A good online marketing strategy has to include long term traffic as well as short term traffic. Short term traffic (immediate traffic) is created through social engagements or through paid advertising. Sure paid ads gets you some quick leads. But what happens when you stop paying? The leads stop coming in.

1. A Good
Online
Marketing
Strategy

2. A good online
marketing strategy
has to include
both long term
traffic and short
term traffic.

3. Short term traffic (immediate traffic) is created through
social engagements or through paid advertising

4. Good content
and a good
brand can
last forever.

5. A good brand will last forever but it takes time to
implement and time for it to be noticed.

6. A Good Marketing
Strategy includes …
A long term
content and
brand
strategy

7. A Good Marketing
Strategy includes …
A short term
social and
paid
strategy

8. Long term / long-
form content
establishes you as
an authority on
your subject. The
best long form
content you can
produce is a book.
A book brings
authority like no
other content type
out there.

9. Paid advertising is
just that … you are
paying to advertise.
The bad thing about
paid advertising is
that it can upset
people by having
them bombarded
with seeing your
ads all over the
place.

10. The challenge with a long term
content and brand strategy is
that it does take time to see
results.
Depending on the market and
the competition, it could take
anywhere from 6 months to 9
months to start seeing any
measurable results.

11. The way to really differentiate yourself is by
producing and building great quality content.
Content is just an "online" way of saying ...
producing information that would be helpful to
your clients

12. The main job of a
business owner,
professional, realtor,
mortgage broker,
investor, etc, is to
work with their clients.
You shouldn't be
worried about your
website or your
Facebook page or
writing your next
article.

13. It's very expensive for you to do your
own Internet Marketing. You think
you are saving money when in fact
it's probably costing you money.

14. There are basically
3 types of traffic
that you should be
concerned about.

15. Paid Traffic
Paid advertising brings
traffic immediately.
The downside is that Paid
Traffic can be very
expensive.
The other problem is that
the traffic goes away when
you stop paying. It doesn’t
last.

16. Social Traffic
The key is to find the right
social media channel that
serves your clients best.
The downside with social
media traffic is that it can
take a lot of time and effort.
The other problem is that
people won’t see your
content for very long.

17. Search Traffic
Search takes the most work
but produces the biggest
results.
Creating content can be
expensive but it’s a one time
cost.
The biggest problem with
search traffic is that it can
take a long time to see
results.

18. Content
Decisions
• The other thing you will have to
think about is what type of content
will you produce?
• How will that content be
distributed? What social media
platforms make sense for you to be
active on, based on your audience?
• How often will you need to create
content and how frequent will you
want to post?

19. So, when looking at your online marketing
strategy, make sure you are taking care of
your day to day business needs and at the
same time you have a plan for the future.

20. Peller Media is an online Internet Marketing
and Brand Management company specializing
in helping real estate professionals get
noticed online. Our focus is on building good,
quality long form content that will help
differentiate our clients from other clients in
their area. The effort is on building a trusted
brand and a relationship with our client's
customers. As well as brand management,
we can also provide customers using our paid
advertising products and extensive web
design products.
www.pellermedia.com
www.jimpellerin.com
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