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Social Monitor keynote - Barcelona Affiliate Conference #BAC2014

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In the Social Monitor keynote from Barcelona Affiliate Conference #BAC2014 you'll learn who's talking about sports book brands in the iGaming industry and what are they saying.

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Social Monitor keynote - Barcelona Affiliate Conference #BAC2014

  1. 1. #iGamingBuzz #iGamingBuz z
  2. 2. #iGamingBuzz
  3. 3. #iGamingBuzz
  4. 4. “What should we shout about today?”
  5. 5. #iGamingBuzz
  6. 6. #iGamingBuzz STIMULA CONSIDERATION PURCHASE EXPERIENCE
  7. 7. #iGamingBuzz +1MiGaming brand mentions being collected per month…
  8. 8. #iGamingBuzz …From +250K unique authors/month…
  9. 9. #iGamingBuzz …across 50+ sports books.
  10. 10. #iGamingBuzz Who is the audience? CUSTOMER S USING YOUR SERVICE SHARING EXPERIENCE PROSPECT S CONSIDERING YOUR SERVICE LISTEN AND ASK QUESTIONS
  11. 11. #iGamingBuzz AFFILIATES PROMOTING YOUR SERVICE PARTNERS ENDORSING YOUR SERVICE PROSPECT S INFLUENCING Who is the audience?
  12. 12. #iGamingBuzz CUSTOMER S PROSPECT S AFFILIATES PARTNERS EXPERIENCES – QUESTIONS – PROMOTIONS - ENDORSEMENTS
  13. 13. #iGamingBuzz Your brand’s reach vs. your audience’s reach
  14. 14. #iGamingBuzz Bet365’s reach from its own Twitter account 160K Followers Avg. 1,9K Tweets/month 304M Potential impressions
  15. 15. #iGamingBuzz Combined reach of the Top 1,000 tweeters mentioning Bet365 Combined audience of 12M Followers +60K Tweets/month mentioning Bet365 Avg. audience/tweet 600 Followers 283 M Potential impressions
  16. 16. #iGamingBuzz CUSTOMER S PROSPECT S AFFILIATES PARTNERS
  17. 17. #iGamingBuzz What are they talking about?
  18. 18. #iGamingBuzz Sports & Odds
  19. 19. #iGamingBuzz 5 mentions types; Bonus & Promotions
  20. 20. #iGamingBuzz 5 mentions types; Affiliates & Partners
  21. 21. #iGamingBuzz 5 mentions types; Accounts & Payments
  22. 22. #iGamingBuzz 5 mentions types; Poker, Casino & Other products
  23. 23. #iGamingBuzz Across all sports book mentions, 84% are related to Sports & Odds
  24. 24. #iGamingBuzz
  25. 25. #iGamingBuzz
  26. 26. #iGamingBuzz
  27. 27. #iGamingBuzz Mention volume per Sports book brand
  28. 28. #iGamingBuzz Most of PP’s mentions are reactions to Tweets Spontaneous Reactions
  29. 29. #iGamingBuzz 83% of the Sports book mentions are Tweets Based on sports book brand mentions Jan-Sep ‘14
  30. 30. #iGamingBuzz Twitter is the largest channel across all brands
  31. 31. #iGamingBuzz Instagram, a growing channel
  32. 32. #iGamingBuzz Sports book Instagram mention volume
  33. 33. #iGamingBuzz 36 brands have mentions on Instagram
  34. 34. #iGamingBuzz Thank you or f*** you?
  35. 35. #iGamingBuzz Paddy Power’s audience loves the F-word
  36. 36. #iGamingBuzz Trending days for “Thank You” and F***-mentions 4th May 27th Apr
  37. 37. 4th May
  38. 38. #iGamingBuzz “Start monitoring online conversations to discover opportunities of creating stimuli and purchase considerations within your prospects!”
  39. 39. #iGamingBuzz Q&A Post session chat: #IGAMINGBUZZ Follow me @JoakimNilsson Slides will be available on slideshare.com/JoakimNilsson

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