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ANALYSING BRAND MENTIONS FOR iGAMING
The first social media monitoring, analytics 
and engagement solution built for iGaming 
iGaming Business’s Social Monitor is a managed enterprise-class solution for all your 
social media monitoring, analytics and engagement needs. It’s the first solution of its 
kind specifically tailored for the iGaming industry yet remains highly customisable to 
your exact needs. 
Enterprise-class solution ready for today’s 
social players 
Increasingly, today’s punters, poker and casino players all have their own online voices 
on social channels such as twitter, facebook and industry blogs and forums. 
Social monitor is the essential social media monitoring, analytics and engagement 
solution for iGaming operators who want to leverage on today’s social media landscape. 
Social Monitor is built for iGaming. 
World-class data coverage monitoring online 
buzz across +500M sources including social 
networks, affiliate sites, forums, blogs and 
news sites. 
Benchmark and measure your brand, 
products and campaigns against any other 
iGaming brand across 27 languages and +50 
tailored metric types. 
Smart mention feeds allowing your 
community management and customer 
service teams to engage in relevant 
conversations. 
You don’t need to spend time learning about 
Boolean query writing, how to filter the data 
or customise the data charts. We do that for 
you.
So much more than just technology 
We’re not just providing an enterprise-class technology platform. We’re offering a fully 
managed service, meaning that we’ll take care of writing queries, cleaning data and 
building your dashboards. 
Who should use Social Monitor, and how? 
Social Monitor is a complete solution for all your social media monitoring, analytics 
and engagement. Our users extend beyond your social media manager and community 
management team as customer service, marketing and communications and affiliate 
managers all find business critical use cases in our solution. 
Examples of how our current clients use Social Monitor: 
ȗ )'4. 4*0-(- /$)Ǽ+-*(*/$*)) 1 )//$1$/$ . 
ȗ ) -./)/# *)'$) - #*!4*0-.+*).*-.#$+. 
ȗ  .0- ) )#(-4*0-ƙ$'$/ (+$). 
ȗ ƙ$'$/ - -0$/( )/ 
ȗ 0./*( -. -1$ *0/- # 
ȗ *((0)$/4() ( )/ 
ȗ 0$ ) +-*!$'$) 
ȗ *(+ /$/$1  )#(-$)ǒ)'4.$. 
ȗ *$'. ''$) 
ȗ -*0/!  ǒ$))*1/$*) 
Trusted by leading iGaming operators 
Leading iGaming operators across many product verticals are already using Social 
Monitor for their social media monitoring, analytics and engagement needs. 
ANALYSING BRAND MENTIONS FOR iGAMING
-*0/! /0- ./$'*- /*$($) 
We didn’t just put another generic product on the market. We developed and tailored 
the best solution for the iGaming industry. We built this for those who are working with 
sports books, poker, casino, bingo and other industry products. 
Online dashboards built and tailored 
according to your specific needs 
Report your brand’s share-of-voice against 
competition over time and across any channel 
Measure and benchmark online buzz from 
your marketing campaigns, events and 
sponsorships 
*(+- 4*0--)/*2-.*(+ /$/$*)*) 
$)0./-4/*+$..0#.4( )/.Ǽ0./*( - 
 -1$ Ǽ+*-/.Ǽ( +'4)ƙ$'$/ . 
-) 1.ǻ0'$.# ( )/$*)-/$*-*..)4 
iGaming brand 
) -./)2#*- /#  4$)!'0 ) -. 
across all brands and topics 
See who are the most popular channels, sites 
and page types 
Measure and benchmark metrics data for any 
Twitter profiles and Facebook pages 
Real-time feed of brand mentions 
Engage directly using Hootsuite Enterprise* 
. -.#*-./$'*- /*4*0-)  . 
We know that each client will have their own specific needs, that’s why we have offered 
to tailor every setup individually to each of our clients’ needs. 
*0-Ȑ' 1 ' 3 0/$1 .2$''2)//*.  *)'4/# $(( $/ #$#Ȑ' 1 '/2#$'./4*0- 
community manager will want to dig as deep as possible into every data set. That’s why 
every dashboard tab, descriptive text and component placement can be customised 
according to your and your users individual needs. 
0k 10k 20k ǖǓ 40k 50k 60k 70k 
ȣ1$''  + )$)*)+-$ +') 
http:// 
Share of voice Page Types Sources Authors Earned v Published Topics Mention types  Cateogries Twitter Insights Twitter Demographics 
Earned v published mentions 
Ratio between sports book mentions published by their audience or the sports book themselves. 
Example: @888sports tweeting something #888 would be categorised as ‘published by 888sports’. 
