The document provides an overview of popular social media platforms and their typical content formats. It also discusses tools and techniques for creating different types of social media content like photos, videos, graphics and text. These include photography and video editing apps, design software, online resources for images, fonts and more. Formats, codecs and resolutions are outlined for optimizing content on platforms like Instagram, YouTube, Facebook and others.

1. SOCIAL MEDIA CONTENT
CREATION Ecosystem
Content
Creating Videos & Photos
Applications
Photography

2. Famous Platforms:
● Facebook (network: 60% Text & Photos, 40%
Videos)
● Twitter (microblog: 70% Text, 30% Photos &
Videos)
● Google Plus (important network: 100% text
photos and Videos)
● Linkedin (business network: 80% text and links,
20% Visual )
● Pinterest (70% photos, 30% video links)
● YouTube (100% videos + Music Playlists)
● Instagram (network: 30% audio, 70% visual)
● SnapChat (network: 50% audio, 50% visual)
● Vine (network: 50% audio, 50% visual)
● Tumblr (blog: 100% photos, videos, and texts)
● Blogger (blog: 100% photos and text)
● WordPress (blog: 100% photos and text)
● Medium (blog: 30% photos, 70% text)
● Reddit (forum) (100% photos, texts, and links)
Social mediahas become the main
area to share information in, and one of the
most important source of traffic for the
media.

3. Social Media
Extended
EcoSystem

4. The Full Social
Media Ring

5. CONTENT
PHOTO
VIDEO
CINEMAGRAPH
GRAPHIC DESIGN
INFOGRAPHICS
TEXT
ANIMATION
MOTION GRAPHICS
Voice
Sound Effect
Music
SOUND
SHOOT
WHITEBOARD
CARTOONS
TYPOGRAPHY
VISUAL EFFECTS
SHOOT

6. PHOTOGRAPHY & VIDEO SHOOT
Check the the Art of Video Editing
PRESENTATION uploaded to your
folder.
Camera Shots:
ECU, CU, MCU, M, LS, ELS, 2S, OTS, POV
Camera Movements:
Pan, Tilt, Pedestal, Trucking/Tracking, Dolly, Crane
Lens Movement:
Zoom and Rack Focus

7. CREATING SOCIAL MEDIA ADVERT DESIGNS
USING PHOTOSHOP CC
● JPEG or JPG are lossy compressed RGB Photos
● PNG extensions are lossless compressed RGBA Photos (with Alpha transparent
layer)
● PSD are uncompressed Photoshop Documents that can include multiple layers.
Importing PSDs to Premiere Pro, we can create either Sessions with seperate
multilayers or a whole Photo of the PSD session by merging down the layers with a
click)

8. CREATING SOCIAL MEDIA VIDEOS USING
PREMIERE PRO
Instagram: Square Videos are usually : 1080 x 1080 pixels (25 frames per second), square
pixel, Progressive scan (no field), max 30 sec | InstaStories: are reversed Full-HD videos:
1080 x 1920 pixels (25 frames per second), Progressive scan, with a duration of 15 sec max.
YouTube: 8K, 4K (3840x2160), Full-HD Videos: 1920 x 1080 pixels (25 frames per
second), square pixel, Progressive scan, duration 10+ hours!
Facebook: 8K, 4K, Full-HD, reversed Full-HD, Square, or HD/semi-HD Videos: 1280 x 720
pixels (25 frames per second), square pixel, Progressive scan, duration of 240 min

9. For the Internet, it is best to export our video clips with the H.264 codec to a
.MP4 extension
For High Resolution videos, it is recommended to export our video clips with
Quicktime (Animation, ProRes 444/422) codec to a .MOV extension
CODECS & CONTAINERS

10. DESIGN RESOURCES
Free Color Options …… www.coolors.co
Free Transparent PNG Elements ….. www.PNGtree.com | www.PNGimg.com | www.pixabay.com | www.freePIK.com
Free Photographs …. www.unsplash.com | www.pexels.com | www.pixabay.com
Free Icons …. www.flaticon.com | www.freePIK.com
Free Content Aggregators ……….. www.feedly.com | www.flipboard.com

11. ANDROID APPS FOR RETOUCHING PHOTOS &
DESIGNING LAYOUTS
SNAPSEED by Google - Photo Retoucher
PHOTOSHOP EXPRESS by Adobe - Photo Editor
CANVA - Advert Design Studio
APRIL - Layout Photo Collage
PIXOMATIC - Background Remover + Editor
VIMO - Motion Graphics and texts on Photos
TOUCHRETOUCH - Remove Items
VIMAGE - Effects on Photos
PICSART - Full Photo Studio
MOTION ON PHOTO - Loop Motion on Photos
VSCO - Elegant Photo filters

12. iPHONE APPS FOR RETOUCHING PHOTOS &
DESIGNING LAYOUTS
ASSEMBLY
BRUSHES REDUX
SNAPSEED
FONTLI
3DMARK SLING SHOT
PRISMA PHOTO EDITOR
ADOBE ILLSTRATOR DRAW
ADOBE SPARK POST

13. MOBILE APPS FOR VIDEO PRODUCTION
PREMIERE CLIP by Adobe (iPhone, Android)
iMOVIE (iPhone)
POWERDIRECTOR ( Android)
VU EDITOR (iPhone, Android)
QUIK by GoPro (iPhone, Android)
FILMORAGO (iPhone, Android)
MAGISTO (iPhone, Android)
VLOGIT (iPhone, Android)
KINEMASTER (iPhone, Android)
VIVAVIDEO (iPhone, Android)

14. FREE PHOTOSHOP-like APPS ONLINE:
-WORK FROM YOUR BROWSER-
PHOTOPEA | PIXLR | OnlinePhotoshopFree
(make sure to Allow FLASH in Chrome by pressing the “i” or the “Secure” sign on the left side of the URL)

15. SOCIAL MEDIA RESOURCES
Free & Free Trial Post Scheduling Apps
Buffer.com | Hootsuite.com | Likeablehub.com
TweetDeck.twitter.com | SocialOomph.com
SproutSocial.com | FriendsPlus.me
Zoho.com/social | HubSpot.com

16. ONLINE AUTOMATION
IF THIS THEN THAT
IFTTT.com: It is the free way to get all your apps, platform accounts, and devices talking to
each other.

17. FURTHER LINKS TO FREE STUFF FOUND
ONLINE
http://mediashare.joenasr.net
http://www.audiovideo361.com