More Related Content Similar to Your Bias is Bullshit (20) Your Bias is Bullshit1. Your Bias is Bullshit (sorry)
joel beukelman ux designer, google
7. “ Watch how you handle differing
opinions - you could both be wrong"
My Dad (Roger Beukelman)
15. be biased with your politics,
not with your design decisions
(it our responsibility)
17. 1 You don't know as much as you think you do
2 Not everyone is like you
3 It’s your job to understand other people
What would I tell bullshit Joel
32. The day I told my boss
he was full of shit?
(…yeah, I really did)
34. Big
Ease to hold (one handed)
Touchability / accuracy
Portability (pocket fit)
Readability
Media experience
Battery life
Small
35. Its okay to have a bias
(…but get it from experience, not ignorance)
37. Be humble & stop talking
(you will learn a lot more)
39. Always talk to the person
next to you at the bar
(the might just be a rocket scientist, or brain surgeon)
48. "We will truly understand their
[the customer] needs better than
any other company."
50. 1 Do qualitative research
2 Eat your own “dogfood”
3 Know your enemies
(…they might be your next best friend)
Three Practical Steps