
Stating the obvious?
21
31. The Garage Sale Trail was a collaboration
between people, groups, and
organisations - this is why sharing
information was so important.
Using social media to simply tell people
things doesn’t really work.
So we used the tools to help people find
things, ask questions, self-promote
and plan their trail.
31
33. Social media tools enabled us
to see where garage sales were
plotted on the map, to show our
partners what we were doing,
to record and encourage
others to create content and to
inform people of what was
happening on the day.
33
34. social media
But it wasn’t all just
traditional media PR also played an
important role.
73. Number of registered garage sales Australia-wide
1,613
jGarage Sale Trail Participant Survey May 2011
74. Total number of participating households
3,387
Based on an average 2.1 participating
households per sale
jGarage Sale Trail Participant Survey May 2011
75. The number of shoppers Australia-wide
77,259
• That means an average of 48 shoppers attended
each garage sale
jGarage Sale Trail Participant Survey May 2011
76. Number of items redistributed per sale
45
• That’s approx 72,585 items Australia-wide
jGarage Sale Trail Participant Survey May 2011
77. Total volume redistributed Australia-wide
49,591 kgs
• That’s an average of 1,983kgs per participating LGA
• And approx 31kgs per garage sale
jGarage Sale Trail Participant Survey May 2011
78. Money made per garage sale
$331
jGarage Sale Trail Participant Survey May 2011
79. Average pocket money spent locally
81%
jGarage Sale Trail Participant Survey May 2011
80. New neighbours met
6
• 9,742 new community connections Australia-wide
jGarage Sale Trail Participant Survey May 2011
81. Percentage of people who will participant
again next year
88%
jGarage Sale Trail Participant Survey May 2011
95. Remember!
Social media tools are enablers
Community is what really matters
What motivates people to engage and share?
Chose social media tools based on your problems and
how they can help you solve it.