Chapter 8 Visuals and Visual Media Submitted by: Jhon Denver A. Pedregosa & Angielet Daquio Submitted to: Dr. James L. Paglinawan

2. EDUC 58
Chapter 8
VISUALS AND VISUAL MEDIA
PREPARED BY:
DAQUIO, ANGIELET D.
PEDREGOSA , JHON DENVER
INSTRUCTOR:
DR. JAMES L. PAGLINAWAN

3. VISUAL AND MEDIA and VISUAL LITERACY
PURPOSE OF
VISUALSCATEGORIES
OFVISUAL

4. VISUALS
- pictures or images that are appealing to
understand.
VISUAL MEDIA
- refers to pictures ,images and graphic organizers that is
used in the classroom
VISUAL LITERACY
- ability to interpret images.
- insist that it is essential that visual literacy skills be
added to growing list of new capabilities (Roblyer and
Bennet 2001).

5. PURPOSE OF VISUAL( Smaldo 2012)
#1. Provide a concrete referent ideas.
#2. Make abstract ideas concrete.
#3. Motivate learners
#4. Direct attention to important ideas points.
#5. Repeat information.
#6. Recall prior learning.
#7. Reduce learning effort.

6. Categories of of visual
1. Realistic visual – actual object
2. Mnemonic visual – patterns
3. Analogical visual – convey a concept
4. Organizational visual – show qualitative
relationship
5. Relational visual – communicate quantitative
6. Transformation visual – illustrates movements
7. Interpretative visuals – illustrates theotrical
8. Decorative visuals – things added to spice up
messsage.

7. BASIC ELEMENTS IN
DESIGNING VISUALS
Lines
Shapes
Colors
Texture
Typography
Form

8. BASIC ELEMENTS IN DESIGNING
VISUALS
1. LINES
– connect two points and can help to define shapes, etc.
* ( Hatcher 1985)
a. Straight line
b. Horizontal line
c. Vertical line
d. Diagonal line
e. Curved lines

9. 2. SHAPES
– two dimensional and can form the outline of objects
* ( Illian ; Best- practices in instructional
graphic design.)
a. Square
b. Rectangle
c. Circle
d. Triangle

10. 3. COLORS
* Cool Colors - blue, green , and violet
*Warm colors – red and orange
4. TEXTURES - refers how the surface feels.
5. TYPOGRAPHY – refers to which font are chosen ,
the size to be use, alignment of elements color and
spacing.
6. FORM - this mainly applies to all objects in the three
dimensions.

11. Principles for Creating a Visual Design
Guidelines in Designing Visuals
Non-Projected Visuals

12. PRINCIPLES FOR CREATING VISUAL DESIGN
1. UNITY – relationship of elements wether verbal and visual
so that it functions tpgether.
2. GESTALT – Overall design
3. SPACE – define as when something place in it.
4. HEIRARCHY – shows the difference in terms of significance
between the items.
5. BALANCE – equal distribution of elements on each side.

13. 6. CONTRAST - makes some elements stand out on the
page .
7.SCALE – specifies the range of sizes.
8. DOMINANCE – single element is the main focus to catch the
viewers attention.
9. SIMILARITY - creating continuity throughout the design.
10. ARRANGEMENT – the arrangement of visual and verbal
elements layout captures the attention of the viewer.

14. GUIDELINES IN DESIGNING VISUALS
1. Information / Instructional purposes
2. Graphic / Picture elements
3. Text / Lettering Elements
4. COLOR
5. LAYOUT

15. NON – PROJECTED VISUALS
- are visuals that do not required the use of
equipment for projection .
• ADVANTAGES
- can easily out acquired or obtained.
- used without electricity.
-appropriate for those without budget
- without much artistic ability.
- used different levels of instruction and discipline .
• DISADVANTAGES
- can be damage easily with regular use.
- hard to store
- maybe too small for group viewing.

16. I . REAL OBJECT OR REALIA
- accessible materials for educational use.
II. MODEL
- three dimensional representation of a person or a thing.
III. MOBILE
- is a three dimensional materials that are hung
independently from the roof using the fine threads.
IV. STILL PICTURES AND GRAPHICS
- photographic like representation of people , places and
things.

17. 6 TYPES OF STILL GRAPHICS
( According to Heinich 1993)
DRAWING INCLUDING SKETCHES DIAGRAM
CHARTS
GRAPHS
POSTERS
CARTOON
MAPS

18. Types of Charts
-Organizational Chart
-Classification Chart
-Timelines
-Flowchart
-Tabular Chart

19. Types Of Graphs
-Bar Graph
-Pictorial Graph
-Pie Graph
-Line Graph

20. Characteristics of Posters:
•Words are minimal
•Color and text are efficient
•Poster are attractive
Uses:
•Motivate students
•Single idea
•Captures attention
•Publicize

21. Cartoon

22. Types of Maps
Road Map
– for navigation.
Physical Map
– shows landscapes of an area.
Topographic Map
–same as physical map but it uses lines.
Political Map
– shows names & location of important cities.

23. PHOTOGRPHY

24. Selecting A Camera
a. Cellphones and Smart phones
b.Point and shoot
c. EVIL Cameras
d.DSLR’s

25. How to Compose Better Pictures
a. Rule of Thirds
b. Balancing Elements
c. Leading Lines
d. Symmetry and Patterns
e. Viewpoint
f. Background
g. Depth
h. Framing
i. Cropping
j. Experimentation

27. Conducting A Field Trip
Planning
Preparing
Conducting

28. Non-projected
Display Materials
Projected Visuals

29. 1. Blackboards
2. Multipurpose boards
3. Bulletin boards
4. Felt boards
4. Magnetic boards
5. Flipcharts
6. Exhibits
7. Dioramas

30. 1.Overhead Projector
2. Slide Projector
3. Opaque Projector
4. LCD
5. Document Cameras