This document provides tips for achieving success with affiliate marketing. It discusses that affiliate marketing allows content to come first and opportunities to promote what interests you. However, it takes work to manage relationships and optimize revenue. Tips for success include writing thorough product reviews, organically mentioning products in quality content, having a recommended product page, expanding content beyond your main niche, and developing custom partnership opportunities. Examples are given for each tip to illustrate effective implementation. The document emphasizes creating high-quality, helpful content to build trust and share valuable information with readers.

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Achieving Affiliate
Marketing Success
Jessica Woodbury
jwoodbury@cj.com

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Incremental: New to FileWHAT’S SO GREAT ABOUT AFFILIATE?
 Content Comes First
 Huge Number of Partnership Opportunities
 Promote What You Love, Ignore What You Don’t
 Relationships That Pay Off
 Rewarded for Performance
 Ability to Negotiate Rates
 Useful in Blog, Email, and Social Media

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IT TAKES WORK
 Lots of Relationships Means Lots to Organize
 Optimizing Revenue Requires Regular Monitoring
 Some Advertisers May Want to See Performance Before Partnering
 Finance Advertisers Can Have a Lot of Restrictions

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5 TIPS
1. Reviews
2. Organic Mentions in Quality Content
3. Recommended Product Page
4. Go Outside Your Niche
5. Custom Partnerships

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Reviews

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WHAT MAKES REVIEWS WORK
 Really really really good content
• Personal experience and expertise
• Honesty
• Side-by-side comparisons
• Pics or Screenshots
• Instructions to get started
• Full info on costs and value
 Provide all the research a consumer needs
 500+ words and good keyword usage for SEO

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EXAMPLE:
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EXAMPLE:
 2100+ Words, 47 comments
 Multiple “Apply Now” Buttons
 Editor’s Rating
 Ranks #2 and #3 for “Citi Double Cash Card” right behind Citi, ahead of
Time.com and Creditkarma.com
 Links at the bottom for related content
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Organic Mentions in Quality Content

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WHAT MAKES CONTENT WORK
 Advice and Expertise = strong engagement and social sharing
 Links to relevant products with personal recommendations
 Aggregating information readers can’t find elsewhere
 Personal touch builds trust

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EXAMPLE:
 Friendly tone
 Personal stories
 Experience demonstrates expertise
 Specific steps and recommendations
 Lots of comments, including notes from other contributors and the author
 Listed in Most Popular section of site

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Recommended Product Page

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WHAT MAKES RECOMMENDED PAGES WORK
 Community of Loyal Readers
 Single Author with Personal Stories
 Multiple Authors with High Expertise
 Carefully Curated and Heavily Vetted
 Trust

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EXAMPLE:
 Easily accessible
 Links to reviews and related content
 Stays on brand

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Go Outside Your Niche

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WHAT MAKES OTHER NICHES WORK
 Content that appeals to a broader audience
 New partners looking to diversify their relationships
 Tie-ins to finance products
 What people want to read

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EXAMPLE:
 Saving money is always the theme
 Well-researched and thorough
 Links back to other monetized posts
 Compares several brands
 Builds search and social opportunities
 Can overlap with reviews or organic content strategies

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EXAMPLE:
“Growth has been an exciting challenge. In the last year I've added two team
members to help with all aspects of our business and also to give me more time
to focus to business development and discovering new affiliate opportunities.”
--David Weliver, moneyunder30.com

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Exclusive Partnerships

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EXAMPLE:

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EXAMPLE:
 Pitch an advertiser you have a good relationship with
 Focus on optimal alignment between readers and advertiser
 Can range from personalized promo code to a co-branded landing page
 Advertiser you’re excited about that you can get your readers excited about
 Strong promotion to maximize conversion

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Questions?