Last 31 and 180 days by default 
Mentions Published BetVictor Jun 01 2014 - Aug 31 2014 Mentions Published over time 
Jun 2014: 20754 total Jul 2014: 27527 total  /$/*-0)ǓǔǕǓǔǗȐ0ǖǔǕǓǔǗ 
Earned 
0'$.# 4 /$/*- 
Mention Volume 
11% 9% 
89% 91% 
80k
*0/$($)0.$) ..ȇ.*$'*)$/*- 
iGaming Business’s Social Monitor is a joint venture between iGaming Business and 
.*$'( $(*)$/*-$)))'4/$..+ $'$./.'*0ǻ 
For sales please contact your account manager Jaspal Bambhra at iGaming Business: 
ǽʫǗǗșǓȚǕǓǚǜǘǗǖǗǛǜ 
ǽʫǗǗșǓȚǕǓǚǜǘǗǖǘǔǔ 
Skype: jaspal_bambhra 
E: jaspal@igamingbusiness.com 
www. igamingbusiness.com

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iGaming Business Social Monitor solution

  • 2. The first social media monitoring, analytics and engagement solution built for iGaming iGaming Business’s Social Monitor is a managed enterprise-class solution for all your social media monitoring, analytics and engagement needs. It’s the first solution of its kind specifically tailored for the iGaming industry yet remains highly customisable to your exact needs. Enterprise-class solution ready for today’s social players Increasingly, today’s punters, poker and casino players all have their own online voices on social channels such as twitter, facebook and industry blogs and forums. Social monitor is the essential social media monitoring, analytics and engagement solution for iGaming operators who want to leverage on today’s social media landscape. Social Monitor is built for iGaming. World-class data coverage monitoring online buzz across +500M sources including social networks, affiliate sites, forums, blogs and news sites. Benchmark and measure your brand, products and campaigns against any other iGaming brand across 27 languages and +50 tailored metric types. Smart mention feeds allowing your community management and customer service teams to engage in relevant conversations. You don’t need to spend time learning about Boolean query writing, how to filter the data or customise the data charts. We do that for you.
  • 3. So much more than just technology We’re not just providing an enterprise-class technology platform. We’re offering a fully managed service, meaning that we’ll take care of writing queries, cleaning data and building your dashboards. Who should use Social Monitor, and how? Social Monitor is a complete solution for all your social media monitoring, analytics and engagement. Our users extend beyond your social media manager and community management team as customer service, marketing and communications and affiliate managers all find business critical use cases in our solution. Examples of how our current clients use Social Monitor: ȗ )'4. 4*0-(- /$)Ǽ+-*(*/$*)) 1 )//$1$/$ . ȗ ) -./)/# *)'$) - #*!4*0-.+*).*-.#$+. ȗ .0- ) )#(-4*0-ƙ$'$/ (+$). ȗ ƙ$'$/ - -0$/( )/ ȗ 0./*( -. -1$ *0/- # ȗ *((0)$/4() ( )/ ȗ 0$ ) +-*!$'$) ȗ *(+ /$/$1 )#(-$)ǒ)'4.$. ȗ *$'. ''$) ȗ -*0/! ǒ$))*1/$*) Trusted by leading iGaming operators Leading iGaming operators across many product verticals are already using Social Monitor for their social media monitoring, analytics and engagement needs. ANALYSING BRAND MENTIONS FOR iGAMING
  • 4. -*0/! /0- ./$'*- /*$($) We didn’t just put another generic product on the market. We developed and tailored the best solution for the iGaming industry. We built this for those who are working with sports books, poker, casino, bingo and other industry products. Online dashboards built and tailored according to your specific needs Report your brand’s share-of-voice against competition over time and across any channel Measure and benchmark online buzz from your marketing campaigns, events and sponsorships *(+- 4*0--)/*2-.*(+ /$/$*)*) $)0./-4/*+$..0#.4( )/.Ǽ0./*( - -1$ Ǽ+*-/.Ǽ( +'4)ƙ$'$/ . -) 1.ǻ0'$.# ( )/$*)-/$*-*..)4 iGaming brand ) -./)2#*- /# 4$)!'0 ) -. across all brands and topics See who are the most popular channels, sites and page types Measure and benchmark metrics data for any Twitter profiles and Facebook pages Real-time feed of brand mentions Engage directly using Hootsuite Enterprise* . -.#*-./$'*- /*4*0-) . We know that each client will have their own specific needs, that’s why we have offered to tailor every setup individually to each of our clients’ needs. *0-Ȑ' 1 ' 3 0/$1 .2$''2)//*. *)'4/# $(( $/ #$#Ȑ' 1 '/2#$'./4*0- community manager will want to dig as deep as possible into every data set. That’s why every dashboard tab, descriptive text and component placement can be customised according to your and your users individual needs. 0k 10k 20k ǖǓ 40k 50k 60k 70k ȣ1$'' + )$)*)+-$ +') http:// Share of voice Page Types Sources Authors Earned v Published Topics Mention types Cateogries Twitter Insights Twitter Demographics Earned v published mentions Ratio between sports book mentions published by their audience or the sports book themselves. Example: @888sports tweeting something #888 would be categorised as ‘published by 888sports’. Last 31 and 180 days by default Mentions Published BetVictor Jun 01 2014 - Aug 31 2014 Mentions Published over time Jun 2014: 20754 total Jul 2014: 27527 total /$/*-0)ǓǔǕǓǔǗȐ0ǖǔǕǓǔǗ Earned 0'$.# 4 /$/*- Mention Volume 11% 9% 89% 91% 80k
  • 5. *0/$($)0.$) ..ȇ.*$'*)$/*- iGaming Business’s Social Monitor is a joint venture between iGaming Business and .*$'( $(*)$/*-$)))'4/$..+ $'$./.'*0ǻ For sales please contact your account manager Jaspal Bambhra at iGaming Business: ǽʫǗǗșǓȚǕǓǚǜǘǗǖǗǛǜ ǽʫǗǗșǓȚǕǓǚǜǘǗǖǘǔǔ Skype: jaspal_bambhra E: jaspal@igamingbusiness.com www. igamingbusiness.com