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The 9 Step Selling System - Jody Raynsford Copywriters

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The elements you need in your sales copy to make more money selling online (even if you failed your English GCSE!)

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The 9 Step Selling System - Jody Raynsford Copywriters

  1. 1. 9 STEP SELLING SYSTEM 9 STEP SELLING SYSTEM The elements you NEED in your sales copy to make serious money online (even if you failed your English GCSE)
  2. 2. 9 STEP SELLING SYSTEM “salesmanship in print”
  3. 3. 9 STEP SELLING SYSTEM THIS WORKS EVERYWHERE ➤ Sales letters ➤ Sales pages ➤ Videos ➤ Pitches ➤ Emails ➤ Face to face selling ➤ Social media
  4. 4. 9 STEP SELLING SYSTEM WHY LISTEN TO ME? • Jody Raynsford - direct response copywriter with clients in US and UK • Sectors from health and fitness, personal development, technology • Responsible for multiple 6-figure sales letters and combined sales of over one million dollars • 14 years previous experience as journalist and editor
  5. 5. 9 STEP SELLING SYSTEM
  6. 6. 9 STEP SELLING SYSTEM Author of The Engagement Formula Four part formula to help you grab your readers’ attention, win trust and transform them into lifelong customers. Available on Amazon or download free here
  7. 7. 9 STEP SELLING SYSTEM UK Copywriting Academy ➤ 80/20 Copy Course ➤ Six Figure Sales Letter Masterclass ➤ How To Sell Without Being Salesy Online Workshop ➤ Business Blogging Mastery www.ukcopywritingacademy.com
  8. 8. 9 STEP SELLING SYSTEM THE 9 STEP SELLING SYSTEM
  9. 9. 9 STEP SELLING SYSTEM #1 ATTENTION
  10. 10. 9 STEP SELLING SYSTEM NOTHING HAPPENS UNTIL YOU’VE GOT THEIR ATTENTION
  11. 11. 9 STEP SELLING SYSTEM
  12. 12. 9 STEP SELLING SYSTEM BEST WAY TO ATTRACT SOMEONE’S ATTENTION?
  13. 13. 9 STEP SELLING SYSTEM “Getting into the conversation in their head”
  14. 14. 9 STEP SELLING SYSTEM WHAT IS CHALLENGING THEM RIGHT NOW?
  15. 15. 9 STEP SELLING SYSTEM KNOW YOUR AUDIENCE
  16. 16. 9 STEP SELLING SYSTEM HEADLINES SUBJECT HEADERS OPENING LINES
  17. 17. 9 STEP SELLING SYSTEM THE RIGHT WAY VS THE WRONG WAY
  18. 18. 9 STEP SELLING SYSTEM ➤ News - “New discovery helps…” ➤ Danger - “WARNING: If you’re a 60 year old man with…” ➤ Shame/insecurity - “For the woman who is older than she looks”, “Are they being promoted right over your head?” ➤ Curiosity - “What NEVER to eat on an airplane”, “Six types of investors: which one are you?” ➤ Benefits - “How to win friends and influence people”, “You can laugh at money worries”, “ ➤ Insider knowledge - “What everybody ought to know…”, “ ➤ Money - “Former barber earns $8,000 in 4 months” ➤ Irresistible offer - “Limited offer…”, “Save 50%…”, “
  19. 19. 9 STEP SELLING SYSTEM #2 CREDIBILITY
  20. 20. 9 STEP SELLING SYSTEM LIKE ➤ Tone ➤ Authentic ➤ Rapport KNOW TRUST ➤ Who are you? ➤ Why should I listen to you? ➤ What’s your story? ➤ Authority ➤ Educate, Entertain or Enrage ➤ Sharing, Curating, Simplifying
  21. 21. 9 STEP SELLING SYSTEM #3 EMPATHY
  22. 22. 9 STEP SELLING SYSTEM “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”
  23. 23. 9 STEP SELLING SYSTEM
