The purpose of this presentation was to educate Parkminster's board of elders on the importance of branding and to then walk them through a constructive conversation to create a brand for their organization.

1. PARKMINSTER
BRANDING RETREAT
2013

2. WHAT IS BRANDING?
Definition: The marketing practice of creating a
name, symbol, design, and/or slogan that
identifies and differentiates a product from other
similar products
Examples:
• Lingua Viva
• Minke

3. WHAT WILL IT ACCOMPLISH?
• Build Credibility
• Pique Curiosity
• Encourage Involvement
• Create Loyalty

4. 1)
DETERMINE
PURPOSE

5. What purpose do
we want to serve in
the community?

6. How do we serve
that purpose?

7. 2)
CONSIDER
IMAGE

8. How would you describe the
Parkminster we want to present to:
• Prospective members?
• Prospective staff?
• Other churches?
• Area businesses/organizations?

9. “Impressions”

10. 3)
PINPOINT
ADVANTAGES

11. What do we do?

12. In what ways do we
do it better/more
than other
churches?

13. 4)
SELECT SPECIFIC
IMPRESSIONS

14. WORDS
(taglines)
(slogans)

15. IMAGES
(symbols)
(logos)

16. 5)
DEFINE BRAND

17. 5a)
COLOR SCHEME

19. MAIN COLORS

20. ACCENT COLORS

22. 5b)
FONT SCHEME

23. Heading (Book Antiqua)
AaBbCcDd1234
Body (Trebuchet)
AaBbCcDd1234

24. 5c)
TAGLINE
DEVELOPMENT

25. Lives changed by grace
Led to change the world
Welcomed in
and Reaching Out
Saved by Grace
Made to Serve

26. Living in Fellowship
Loving in Action
Living in Friendship
Loving in Action

27. Intimate Fellowship
Powerful Outreach
Intimate Friendship
Powerful Impact

28. Intimate Fellowship
Powerful Outreach

29. 5d)
LOGO
DEVELOPMENT