Concepted, copywrote and creative directed the development of a new infographic for Integra around the theme of Big Data. Summary: The mountain of Big Data is growing, presenting immense opportunities for businesses ready to summit its peak, but the journey requires preparation. Our infographic will help you understand how big "Big Data" is; the business advantages you can capture by tapping into its power; and how you can prepare to meet its demands—resulting in Big Gains from Big Data.

1. DEFINING A PATH
Why does all that data matter ?
Digital data is growing exponentially; doubling
every two years to reach an expected volume of
40,000 exabytes by 2020. The mountain of
Big Data presents immense opportunities for
businesses ready to summit its peak, but the
journey requires careful preparation. Integra helps
businesses equip their network infrastructure to
handle big requirements for Big Data.
In 2020, there will be 40,000 exabytes of data,
doubling in size every year. 33% of it will have
analytic value, up from 25% today — but only
3% of it has been tagged and analyzed so far.
This is the “Big Data Gap.”
In that gap lies opportunity.
25%
SPOTTING THE
GROWING PEAK
How big is Big Data?
BY 2020the amount of data created
each day will be
45 TIMESthe size of Mt. Everest
3%
MT. EVEREST
IF 1 BYTE EQUALED
A SPRINKLE OF DIRT
the amount of data created each day
would be the size of
KNOWING THE TOPOGRAPHY
So, who’s producing all the data?
STORING,
PROTECTING,
MANAGING
59%
54%
48%
46%
Improving Operational Efficiency
Boosting Sales
Becoming More Agile
Attracting and Retaining New Customers
66% OF BUSINESS DECISION MAKERS
agree that tapping Big Data will help them
make better business decisions faster.
SCALING THE MOUNTAIN
How can you capture the big opportunity of Big Data ?
Businesses Leveraging
Big Data are
...and They are Creating
68%
32%BY BUSINESSES
BY
CONSUMERS
DATA
CREATION
Become an Ethernet
Powered Business and get
These fundamental building blocks will prepare you for your ascent to the apex of Big Data utilization.
Integra offers fully-symmetrical data networking and Internet solutions, optimized for both the
production and consumption of information between peers. Our robust fiber footprint delivers
low-latency, high-bandwidth Ethernet connectivity from your business, to the cloud, to your data center.
Make sure you have the right network and data-centric technology
Evaluate infrastructure and partners for both access and storage, ensuring symmetrical flow
of data between your business network, the cloud, and the servers on which it lives
2.2X2.2XAs Likely to Outperform
Industry Peers
1.6XMore Revenue
Growth
2XMore Profit
Growth
2.5XMore Stock
Appreciation
3XAs Likely to Execute
Decisions as Intended
5XMore Likely to Make
Decisions Faster
700,000
PIECES OF
CONTENT
are shared
on Facebook
17,000
CUSTOMER
TRANSCTIONS
areuploadedinto
Walmart databases
THREE
MILLION
GOOGLE SEARCHES
takeplace
EVERY
MINUTE
Establish target areas of impact for Big Data
Zero in on the business functions where you can drive improvement and effectiveness
Size up data management and analytics capabilities
Identify gaps and areas where partners or added talent are required
Develop governance rules and policies for disparate data
Ensure that data management, process, collection usage and sharing guidelines are established
www.IntegraTelecom.com/BigData
BIG
DATA
GAP
Sources listed by order: Siegler, M.G. “Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up to 2003.” TechCrunch. August 4, 2010.
http://techcrunch.com/2010/08/04/schmidt-data/; "IBM What is big data? — Bringing big data to the enterprise". www.ibm.com; Gantz, John; Reinsel, David. (Dec 2012) “THE DIGITAL UNIVERSE IN
2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East” EMC; Khan, Arfan, “Where does Big Data Come from? Look in the Mirror”, IT World, December 18, 2012; Statistic Brain
Google Annual Search Statistics, retrieved Oct 16, 2013; "Data, data everywhere". The Economist. 25 February 2010. Retrieved Oct 17, 2013; Olanoff, Drew. “Mark Zuckerberg: 1 billion pieces of
content is shared via Open Graph daily. TNW News, 26, July ’12; eBay Study: How to Build Trust and Improve the Shopping Experience". Knowwpcarey.com. Retrieved Oct. 17, 2013; “Big Data and The
Democratisation of Decisions,” October2012. The Economist; Harris Interactive Poll. Small and Midsize Companies Look to Make Big Gains With “Big Data,” 26-06-2012. SAP; “Analytics: The Widening
Divide,” Report by MIT Sloan Management Review and IBM Institute of Business Value, 2011; “Outperforming in a Data-Rich and Hyper-Connected World,” The IBM Center for Applied Insights &
Economist Intelligence Unit; Wegener, Rasmus, Sinha, Velu. “The Value of Big Data: How Analytics Differentiates Winners, Bain & Company, 2013.
BUSINESS DATA
IS DOUBLING
EVERY
CONSUMER DATA
IS DOUBLING
EVERY
FROM THE BEGINNING OF TIME THROUGH 2003