Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction to ebusiness

Here are slides to my lecture about ebusiness on my course Digital marketing.
If you want to hear what I've been talking about there go to Youtube https://youtu.be/_CA9KbHQYd0

  • Login to see the comments

  • Be the first to like this

Introduction to ebusiness

  1. 1. Introduction to eBusiness Johanna Heinonen 27.3.2018
  2. 2. Contents 1. Terminology 2. Facts 3. Challenges 4. Future
  3. 3. TERMINOLOGY
  4. 4. ”Normal” Business Digital Business Terminology eBusiness Internal and external uses of digital tools eCommerce Webshops and other selling sites eMarketing / Digital marketing Social media SEO & SEM eMailVRAR
  5. 5. eBusiness, eCommerce and Social media? • eCommerce a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet (~ web shops??) • eBusiness can be considered as the whole value chain in a company: • Includes virtual companies as well as the traditional ones • Can include Selling, Buying, Customer service, CRM, Collaboration, Research, Promotion, Communication (internal & external), HRM etc • Includes also supply chain management and cooperating with business partners • It also covers the integration between software • communication between customers, stakeholders, employees and a company • eBusiness has a strategical focus – VALUE CREATION • Even though social media as such is more of a tool or channel for eBusiness purposes, it has also an uttermost importance in WoM and customer engagement
  6. 6. IMPORTANCE ”Facts and figures”
  7. 7. Facts of eBusiness 1 - General Source: Statista 2018 https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
  8. 8. Facts of eBusiness 2 – Online travel
  9. 9. Facts of eBusiness 3 – Etravel domination
  10. 10. Finns • 80 % of all Finns use internet many times a day • 73 % has searched for product/service information in internet during the past 3 months • 44 % has bought something from internet during the past 3 months • 43 % follows social media daily Global tourists • 26 % share their experiences online • 60 % use mobile • 50 % ask their friends and acquintaces before decision • 80 % search information online • Gamification is growing • Amount of messages per person is increasing (atm. even 5000 messages per day) (Tilastokeskus 2015, Smartinsights 2015) USE AND USERS Facts of eBusiness 3
  11. 11. Facts of eBusiness 5 – Global marketplace Source: Nielsen’s Connected Commerce Report – Link for report download http://www.nielsen.com/us/en/insights/reports/2016/global-connected-commerce.html
  12. 12. FactsofeBusiness5– Onlineactivitiesforpurchase Source:Nielsen’sConnectedCommerceReport–Linkforreportdownload http://www.nielsen.com/us/en/insights/reports/2016/global-connected-commerce.html
  13. 13. FactsofeBusiness7–Digitalmarketing
  14. 14. Facts of eBusiness 4 – Use of digital among companies Source: Eurostat
  15. 15. Facts of eBusiness 6 – Use of social media among companies Source: Eurostat
  16. 16. CHALLENGES
  17. 17. Challenges of eBusiness 1 – Lost purchases Only 1 – 3 % of visitors end up buying the product
  18. 18. Challenges of eBusiness 2 - Internationalisation Difficulties experienced when selling to other EU countries, Eurostat 2016
  19. 19. Challenges of eBusiness 3 AMONG CUSTOMERS • Misbeliefs and mistrust among customers • WoM (reviews, blogs, etc – social media) and crowsourcing • Digital skills • Information overflow • Channel “hypes” • ENGAGEMENT
  20. 20. Challenges of eBusiness 4 AMONG COMPANIES • Marketing (SEO, multichanneling etc.) • Company attitudes • Changes, innovations and development • Updating and resource issues • Follow up and measurement • Hackers, viruses, phishing, credit card frauds etc. • Not understanding the nature of social media and online • CEM (customer experience management) • Contents
  21. 21. FUTURE
  22. 22. Future of eBusiness 1 • Increased growth and blurred borders (intenationalisation) https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/
  23. 23. Future of eBusiness 2 – Traveller tribes Source: http://www.amadeus.com/documents/future-traveller-tribes-2030/amadeus-traveller-tribes-2030-airline-it.pdf
  24. 24. Future of eBusiness 3 • Technical requirements as well as demand for global logistics, invoicing and payments • Automation and AI • AR and VR, not only mobile
  25. 25. Future of eBusiness 4 • Location and awareness (geo targeting) • Learning from customers – knowing the customers • Not only B2C, B2B or C2C separately, but together (group buying sites) • Affiliate marketing • Personalisation
  26. 26. Future of eBusiness 5 in tourism • Authencity - streaming new approaches to content • Smart mobile (e.g. iBeacons) • Online experiences and services during the trip • Language versions (at least in Finland) • Smart Advertising • Intensified SEO • Omnichanneling • Personalisation • VR and AR
  27. 27. THANK YOU!

×