In response to the recent Rosedale Jam, which was promoted by an anonymous gossip site about Midtown teenagers, we were invited to present to an audience of parents and youth on social media and teen safety. We were thrilled to be among a crowd that was as passionate about social media and teen safety as we are.
Social media can be the least social part of our daily lives, so as parents, caregivers and community leaders, we have to teach our children to LOOK UP!
It was a privilege to join Toronto Police Service's Constable Alex Li and S/Sgt. James Hogan; Generator Project's Pete Bombaci; and MJL Consulting's Dr. Michael Leatch for last night's spirited discussion.
A special thanks to the Residents' Associations of North Rosedale, South Rosedale, Moore Park, Governor’s Bridge and Summerhill for inviting me to present and join in on this timely conversation. #lookup #internetsafety #socialmediasafety
1. LOOK UP: TEEN SAFETY, SOCIAL MEDIA
AND PARTIES – RISKS AND RESPONSES
COMMUNITY TOWN HALL
JESSICA GREEN, FOUNDER, GREEN INK
10/24/17
2. LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
OVERVIEW
▸ About me
▸ What is cyberbullying?
▸ Prioritizing the post over the person
▸ In the news
▸ Social media cheat sheet
▸ The truth behind the post
▸ Think before you post
▸ Social safety 101
▸ Resources
▸ The reality
WORTH NOTING: October is National Bullying Prevention Month & Cyber
Security Awareness Month
3. ABOUT ME
▸ In the business of communications and social buzz since 2007
▸ Founder of Green Ink
▸ Corporate storytelling firm specializing in awards submissions,
newsletters, marketing collateral, ghostwriting, blogging,
creative direction, web design and online profile building
▸ My belief:
▸ A well-developed brand story establishes brand identity,
communicates a consistent message to your audience, makes
the lives of your designers, writers and developers much
easier, and — over time — builds awareness and trust
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
4. WHAT IS CYBERBULLYING?
HARASSMENT:
DENIGRATION:
OUTING:
TRICKERY:
EXCLUSION:
CYBERSTALKING:
SENDING OR POSTING
NASTY, MEAN AND
INSULTING TEXTS OR
COMMENTS
STARTING RUMOURS
ABOUT A PERSON TO
DAMAGE HIS/HER
REPUTATION
SHARING SOMEONE’S
SECRETS OR
EMBARRASSING
PHOTOS ONLINE
CONVINCING SOMEONE
TO REVEAL PRIVATE
INFORMATION OR
PHOTOS AND THEN
SHARING IT ONLINE
EXCLUDING SOMEONE
FROM AN ONLINE
GROUP TO HURT THEIR
FEELINGS
REPEATED, INTENSE
HARASSMENT AND
DENIGRATION THAT
INCLUDES THREATS OR
CREATES FEAR
SOURCE: KIDS PRESS MAGAZINE
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
5. PRIORITIZING THE POST OVER THE PERSON
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
SOURCE: SOCIAL HERMIT
6. PRIORITIZING THE POST OVER THE PERSON
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
SOURCE: ROLLING STONE; SEXTING, SHAME & SUICIDE; ILLUSTRATION BY JESSE LENZ
7. IN THE NEWS
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
8. SOCIAL MEDIA CHEAT SHEET
ANONYMOUS APPS
‣ Allow kids to provide
anonymous,
unsolicited, and
unmoderated feedback
to other users
‣ Notorious hubs for
cyberbullying
‣ Kids feel emboldened
to say things they
wouldn't normally
NEW FRIEND APPS
‣ Enable kids to easily
connect and chat with
people they don't know
‣ While many of them rely
on Snapchat or
Instagram, they make it
very easy to widen your
circle of contacts to
strangers
‣ Friending apps also use
location, so the new
"friends" are all nearby,
increasing the possibility
of face-to-face meetings
SOCIAL SHARING/MESSAGING APPS
Share content, information, status updates, photos,
videos in real time; also platforms for instant messaging
“Tinder for Teens”
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
9. THE TRUTH BEHIND THE POST
▸ What people typically don’t
post about:
▸ The bland, boring details of
their days
▸ Typical anxieties/insecurities
▸ Feelings of isolation/
loneliness
LEARN THE TRUTH: What we see on social media are heavily sanitized,
filtered versions of reality; you can’t truly know a person based on their social
profiles
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
10. THINK BEFORE YOU POST
▸ Would you want
your grandmother
to see it?
▸ Is it private?
▸ Does it involve
other people?
▸ Would you say/do
it in public?
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
11. SOCIAL SAFETY 101
PROTECT YOUR PRIVACY: Some of the most common banking security prompts
include “Mother’s maiden name”, “Your hometown”, “Name of first pet” and
“First childhood friend”
▸ Leave out: personal information (address,
phone number, email, school name)
▸ Don’t respond to friend requests unless you
personally know the sender
▸ Post vacation photos after the fact
▸ Never give out your location
▸ Never share your password
▸ If you do get a suspicious, mean, or obscene
message on any social network, report the
account and let an adult know
▸ Avoid highly publicized, unmonitored meet-
ups/gatherings
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
13. APPS FOR MONITORING MOBILE USE
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
REMEMBER: While there are several parental monitoring apps available, nothing
beats regular communication with your teen.
14. RESOURCES FOR PARENTS/CAREGIVERS
▸ teensafe.com: Keep your teenager safe by using the best cell phone tracking,
monitoring & phone tracker tools
▸ commonsensemedia.org: Improves the lives of kids and families by providing
independent reviews, age ratings, & other information about all types of media
▸ getcybersafe.gc.ca: Find out where the risks are, how to protect yourself and how to
protect your devices
▸ cybersafegirl.ca: A public education program developed by the Atlantic Ministers
Responsible for the Status of Women in Canada to provide information to girls,
parents and educators about how girls can be safe online
▸ mediasmarts: A Canadian non-profit organization based in Ottawa that focuses on
media literacy programs
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
15. YOUR WORTH IS
NOT MEASURED
IN LIKES,
COMMENTS,
NOTES OR
FOLLOWERS, BUT
IN YOUR ABILITY
TO LOVE, KEEP
COMMENTS TO
YOURSELF, TAKE
NOTE AND LEAD.
16. SUMMARY
BE YOU + TELL STORIES + MAKE AN EMOTIONAL CONNECTION
THANK YOU!
JESSICA GREEN, FOUNDER, GREEN INK
JESSICA@GREENINKCONSULTING.CA
@GREENINKONLINE
▸ Communicate openly & consistently
▸ Refrain from judgement
▸ Know your platforms
▸ Identify predators
▸ Manage screen time
Take the bully approach:
We can’t change the
internet, but we can
change how we deal with it
LOOK UP: TEEN SAFETY, SOCIAL MEDIA AND PARTIES – RISKS AND RESPONSES
