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www.itsinthenode.com
OKRs
explained in 

2 minutes
www.itsinthenode.com 2
Lost connection between company
and individual focus costs your
company a lot, and makes ”going
to work” less fun.
!🏢
💭 💭🚀 💰
$%
🎓 🌎
✨
www.itsinthenode.com
❤
3
OKRs makes 

company’s focus 

& 

individuals’ focus 

connect.
#
$
%
#
&
'
(
)
🏢
www.itsinthenode.com 4
OKRs stands for 

Objective and Key Results
Objective
Key Results
🏹
🎯🎯🎯
www.itsinthenode.com 5
Company Long Term Plan
Q1 Q2 Q3 Q4 NewYear
Focus Areas Focus Areas Focus Areas Focus Areas
Connects company’s long term
plans with individual focus through
agile Focus Areas.
www.itsinthenode.com 6
Everyone links OKRs to
Focus Areas to create
alignment between the
individual focus and
the company focus.
Company Long Term Plan
Focus Areas
Individual OKR
www.itsinthenode.com 7
Example OKR:
Go from 0,5% to 2,5% in conversion rate
New website launch gets lots of 👍😍🏅
3,000 inbound links from Press Release
Go from 200 to 20,000 visitors
(Objective)
(Key Results)
www.itsinthenode.com 8
Growth, Growth, Growth
Grow Product Area X
Improve our digital
marketing channel
Switch to user-
validated design
New website launch gets
lots of 👍 😍 🏅
Improve product
delivery
Create error-free
product releases
Try to use as few Focus
Areas as possible, but
enough so each
individual feels they can
find one that 

makes sense to their
individual OKR.
www.itsinthenode.com 9
There are no rules, just pick the
hygiene that works best for you:
Objective Key Result
Gets me out of bed
Linked to a focus area
Matches my specific skills
Describes the future which I
intend to reach
Shouldn’t have a number

Can be objectively measured
Is a long term result, rather

than a short term to-do.
Most effective (most bang for
the buck)
Should have a number
🏹 🎯🎯🎯
www.itsinthenode.com 10
OKRs are used by company’s like
Google, Linkedin and many other
young, fast growing companies.
www.itsinthenode.com 11
Click here to read more in our
extensive OKRs White Paper 

to get started.
🎓
www.itsinthenode.com 12
Or here if you just want to play
around with our tool.
”It’s great to
connect focus”
www.itsinthenode.com
Learn more at
www.itsinthenode.com

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OKRs explained in 2 minutes