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Contents of a visibility plan

Table of contents for Visibility plan

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Contents of a visibility plan

  1. 1. Contents of a visibility plan 1. Introduction 2. Analyses (company, customer, competitor, PEST) 3. Strategical decisions  Target group  Central message / Values of the company  Goals and objectives for a visibility plan 4. Implementation  Channels  Messages  Timetable  Responsibilities 5. Budget 6. Follow-up and measurement