OKRs (Objectives and Key Results) is a transparent goal setting / performance management methodology. Especially designed to align company focus with individual focus.
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Lost connection between company
and individual focus costs your
company a lot, and makes ”going
to work” less fun.
!🏢
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$%
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✨
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Company Long Term Plan
Q1 Q2 Q3 Q4 NewYear
Focus Areas Focus Areas Focus Areas Focus Areas
Connects company’s long term
plans with individual focus through
agile Focus Areas.
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Everyone links OKRs to
Focus Areas to create
alignment between the
individual focus and
the company focus.
Company Long Term Plan
Focus Areas
Individual OKR
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Example OKR:
Go from 0,5% to 2,5% in conversion rate
New website launch gets lots of 👍😍🏅
3,000 inbound links from Press Release
Go from 200 to 20,000 visitors
(Objective)
(Key Results)
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Growth, Growth, Growth
Grow Product Area X
Improve our digital
marketing channel
Switch to user-
validated design
New website launch gets
lots of 👍 😍 🏅
Improve product
delivery
Create error-free
product releases
Try to use as few Focus
Areas as possible, but
enough so each
individual feels they can
find one that
makes sense to their
individual OKR.
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There are no rules, just pick the
hygiene that works best for you:
Objective Key Result
Gets me out of bed
Linked to a focus area
Matches my specific skills
Describes the future which I
intend to reach
Shouldn’t have a number
Can be objectively measured
Is a long term result, rather
than a short term to-do.
Most effective (most bang for
the buck)
Should have a number
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