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Your Bias is Bullshit (sorry)
joel beukelman ux designer, google
don’t know how I got here
why so angry?
Every good presentation
needs fancy quotes
(…not really but here are a few)
“Try everything once”
“Don’t knock it till you try it”
“ Watch how you handle differing
opinions - you could both be wrong"
My Dad (Roger Beukelman)
Answering before listening
is both stupid and rude
Prov. 18:13
Your Bias is Bullshit (sorry)
be biased with your politics, 

not with your design decisions
(it our responsibility)
Joel
circa 2003
(has bullshit bias)
1 You don't know as much as you think you do
2 Not everyone is like you
3 It’s your job to understand other people
What would I tell bullshit Joel
You Don’t Know
(what you don’t know)
Example 1
ted boda
me
Where it all started
(sorry again)
(sorry)
vs
vs
I Know Something You Don’t Know
(…and your opinion isn’t valid)
Example 2
nom…
WTF?
(…hey developer guy, what the hell is this weird icon in the corner)
Example 3
The day I told my boss
he was full of shit?
(…yeah, I really did)
Big
Ease to hold (one handed)
Touchability / accuracy
Portability (pocket fit)
Readability
Media experience
Battery life
Small
Its okay to have a bias
(…but get it from experience, not ignorance)
#1 

You don't know as much as you think you do
Be humble & stop talking
(you will learn a lot more)
Yes, &…
Always talk to the person
next to you at the bar
(the might just be a rocket scientist, or brain surgeon)
#2 

Not everyone is like you
Stop saying “imo”
(your opinion can’t validate your designs)
Design for Karen
(if she doesn’t understand, its not simple enough)
#3

It’s your job to understand other people
Mike
Markkula
(author of The Apple Marketing Philosophy)
1 Empathy
2 Focus
3 Impute
"We will truly understand their
[the customer] needs better than
any other company."
Empathy > Apathy
1 Do qualitative research
2 Eat your own “dogfood”
3 Know your enemies
(…they might be your next best friend)
Three Practical Steps
Ignorance Isn’t Bliss
(it’s irresponsible)
thank you
(…and cheers!)
@_bklmn
joel@bkl.mn
bkl.mn

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Your Bias is Bullshit