Disciplines and Ideas in Applied Social Science

2. Levels of Communication:
Applied Social Sciences
Discipline and Ideas in the
Applied Social Sciences
Mr. Joemar T. Magante
HUMSS
“That in all things, God may be glorified.”

3. FOCUS QUESTION:
“That in all things, God may be glorified.”
How do we characterize the
different levels of communication?

4. Levels of Communication
“That in all things, God may be glorified.”
Distinction between levels are
characterized by:
 Number of people
 Location of the communicators
 Immediacy of communication
 Communication context
 Sensory channels involved

5. Levels of Communication
“That in all things, God may be glorified.”
Intrapersonal Communications
Interpersonal Communications
Mass Communications
Computer mediated Communications

6. Intrapersonal Communications
“That in all things, God may be glorified.”
 Internal communication
 Takes place within the
individual
 Speaking aloud, writing
to oneself in a diary,
prayer, meditation

7. Interpersonal Communications
“That in all things, God may be glorified.”
 Two or more persons or small
group such as family
A. Dyadic – two people
B. Group – three or more, face to
face, immediate response
C. Public – large group such as a
public lecture or crowd, church
ceremony’; Source delivers
message as a monologue

8. Interpersonal Communications
“That in all things, God may be glorified.”
 Direct Interpersonal –
Face to face
communication
 Mediated Interpersonal –
use of technology such as
telephone or internet

9. Mass Communications
“That in all things, God may be glorified.”
 Transmission of messages to a
large audience using technology
of communications
 Practice and product of
providing leisure entertainment
and information
 Corporately financed,
industrially produced, state
regulated, high tech, privately
consumed commodities

10. Mass Communications
“That in all things, God may be glorified.”
 Modern print
 Screen
 Audio and broadcast media
 Newspapers
 Magazines
 Cinema
 Television
 Radio and advertising
 Book publishing

11. Mass Communications
“That in all things, God may be glorified.”
Key characteristics:
 Mass audience – large, diverse,
anonymous audience
 Large scale distribution and
reception
 One directional or one way
 Asymmetrical relations
 Impersonal and anonymous
 Calculative or market
relationship with audience
 Standardization and
commodification of content

12. Computer Mediated
Communications
“That in all things, God may be glorified.”
 Uses computer and internet
based technologies
 Email, message boards,
personal websites, voice
conferencing, chat rooms,
social media
 Synchronous or
asynchronous
 One on one, one to many,
many to many

13. Computer Mediated
Communications
“That in all things, God may be glorified.”
 Relative anonymity,
 Reduced importance of physical
appearance and distance
 Great control over time and pace
 Absence of visual cues such as
eye gaze, voice inflection and the
like