2. Editorial Guidelines
Purpose
We write to seek understanding, not to impress. We
write to include, not to exclude. We write about
complex things as simply as we can. When brevity
isn't feasible given the topic at hand, we include a
short abstract to serve the reader short on time.
Call to action
We include a specific call to action at the beginning
and in the conclusion.
3. Editorial Guidelines
First Person
We default to writing in the first person plural – we / us
/ our. The first person singular is used when expressing
a personal opinion not knowingly held by the Collective
– I / me / my.
Referring to the Collective
The first mention is "the Digital Life Collective", and
subsequent mentions are "the Collective". We do not
use the acronym DLC – it's impersonal, dull, cold, and
forgettable.
"The Collective is / has" not "The Collective are / have".
4. Editorial Guidelines
Audience
Our writing will be aimed at two distinct audiences:
1) DOMAIN EXPERTS
We write openly, inclusively, always erring away from
unnecessary jargon – we're not in the business of writing
academic papers. Nevertheless, jargon is specialist words and
expressions created for the purposes of efficient communication
with fellow specialists, and may then be appropriate on occasion
when the audience is unlikely to include the general public.
As the domain of the Collective is, by nature, cross-disciplinary,
we must remember that one expert in one domain may not be
familiar with the jargon of another domain, and we therefore
always provide a glossary and references.
5. Editorial Guidelines
2) THE GENERAL PUBLIC
We aim for a Flesch–Kincaid readability score in the 50s, and in
the 60s where possible.
● 50s – typical of a Wikipedia entry about a sports or
entertainment celebrity
● 60s – plain English easily understood by 13 to 15 year-old
students
Some example words then that aren't suitable: agency, autonomy,
autopoiesis, correlation, crypto, interdependence, post-capitalist,
synergistic.
13. Secondary Font
The secondary font is Georgia
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nullam aliquam sapien sem,
finibus scelerisque elit aliquet
et. Nulla iaculis hendrerit
quam, quis lobortis magna.
Fusce tellus ante, mollis at nisl
ut, tristique viverra dui. In hac
habitasse platea dictumst.
Pellentesque leo turpis,
dictum non justo nec, egestas
blandit est. Ut consectetur dui
eget purus convallis dictum.
Donec et purus tortor. Mauris
vestibulum ullamcorper nulla
eget rhoncus. In at finibus
libero, at ultrices nulla. Duis at
nisl eget sem interdum suscipit.
Praesent maximus sodales
rutrum. Proin sed quam
consequat, condimentum metus
ut, egestas lacus. Phasellus eros
turpis, malesuada id nisl at,
scelerisque pellentesque risus.
Phasellus leo quam, finibus
blandit ullamcorper.
Editor's Notes
REUTERS/Mark Kauzlarich via https://www.weforum.org/ http://mastercardcenter.org/wp-content/uploads/2017/01/Davos-2017.jpg COLLECTIVE