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Design for Findability:
Metadata, Metrics &
Collaboration
on LOC.gov
Jill MacNeice . July 2013
Web Services . jima@loc.gov
@jmacneice . #UXPA2013
2
About the Library of Congress
• World’s largest library
• World’s smallest book,
“Old King Cole”
3
About the Library of Congress
• 155 million items
in all collections
• 35 million books
and other print materials
• 838 miles of bookshelves
• Maps, recordings, photographs,
sheet music, movies, artifacts
4
About the Library of Congress
• 17.5 million items in the online catalog
• 2.2 million viewable items online
5
Overview
• What is Findability?
• Findability Framework
• Findability Tools (It’s all about the Metadata)
• The Search for Twitter
• Findability as Contact Sport
• Findability on Congress.gov
What is Findability?
7
What is Findability?
Definition:
The ease with which information in a website can
be found, from both outside the site (using
search engines) and by users already on the site.
-- Wikipedia
Peter Morville
• Ambient Findability 2005
• Information abundance, overload
• Primary problem:
• how to find things
• differentiate signal from noise
• Emotional aspects of getting lost.
Bottom Line:
If you can’t find it – you can’t use it.
8
How would you find this picture on LOC.gov?
Findability Framework
10
Findability Framework
8 Pillars of Findability
Internal
1. Can people find what they’re looking for quickly and easily?
2. From any object page, can people easily find other related
content and access the rest of the site?
3. Does the overall high level organization make sense to the
typical user?
4. Can people with small screens find and use our content?
11
Findability Framework
8 Pillars of Findability
External
5. Can people find our content from a search engine? (Google,
Bing, etc)
6. Can people save and share content easily?
7. Do we reach out to our audience and not just wait for them to
come to us?
8. Can our content be accessed, downloaded in bulk, and
repackaged?
12
Findability Framework (Internal)
#1 Q: Can people find what they’re looking for quickly and
easily?
A: Big Search / Search Centric
Too big to navigate:
17 million items in search results
2.2 million available online
- Big search box on every page
- Faceted searching (metadata)
- Descriptive search results (metadata)
- Recommended Links
13
From This…..
(http://archive.org/web/web.php)
14
And This…..
15
….To This
Big, bold search,
Front & center on every page
16
….And This
Metadata
driven,
faceted
search
Metadata driven,
descriptive
search results
17
Findability Framework (Internal)
#2 Q: From any object page, can users easily find other
related content and access the rest of the site?
A: Object page as Hub
18
…To This
“Nice to Know,”
Related content
based on metadata
“Need to Know,”
Bibliographic
Record & metadata
Viewers, players
& downloadable
images
19
…and This
…..
What the world looked like in 1507
20
#3 Q: Does the overall high level organization make sense to
the typical user?
A: Global Header & Footer
Findability Framework (Internal)
21
…to This
22
…and This
23
Findability Framework (Internal)
#4 Q: Can people using small screens easily find and access
our content?
A: Responsive design
24
…to This
25
#5 Q: Can people find what they’re looking for from a
search engine (Google, Bing, etc)?
A: Organic SEO
Findability Framework (External)
26
…and This
27
#6 Q: Can people save and share content easily?
A: Share tool
Findability Framework (External)
28
….to This
http://thomas.loc.gov/cgibin/bdquery/D?
d113:1:./temp/~bdw2lA:@@@L&summ2=m&|/home/LegislativeData.
php|
http://beta.congress.gov/bill/113th-congress/house-bill/499
URL Design
29
#7 Q: Do we reach out to our audience, and not just wait for
them to go looking for us?
A: Social media outreach
Findability Framework (External)
Blogs
30
#8 Q: Can users access and repackage our content?
A: APIs – ID.loc.gov, Prints and Photographs, Bill
Summaries for GPO etc.
Findability Framework (External)
Open Government
-- ID.loc.gov
-- Prints and Photographs Catalog,
-- Bill Summaries for GPO
31
…to This
Any Questions?
Findability Tools
(It's all about the metadata)
34
System Metadata
• Metrics
- Omniture, Foresee,
- Share Tool Metrics
• Search Term downloads
Tools: It’s all about the metadata
Page and Object
Metadata
• Metadata Standards
- HTML,
- DC (Dublin Core)
- Others (Canonical, etc)
• URL Best Practices
35
Tools: System Metadata
36
Tools: Search Term Analytics
6 months of searches
July-Dec 2012
2 million searches
37
Tools: Search Term Analytics
6 months of searches
July-Dec 2012
38
Tools: Metadata Standards
39
Tools: Metatag Generator
40
Tools: Metatag Generator
Output of the Metatag Generator
<title>Congress.gov | Library of Congress</title>
<meta property="description" content="U.S. Congress
legislation, Congressional Record debates, Members of
Congress, legislative process educational resources presented
by the Library of Congress" />
<meta property="dc.subject" content="Legislative Data" />
<meta property="dc.identifier"
content="http://beta.congress.gov/" />
<meta rel="canonical" href="http://beta.congress.gov/" />
<meta property="dc.type" content="Legislation" />
<meta property="dc.type" content="Web page" />
<meta property="dc.rights" content="Text is U.S. Government
Work" />
<link rel="dc.rights" title="Rights Restriction"
href="http://www.loc.gov/text-us-government-work" />
41
Tools: Metadata & Findability
Findablity Concept Model
42
The Search for Twitter
A Findability Story with Metadata as the Hero
…….and a Happy Ending
43
The Search for Twitter
One fine day in April 2010….
44
The Search for Twitter
People wanted this……
45
The Search for Twitter
But they got links to this….
46
The Search for Twitter
Then one day
47
The Search for Twitter
Title = Title
Author = Contributor
Subject = Description
Keywords = Subject
We added metadata
48
The Search for Twitter
49
The Search for Twitter
50
The Search for Twitter
Twitter report is a top download:
51
Findability as a Contact Sport
52
Findability as Contact Sport
QA Team
53
Findability as a Contact Sport
Recommended Links Team
54
Findability as a Contact Sport
Ben Shahn, 1937 US Farm Security Administration
55
Findability as a Contact Sport
Ben Shahn, 1937 US Farm Security Administration
56
Thank You
Jill MacNeice . July 2013
Web Services . jima@loc.gov
@jmacneice . #UXPA2013
Design for Findability at the Library of Congress

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Design for Findability at the Library of Congress

Editor's Notes

  1. http://www.loc.gov/pictures/resource/fsa.8b29516/ Dorothea Lange
  2. Also comes up high in Yahoo and Bing. (Still waiting for Google)
  3. http://www.loc.gov/pictures/resource/fsa.8a17197/?co=fsa Ben Shahn, 1937 US Farm Security Administration
  4. http://www.loc.gov/pictures/resource/fsa.8a17234/?cofsa Ben Shahn, 1937 US Farm Security Administration