Social Monitor keynote - Barcelona Affiliate Conference #BAC2014
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In the Social Monitor keynote from Barcelona Affiliate Conference #BAC2014 you'll learn who's talking about sports book brands in the iGaming industry and what are they saying.
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Social Monitor keynote - Barcelona Affiliate Conference #BAC2014
- 3. #iGamingBuzz
- 4. #iGamingBuzz
- 5. “What should we shout about today?”
- 6. #iGamingBuzz
- 7. #iGamingBuzz STIMULA CONSIDERATION PURCHASE EXPERIENCE
- 8. #iGamingBuzz +1MiGaming brand mentions being collected per month…
- 9. #iGamingBuzz …From +250K unique authors/month…
- 10. #iGamingBuzz …across 50+ sports books.
- 11. #iGamingBuzz Who is the audience? CUSTOMER S USING YOUR SERVICE SHARING EXPERIENCE PROSPECT S CONSIDERING YOUR SERVICE LISTEN AND ASK QUESTIONS
- 12. #iGamingBuzz AFFILIATES PROMOTING YOUR SERVICE PARTNERS ENDORSING YOUR SERVICE PROSPECT S INFLUENCING Who is the audience?
- 13. #iGamingBuzz CUSTOMER S PROSPECT S AFFILIATES PARTNERS EXPERIENCES – QUESTIONS – PROMOTIONS - ENDORSEMENTS
- 14. #iGamingBuzz Your brand’s reach vs. your audience’s reach
- 15. #iGamingBuzz Bet365’s reach from its own Twitter account 160K Followers Avg. 1,9K Tweets/month 304M Potential impressions
- 16. #iGamingBuzz Combined reach of the Top 1,000 tweeters mentioning Bet365 Combined audience of 12M Followers +60K Tweets/month mentioning Bet365 Avg. audience/tweet 600 Followers 283 M Potential impressions
- 17. #iGamingBuzz CUSTOMER S PROSPECT S AFFILIATES PARTNERS
- 18. #iGamingBuzz What are they talking about?
- 19. #iGamingBuzz Sports & Odds
- 20. #iGamingBuzz 5 mentions types; Bonus & Promotions
- 21. #iGamingBuzz 5 mentions types; Affiliates & Partners
- 22. #iGamingBuzz 5 mentions types; Accounts & Payments
- 23. #iGamingBuzz 5 mentions types; Poker, Casino & Other products
- 24. #iGamingBuzz Across all sports book mentions, 84% are related to Sports & Odds
- 25. #iGamingBuzz
- 26. #iGamingBuzz
- 27. #iGamingBuzz
- 28. #iGamingBuzz Mention volume per Sports book brand
- 29. #iGamingBuzz Most of PP’s mentions are reactions to Tweets Spontaneous Reactions
- 30. #iGamingBuzz 83% of the Sports book mentions are Tweets Based on sports book brand mentions Jan-Sep ‘14
- 31. #iGamingBuzz Twitter is the largest channel across all brands
- 32. #iGamingBuzz Instagram, a growing channel
- 33. #iGamingBuzz Sports book Instagram mention volume
- 34. #iGamingBuzz 36 brands have mentions on Instagram
- 40. #iGamingBuzz Thank you or f*** you?
- 41. #iGamingBuzz Paddy Power’s audience loves the F-word
- 42. #iGamingBuzz Trending days for “Thank You” and F***-mentions 4th May 27th Apr
- 44. 4th May
- 45. #iGamingBuzz “Start monitoring online conversations to discover opportunities of creating stimuli and purchase considerations within your prospects!”
- 46. #iGamingBuzz Q&A Post session chat: #IGAMINGBUZZ Follow me @JoakimNilsson Slides will be available on slideshare.com/JoakimNilsson