  24. 24. 9 STEP SELLING SYSTEM SHOW, DON’T TELL
  25. 25. 9 STEP SELLING SYSTEM AGITATE PROBLEM SOLVE
  26. 26. 9 STEP SELLING SYSTEM #4 THE BIG PROMISE
  27. 27. 9 STEP SELLING SYSTEM WHAT DOES YOUR BUYER REALLY WANT? HOW DO YOU DELIVER IT?
  28. 28. 9 STEP SELLING SYSTEM
  29. 29. 9 STEP SELLING SYSTEM
  30. 30. 9 STEP SELLING SYSTEM
  31. 31. 9 STEP SELLING SYSTEM
  32. 32. 9 STEP SELLING SYSTEM BENEFIT+TIME-OBJECTION
  33. 33. 9 STEP SELLING SYSTEM #5 PROOF
  34. 34. 9 STEP SELLING SYSTEM THEY NEED PROOF THAT:
  35. 35. 9 STEP SELLING SYSTEM YOU CAN HELP THEM
  36. 36. 9 STEP SELLING SYSTEM YOU HAVE HELPED PEOPLE LIKE THEM
  37. 37. 9 STEP SELLING SYSTEM THEY CAN DO IT
  38. 38. 9 STEP SELLING SYSTEM PEOPLE LIKE THEM HAVE DONE IT BEFORE
  39. 39. 9 STEP SELLING SYSTEM TESTIMONIALS CASE STUDIES STATISTICS
  40. 40. 9 STEP SELLING SYSTEM 1. ATTENTION 2. CREDIBILITY 3. EMPATHY 4. THE PROMISE 5. PROOF 6. 7. 8. 9. 9.S.S.S
  41. 41. 9 STEP SELLING SYSTEM #6 THE OFFER
  42. 42. 9 STEP SELLING SYSTEM REMOVE RISK CLEAR OFFER RIGHT PRICE INCENTIVES/BONUSES USP
  43. 43. 9 STEP SELLING SYSTEM #7 HANDLE OBJECTIONS
  44. 44. 9 STEP SELLING SYSTEM
  45. 45. 9 STEP SELLING SYSTEM ➤ Price - “I can’t afford it…” ➤ Knowledge - “I don’t know enough” ➤ Value - “I can get this free on the internet” ➤ Alternatives - “Isn’t product X better for me?” ➤ Differentiation - “This is no different to X…” ➤ Time - “I don’t have time to do this…” ➤ Self-belief - “I can’t do this myself…” ➤ Need - “Do I really need this?” ➤ Experience - “I’ve done this before and it failed, how is this different?” ➤ What if? implications - “What if this works - what next?”
  46. 46. 9 STEP SELLING SYSTEM #8 URGENCY
  47. 47. 9 STEP SELLING SYSTEM WHY NOW?
  48. 48. 9 STEP SELLING SYSTEM SCARCITY TIME LIMIT, LIMITED AVAILABILITY, SPACE, EXCLUSIVITY
  49. 49. 9 STEP SELLING SYSTEM DANGER OF NOT ACTING WHAT IF YOU DON’T BUY? (EXTERNAL, INTERNAL)
  50. 50. 9 STEP SELLING SYSTEM
  51. 51. 9 STEP SELLING SYSTEM #9 CLOSE
  52. 52. 9 STEP SELLING SYSTEM
  53. 53. 9 STEP SELLING SYSTEM 1. TELL THEM EXACTLY WHAT TO DO 2. SHOW WHAT WILL HAPPEN WHEN THE BUY 3. REMOVE ALL DOUBT 4. RESTATE BENEFITS AND PROMISE
  54. 54. 9 STEP SELLING SYSTEM 1. ATTENTION 2. CREDIBILITY 3. EMPATHY 4. THE PROMISE 5. PROOF 6. THE OFFER 7. HANDLE OBJECTIONS 8. URGENCY 9. CLOSE 9.S.S.S
  55. 55. 9 STEP SELLING SYSTEM USE THIS AND YOU WILL GET RESULTS
  56. 56. 80/20 COPY WANT TO TAKE NEXT STEP? THE 80/20 COPY COURSE 10-part video course, includes: ➤ How to write killer headlines that forces your audience to read ➤ Exactly how to write benefits vs features ➤ Strategies to unlock what your buyer is REALLY wants… so you can sell it to them ➤ Perfect proof to skyrocket your sales Today just £27+VAT www.ukcopywritingacademy.com/8020
  57. 57. 80/20 COPY Click here to book your session today BOOK YOUR FREE STRATEGY SESSION NOW
  58. 58. 9 STEP SELLING SYSTEM Want a copy of these slides? Simply email SLIDES to marketing@jodyraynsford.com
  59. 59. 9 STEP SELLING SYSTEM www.JRCopywriters.com Email : jody@jodyraynsford.com Tel: 01273 921430 Twitter: @jodyraynsford

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