2. 2015 HAS BEEN VERY CHALLENGING
FOR YOU.
You are trying to:
Comply with every new regulation and industry trend
Stay up on advances in technology and new care techniques
Understand government and health insurer changes
Keep the same high level of care that your patients expect
3. PATIENT ENGAGEMENT = MARKETING
STRATEGIES
Something has to give. When it comes to
Patient Engagement, you should look to
outsource. Patient Engagement is a fancy
term used to describe marketing strategies.
Marketing is the communication of ideas to
achieve a desired outcome. Whether you are
trying to have patient comply with treatment
plans or change lifestyle behaviors, you need
to use marketing strategies and tactics to
achieve this.
4. PATIENT ENGAGEMENT TACTICS
To create a perfect patient engagement plan, you
need to call on a bunch of marketing strategies like:
Incentives: reward the patient for following the
treatment plan, following a diet, exercising…
Communications: explain each step in the
treatment plan and explain why it is best for the
patient in words that they understand and can relate.
Pre and post-care follow up is a must.
Research: understand what the goals of the
patient really are
Customer Satisfaction: exceed above goals if
possible or explain why it is not possible to achieve
those goals.
5. WORK WITH EXPERTS
To maximize your time and the program's impact,
you need to work with companies that can do the
heavy lifting for you.
You want to find a company like Halo Health that are
experts in communicating the “why” as in “Why is it
important to follow your treatment plans?” and “Why
is it important to implement those lifestyle changes?”
to your patients when they want to receive those
messages.
Halo also works with companies like Wellworks for
You (www.wellworksforyou.com) that are experts in
6. INVEST IN YOUR
ORGANIZATION’S
HEALTH BY
EDUCATING,
ENGAGING AND
EMPOWERING YOUR
PATIENTS, CONTACT
HALO HEALTH TODAY!
JIM@HALOHEALS.COM
, @HALOHEALTHINTL,
OR (856) 520-8655.