The document discusses the connection between the TV program "I'm Singer" and singers' careers. It provides examples of singers who succeeded like Park Jung-hyeon and Kim Bum-soo or failed like Ok Joo-hyeon and Jo Kyu-chan on the show. A special case is discussed of Kim Yeon-woo, who took a chance on a special stage. The conclusion emphasizes the importance of honest PR, developing character, and trying hard to understand audience perspectives.

1. psychology
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Jeong jin-woo

2. list
 Connection between TV Program ‘I’m
Singer’
 Successive example
 Failure example
 Special case
 Good PR

3. ‘I’m Singer’
 Purpose to conduct one’s own self PR
for singer appearing

4. Successive example

5. Park jung-hyeon
 ‘Fairy of nation’
 A song Starting with
silent, step by step
going to climax was
hit the high score.

6. Kim bum-soo
 In Korea with
success I’m singer’s
many genre.
 visual singer

7. Failure example

8. Ok joo-hyeon
 cognitive dissonance theory
 As stereo type
“I don’t believe her”
“She is full of mistakes”
“It is best what she is only the
ignorant ”
“She didn’t do anything
wrong? To aroused her
sympathy , I hate her”

9. Jo kyu-chan
 Didn’t have
outstanding with
other singers
 Without tremendous
sing and fantastic
performance
 Only his sing style

10. special case
 He had fast
failure.
 He sang forth
no response in
our heart.

11. Kim yeon-woo
 He took a
chance at
special stage.
 He was edited
his own self for
audience.

12. Good PR?
 Try to show more honest thing and
finding something to take their hear
 You must take character well.
 Try hard every time every thing.
Estimating that how people thinks of
me, What people likes, and move on.

13. Thank you