Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon. This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling. Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out? That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When? The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success. It aims at providing: -An understanding of the width and depth of digital transformation -Control - without controlling -Clear recommendations -Buy-in at all levels -Increased ROI Hope you like it! Please contact us if you'd like to know more.

1. Digital Maturity Matrix
-A Methodology for
Digital Transformation
How?
What?
When?
Why?
Where?
Joakim Jansson
Twitter@joajan
joakim@digjourney.com

2. Digital Maturity Increases Competitiveness
Our Simple Main Thesis

3. About
DigJourney
Joakim Jansson
+46(0)708-664035
joakim@digjourney.com

4. Who We Are
Joakim JanssonMarie AndervinMichael Johansson Johan Forsberg
Digital Maturity Increases Competitiveness

5. Pillars of DigJourney
Methodology for
transformation Consulting
Management Consulting
Training
ToolsBook

6. The Digital
Maturity Matrix
How?
What?
When?
Why?
Where?

7. In Our Methodology, We Start Off With the CEO
Profitability
Growth
=
Competitiveness

8. In Our Methodology, We Start Off With the CEO
We provide:
-Understanding
-Tools
-Recommendations

9. Workshops with CEOs and specialists
Cases:
Co-Creation

10. Theoretical Background
We start from Everett M Rogers theories
regarding adoption of innovations…

11. ….and John P Kotters 8-step model
Theoretical Background

12. +
=
Our methodology
+
Digital maturity
Theoretical Background

13. Digital Maturity on Three Levels
Company
Industry
Our main focus
We look at digital maturity on 3 levels and our focus
is at the company level.

14. The Digital Maturity Matrix
Businesses generally
go through three
phases in their digital
journey.
This journey takes
different amounts of
time for different
companies.
Mobilization Coordination Acceleration
Why & Where? How? What?

15. General vs Specific Digital Journey
To increase a person's or company's general digital maturity it
is necessary to do many specific digital journeys.
One general digital
journey
Many specific
digital journeys

16. How the new and old come together and evolve
Mobilization Coordination
Why & Where? How? What?
Acceleration
Digital
activities
Existing
activities
Merged
activities
Digital
activities
Existing
activities

17. Mobilization Coordination
Why & Where? How? What?
Acceleration
Digital
activities
Existing
activities
Merged
activities
Digital
activities
Existing
activities
Values, Vision, & Mission
Strategy work
Organization
Processes
Infrastructure
Value prop. & Revenue model
Data & Analysis
Touch points
Relations
We divide digital maturity into 9 different motors. Each motor has its
own digital maturity. These motors should follow a certain order to
maximize the competitiveness
9 motors with their own digital maturity

18. Mobilization Coordination
Why & Where? How? What?
Acceleration
Digital
activities
Existing
activities
Merged
activities
Digital
activities
Existing
activities
Values, Vision, & Mission
Strategy work
Organization
Processes
Infrastructure
Value prop. & Revenue model
Data & Analysis
Touch points
Relations
Digital transformation is about fundamentally changing a company and
it takes time. It is important that priorities are right from the top since
mistakes accumulate large costs over time
Long journey = costly to be on the wrong path
The journey
5-15 years

19. Values, Vision, & Mission
Strategy work
Organization
Processes
Infrastructure
Value prop. & Revenue model
Data & Analysis
Touch points
Relations
9 motors to develop in a certain order

20. DMI: 37%
It leads to an action plan
based on which initiatives/
investments are the most
effective at any given time
We Measure Companies Digital Maturity Index (DMI)
0% 33% 67% 100%
Values, Vision & Mission
Strategy work
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touch Points
Relations
Total
Digital Maturity
Motor
Company
Best practice
Mobilization Coordination Acceleration

21. Digital Nirvana
–The Ultimate Goal of Digital Transformation
“Digital nirvana is obtained when long-term competitiveness is maximized
through digital maturity. The company doesn’t differentiate between online
and offline operations, but operates with complete freedom from channel
dependency, and this permeates all aspects of the company’s activities.
The organization fully understands its market and business environment. It
sees where it’s going and has the ability to continuously and with maximum
efficiency adapt and create value for society, employees, clients, and
shareholders through the right value proposition at the right place and at
the right time.“
Digital Nirvana = Digital Maturity Index 100%

22. Process: Digital Maturity Index (DMI)
1. Company DMI
9 motors
2. Industry Players DMI
3. Waves of change
4. Overall strategy
5. Digital destination
6. Transformation plan
Review of strategic
company
documentation
Company Interviews
Outside/In
Assessment

23. What does the methodology bring?
• Understanding of the width and depth of digital transformation
• Control - without controlling
• Clear recommendations
• Buy-in at all levels
• Increased ROI
Higher digital maturity è Higher competitiveness

24. Are you maximizing your digital competitiveness?
Mobilization Coordination Acceleration
Why & Where? How? What?
Values, Vision, & Mission
Strategy work
Organization
Processes
Infrastructure
Value prop. & Revenue model
Data & Analysis
Touch points
Relations
?
?
?
What is your DMI and what does it mean?

25. Measure your DMI here
https://digitaltransformation.net/
mognadstest-startsida/

26. >
Final word….the Equation of Transformation
People over technology

27. If you liked the deck please hit like (♥) and
let others take part of it!
Thanks!
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28. Join the Journey!
digjourney.com
twitter.com/digjourney
Joakim Jansson
+46(0)708-664035
joakim@digjourney.com