Introduction to Icareus' Addressable TV Solution, Short Version 20170301

1. HBBTV ADVERTISING
Short Introduction

2. ICAREUS CUSTOMER BASE
North-America
South-America
Central and South-Europe
North-Europe
Middle-East
Africa
Asia
Icareus has customers in about 50 countries around the world.

3. TV INDUSTRY IS FACING ITS BIGGEST DISTRUTION SINCE COLOR TV, MUC H BIGGER THAN HD
TV IS NOT JUST
LINEAR SERVICES
ANYMORE
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4. POSSIBILITIES ARE ENDLESS –
USE CASES OF ICAREUS HBBTV ADVERTISING SOLUTION
ADDRESSABLE TV & HBBTV
ADVERTISING

5. ICAREUS SUPPORTS
VARIOUS ADVERTISING
USE CASES
AIM IS TO GET VIEWER TO INTERACT WITH ADVERTISER
Ad is shown when user switches to a channel
Display ad is synchronized with Linear advertising
Display ad is scheduled to be shown during a TV show
Linear advertising is substituted with online video ads
Pre-defined Display ads within HbbTV Apps
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6. ACCESS TO HBBTV
ICAREUS HBBTV LAUNCHER
The Launcher automatically starts when the
viewer switches to a channel
1. Monitors user behavior
2. Interacts with Icareus Suite HbbTV
Advertising
Provides links to multiple features and
applications which can be
enabled/scheduled as required.
Support branding for advertisers and display
advertising
Web interface allows configuration of the
look-and-feel as well as functionality.
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A prompt is automatically
shown to wake up user
action

7. On-screen display ads are
shown when user switches to
a channel
 click yellow button
Call-to-Actions can be
configured to all Display Ads
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GUARANTEED EYE-BALLS Display ads are shown when user
changes channel
Different call-to-actions can be offered

8. Time based on-screen display
ads can be used to launch
videos or mini-portals to get
detailed information of the
advertised product or service
 click yellow button
Display Ads are based on a
schedule, thus different ads
can be shown at different
times of a day
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SCHEDULED DISPLAY ADS
Display ads are
scheduled and shown e.g.
during a TV program

9. TRIGGERED FROM VIDEO PLAYOUT
On-screen display ads are shown with
a defined ad within commercial breaks
 click yellow button to open
Display ads are triggered based on
video playout and campaign settings
Various modes available
1. L-banner
2. Pop-up
3. Bounce
4. --
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10. NEXT STEPS FROM
DISPLAY AD
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Social Media call-to-
actions via simple
images
Brand videos and
long-form TV
commercials
Call-to-actions and
coupons
Miniportals
(Templates)
User clicks YELLOW -button

11. CALL-TO-ACTION
COUPON
User’s interaction is amplified
by offering e.g. mobile
coupons
Real-time reports on ad-
engagement
Integration to back-end
systems possible to track
down the usage of coupons
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Viewer’s contact details
are asked to get verified
leads for marketing
purposes

12. PERSONALISED ADVERTISING VIA BROADBAND
VideoSwitch enable broadcasters to
maximise the revenue potential of a
advertising by substituting linear
commercials with broadband delivered
videos based on the viewer profile
and/or their regional location.
Broadcasters are able to reach more
niche target groups during popular
shows instead of “wasting” that
reachable audience.
Provides exact data on what is being
watched and for how long and if the
viewers switched channel during a break
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LINEAR ADS
SYNCHRONIZED TRIGGER
TO START PERSONALISED ADS
MOBILE COUPON
REDEEMED AT KIOSK
PERSONALISED HBBTV ADS
LINEAR ADS OR “JINGLE” FOR UNSOLD REGIONALISED BREAKS

13. MAIN PORTAL TO ACCESS HBBTV SERVICES
Different Display
Ads can be
embedded to
applications
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Display Ad
Advertising

14. BROADCASTER COMMENT
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“INTERACTIVITY INCREASED
ADS IMPACT AND VIEWERS
CONSIDERED
INTERACTIVITY AS
ENHANCED SERVICE”

15. ADVERTISER’S FEEDBACK
“USING
INTERACTIVITY
ADDS VALUE TO
OUR CUSTOMERS
AND BRINGS THEM
CLOSER TO US”
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16. Toni Leiponen
Managing Director
Icareus Ltd.
Toni.Leiponen@icareus.com
+358 415015996
FOR FULL PRESENTATION, CASE DESCRIPTION AND
TECHNICAL ARCHITECTURES, PLEASE CONTACT:
CARE FREE HBBTV.
Generic Sales
sales@icareus.com
+358 9 22890801
Mikko Karppinen
Director
Icareus Ltd.
Mikko.Karppinen@icareus.com
+358 415015993