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JLS PR Project

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This is a powerpoint presentation showing how we would go about promoting JLS via a media outlet.

Published in: Education, News & Politics, Design
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JLS PR Project

  1. 1. jls will! succeed in world domination.<br />
  2. 2. Some relevant media outlets:<br />Radio 1<br />Capital fm<br />BRMB<br />Bliss Magazine<br />MTV<br />T4<br />Sugar Magazine<br />Tesco<br />Party in the Park<br />Twitter<br />This Morning<br />Facebook<br />Talk Shows e.g. Alan Carr’s Chatty Man<br />Newspapers e.g. The Sun<br />Celebrity Juice<br />
  3. 3. JLS IN BLISS MAGAZINE!<br />With a circulation figure of approximately 90,000 Bliss magazine would be a very useful media outlet for JLS. The teenage demographic of readers for this magazine will be similar to those that will buy JLS singles and albums, making this magazine a useful tool for communicating messages about the band to a large amount of their target audience. <br />
  4. 4. The key message to get across about JLS:<br />JLS are cool, modern, talented boyfriend material.<br />Their sexy, good – looking, “well buff”, brilliant dancers and amazing singers but also sweet and nice, wont mess you around; take home to your mother kind of boys.<br />We’ve got our own condom range! But we wont force you if you don’t want to.<br />
  5. 5. The reputation we are trying to build:<br />The reputation that we would want to build is that JLS are desirable to all women, but are wholesome enough to be fancied by young teenage girls. since young teenage girls are seen as being impressionable this is a band that cannot be surrounded by scandal. The JLS range of condoms is a way that the band can promote safe sex and it has now become a sort of responsibility for them. Although depending on the age of the readers of bliss their association with durex may want to be played up/down depending on the age group, therefore keeping their wholesome image.<br />
  6. 6. Bliss magazines target audience and reach:<br />Bliss is a contemporary teen magazine aged at young girls, between 13 and 17 years old. <br />It is a monthly magazine that retails at approximately £2.50 <br />Often comes with a free gift such as an item of make-up to attract its target audience.<br />It deals with issues that will allow it to reach its audience, such as giving the latest fashion advice, giving reader's news about music artists, as well as giving beauty and relationship advice. <br />The target audience are likely to be into pop boy bands, such as JLS and The Wanted and therefore I feel that this will be a good starting media outlet for JLS to target.<br />
  7. 7. Who to contact:<br />Bliss is owned by Panini, who produces books, comics, magazines, stickers, trading cards .<br />Editorial Assistant of Bliss: Zoe Shenton<br />We would contact Zoe to arrange a meeting with the editor for features and interviews.<br />We would then discuss how we would like JLS to be represented and ideas on how the magazine would go about this.<br />

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